boost your employment branding on linkedin
Post on 13-May-2015
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LinkedIn Career PagesAugust 2012
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LinkedIn Career PagesBecome the company to work for
Your message dynamically
adapts to the viewer
(Gold and Platinum Pages)
Your message dynamically
adapts to the viewer
(Gold and Platinum Pages)
Relevant jobs personalized for
each viewer
Relevant jobs personalized for
each viewer
Your employees who are most connected to each viewer
Your employees who are most connected to each viewer
Tagline and subheadingTagline and subheading
Eye-catching banner spaceEye-catching banner space
Additional sections (not pictured) including employee testimonials, custom module and company status updates, further reinforce your brand
Additional sections (not pictured) including employee testimonials, custom module and company status updates, further reinforce your brand
“About Company” section combines video or image,
text & links
“About Company” section combines video or image,
text & links
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Why do you need a Career Page?It’s the hub of your Employer Brand on LinkedIn
• Excite candidates about what’s happening at your company
• Increase awareness of hiring at your company
• Evangelize your company culture• Increase likelihood of candidate
action
Career Page
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The Hub of your Employer Brand
InMails
Jobs
Profiles
Company Page Recruitment Ads
Why an enhanced Career Page?
Targeting Create custom views by Geo, Function, Industry, and more In addition to default view
4 Custom views with Gold 29 Custom views with Platinum
Recruitment Ads Drive traffic to your new Career Page
600K ads come with Gold 1.5MM ads come with Platinum
Brand your Company Overview page
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Custom Recruitment Message
Custom Banner Graphic
Audience: General Professional Audience: Engineering / Technical
Targeting: Deliver a Custom ExperienceTailor your message based on your target audience
Relevant Jobs
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Targeting Career Page
Note: employee profile viewers and company page viewers reflect unique members visiting
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Targeted Recruitment AdsReach out and Influence
Reach the right audience with 8 filter criteria including Industry, Job Function, Company name, etc
Choose one of LinkedIn’s enhanced banner options, or
create your own custom banner
Be noticed: Above the fold, 100% share of voice
Drive traffic to your Career Page
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Company Overview PageOwn the ad real estate
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