bodw 11 mobile marketing - 20111125

Mobile marketingleveraging the power of smartphones

byRonald Lenz, CEO 7scenes

Waag Society / 7scenes Urban Reality Lab / Mobile Storytelling platform

We draw cities...

We draw cities...

We draw cities...and pigeons

We show hidden heritage...

We transform streets into a playgrounds...

We make landscapes come to life...

We extend museums...

We even let you be an architect for a day...

We layer cities with new meaning

We layer cities with new meaning

You could say we market streets, landmarks,

museum collections, landscapes and cities

to smartphones

The power of smartphonesPrimary means of accessing the Internet worldwide by 2020

Some statistics

Subscribers: 5.3 billion (77% of the world population). Growth led by China and India

Coverage: 85% of new handsets access the mobile Web.Many mobile web users are mobile only!

Marketing: Ad spend predicted US$3.3 billion in 2011

Behavior: news, travel, maps, social networking, shopping, games, music and search (mobile web & apps)

Apps: 10.9 billion downloaded, expected peak in 2013, prices falling, 1 in 4 never used.

Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-ticketing in 2015 for travel, festivals, cinemas and sports events

Some statisticsprobably outdated

MuseumApp All museums publishing to one app

Make sure you’re on the mobile weband be optimized...

Be on the App stores of courseand advertise in other apps as well...

Be where your audience iscampaign and engage in conversation

Provide an experience & connect to everyday lifestorytelling, gameplay, augmented reality & location interaction

Interact with locations

Augment Reality

Scan codes

Recognize images

Tell stories & play games

Deliver fresh & real-time contentbecause people want new things

Always have free stuff, and... make purchase easy (freemium)

Make it personal & socialallow people to favorite, upload, comment, rate & share

Stay in touchgently notify...

Thanks!Ronald Lenz

www.7scenes.comronald@7scenes.com

@rlenz