bodw 11 mobile marketing - 20111125
TRANSCRIPT
Mobile marketingleveraging the power of smartphones
byRonald Lenz, CEO 7scenes
Waag Society / 7scenes Urban Reality Lab / Mobile Storytelling platform
We draw cities...
We draw cities...
We draw cities...and pigeons
We show hidden heritage...
We transform streets into a playgrounds...
We make landscapes come to life...
We extend museums...
We even let you be an architect for a day...
We layer cities with new meaning
We layer cities with new meaning
You could say we market streets, landmarks,
museum collections, landscapes and cities
to smartphones
The power of smartphonesPrimary means of accessing the Internet worldwide by 2020
Some statistics
Subscribers: 5.3 billion (77% of the world population). Growth led by China and India
Coverage: 85% of new handsets access the mobile Web.Many mobile web users are mobile only!
Marketing: Ad spend predicted US$3.3 billion in 2011
Behavior: news, travel, maps, social networking, shopping, games, music and search (mobile web & apps)
Apps: 10.9 billion downloaded, expected peak in 2013, prices falling, 1 in 4 never used.
Payment: US$1 trillion by 2015, 1 in 8 subscribers will use m-ticketing in 2015 for travel, festivals, cinemas and sports events
Some statisticsprobably outdated
MuseumApp All museums publishing to one app
Make sure you’re on the mobile weband be optimized...
Be on the App stores of courseand advertise in other apps as well...
Be where your audience iscampaign and engage in conversation
Provide an experience & connect to everyday lifestorytelling, gameplay, augmented reality & location interaction
Interact with locations
Augment Reality
Scan codes
Recognize images
Tell stories & play games
Deliver fresh & real-time contentbecause people want new things
Always have free stuff, and... make purchase easy (freemium)
Make it personal & socialallow people to favorite, upload, comment, rate & share
Stay in touchgently notify...
