BDProtect Inc. 2009 CONFIDENTIAL

Overview

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Internet Reputation Management

What is IRM?

■ Gaining visibility over online presence

■ Understanding impact on Corporate Image and Values

■ Taking appropriate action

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Internet Reputation Management

We protect corporations from Internet threats to Revenues, Rights and Reputation

■ Continuous Monitoring of the internet

■ Tools to Manage online presence

■ Facilitate coordination across the organization

■ Access to 24x7 response team

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Company Overview

■ Toronto based company, founded 2001

■ Award winning proprietary Technology

■ Certified by F.I.R.S.T (Forum for Incident Response Security Teams)

■ FS-ISAC Affiliate Board Advisor (Financial Services-Information Sharing and Analysis Center)

■ Microsoft & Firefox “Flow through” Phishing Filter data provider

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The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Awards

Forrester Wave Research Brand Monitoring Q3, 2006“Rated # 1 in Customer Satisfaction”

9th fastest growing Canadian Tech company 2003-2007

High Performance Computing Technology Global WINNER(2006)

WINNER 2007: innovation in media WINNER 2006: Technology innovation

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The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Sample Customers

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The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Internet Threats now Serious Business

■ Crime is evolving, more organized and sophisticated

■ Threats have moved from stealing money to stealing identities

■ Malware and computer scams are growing exponentially

■ 15% of Goods sold online are estimated to be counterfeit

■ Social Media can be the source of brand and financial disaster

CEO’s are INVOLVED, as MARKET VALUES are affected

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The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

A Growing Threat

By the end of 2010, criminals will routinely use the Internet to extort funds from organizations, threatening to damage their corporate reputation by ensuring that routine online search requests will return negative or even libelous results……

"If your business depends on a positive Internet reputation, then you have little choice than to explicitly manage that reputation online. The Internet is like a bad-news Petri dish; negative information multiplies and spreads with frightening speed and becomes virtually impossible to erase.“

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The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

How companies benefit from “Protection”

• Protect against intellectual property and ownership dilutionRights

• Protect SEO, online traffic and channel effectiveness. Stops counterfeit salesRevenue

• Erosion due to impact of stakeholder experience beyond corporate websiteReputation

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

The Anatomy of a Brand’s Reputation

Company

CommunityCustomer

“Customers and the broader Community shape their perception of brands every time they come into contact with them”

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Internet Reputation Management

Brand Abuse

Defamatory

DiscussionIdentity

Theft

“You Can’t do IRM without integrating all 3!!!”

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Your Internet Ecosystem

WebsitesEmail

Images

Domains

Sub DomainsLinks

Auctions

Discussion

Social Media

Trademarks

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Registrars

Service Providers

Legal Counsel

Agencies

InternationalLaw

Enforcement

Web Hosting

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Steps to Internet Protection

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SEARCHDetection

Monitoring

UNDERSTANDAnalysis

Reporting

ACT Mitigation Response

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

DETECTION, ANALYSIS and MITIGATION of:•Identity Theft

• Phishing, Pharming, Vishing, SMShing • Malware

•Brand Abuses• Intellectual Property Rights Abuse• Traffic Diversion and Unauthorized Association• Counterfeiting• Website Integrity issues• Domain Management

•Defamatory Discussion• Discussion Monitoring• Social Media Engagement

BrandProtect Services

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Our Proprietary Technology including Link Walker™ and Image Walker™ mines the WEB 7x24 for potentially threatening content, images and discussion and ensures clients have access to:

LinkMap™ and LinkData™ one of the largest maps of the internet with:

90 Billion Links

300 Million Domains

12 Billion Web Pages

VARI-Score™ Our proprietary automated scoring and classification

algorithm with a built in “Learning System”

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Search, Tracking and Analysis Technology

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Mitigation Support and Services

■ 24-7 (follow the sun) Incident Response Team

– Rapid response service to deal with all forms of identity theft attacks (Phishing, Vishing, SMShing, Pharming and Malware)

■ Automated Cease and Desist capabilities

– Systems tailored to customer specific guidelines in addressing infractions

■ Social Media Engagement team

– Subject matter expertise in-house and through partner providers

■ Education Support

– For employees: Incident response guidelines and simulated attack education

– For customers: Browser plug-ins to help identify fraudulent websites

■ Workflow Management

– Secure Portal with enhanced functionality for case management, trending and reporting, as well as Forensics for litigation support

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Coordinated Response Who is your company’s Chief Reputation Officer?

Webmaster

IR/PRCorporate

Communications

Security/ITMarketing/

Sales

Legal

HR

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Cost Drivers

Number of brands Complexity of search Human intervention requirements Reporting frequency Scope and synergy of services selected Takedown frequency

The leader in internet reputation managementTM

BDProtect Inc. 2009 CONFIDENTIAL

Insure Your Online reputation

Proactive Management of Risks and Opportunities

Integrated Cross-Functional Oversight

Sophisticated Technology Tools

Expertise, “on call” and always available

Rapid and Straightforward Implementation

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