personal branding with linkedin
TRANSCRIPT
Personal Branding onlineA hands-on workshop on the do’s and don’ts in
creating a compelling LinkedIn profile
Personal Branding
Your online CV
A way to find the right people within a organization
What is Linked
Register and
Creating and updating your profile– Profile picture
– Summary
– Background
– Education
– Connections
– Groups
Tips & Tricks
Contents
https://www.linkedin.com/reg/join
Register
Your LinkedIn status
Account & Settings > Privacy & Settings [Manage] > Privacy tab > Sharing profile edits > Off
Disable sharing profile edits
There is a difference between your profile and your public profile. The latter is shown by search engineshttps://www.linkedin.com/profile/public-profile-settings
It is possible to create a profile in another langues. Think about which language should be your primary profile languagehttps://www.linkedin.com/profile/edit-profile-in-another-language
Your Profile
By default your current position
Change it to make it a real statement about you.
‘Vakkenvuller/re-stocker of the shelves’ @ JUMBO might not be a good idea to have as a professional headline
Professional Headline
A profile with a profile pictures is viewed 7 times more often
Look into the camera: it makes you look more trustworthy
Make sure you’re recognizable: close-up and with enough lighting
Profile picture
Information about who you are, what you stand for
Language? Who is your target group?
A summary is the best part of ‘personal branding’
Use keywords
Written in the first person: It’s yours and about you
Summary
Experience
Projects
Skills & Endorsements
Education
Background
Add photos, videos and documents to show your expertise
Adding at least two positions will increase the chance of someone viewing of your profile 12 times
Background > Experience
Tell about your current position
Projects you’ve worked on or teams you’ve worked in
Choose those projects that fit the field of expertise of your choice.
Make shure there’s not too much overlap with ‘Experience’
Background > Projects
To become an All-Start you need at least 5 skills
Background > Skills & Endorsements
Add the skills most interesting for your target group
Degrees and certificates
Make shure you don’t forget your current education. At ‘dates attended’ you can fill in your expected graduation year.
Background > Education
Groepen bieden een discussie platform voor personen binnen een bepaalde bedrijfstak, specialisme of ander
interessegebied.
Lidmaatschap kan aangevraagd of aangeboden worden
Zoek via ‘Groepenlijst’ of ‘Groepen die je misschien interesseren’; let op subgroepen
Statistische gegevens van een groep zijn op te vragen
Groups
Look for connections in close to you
– Family
– Friends
– Aquaintances
– Lecturers
– Fellow students
Connections
Change your profile’s URL
Status updates? Become visible and maintain your profile.E.g. connect to Twitter (both ways)
Get recommandations by giving them
Tips & Tricks
LinkedIn is the same as all other social media networks:
It’s impossible to create a compelling profile in just one day. It takes time, so you can’t start too early.
Tips & Tricks