blogwell chicago social media case study: allstate, presented by lizzy schreier
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How Big Companies Use Social MediaJanuary 22, 2009 | Chicago
Lizzie Schreier Allstate
Getting Started in Social Media Without Freaking Out Legal,
Leadership, or Liability Teams
So I’m in this meeting…
True or False
You Decide
5 Winning Tips for Getting Legal On Board
Top 5 Tips for Legal
5 Winning Tips for Getting Legal On Board
Legal Tip # 1
Consultative Sales 101:
Fact Finding
5 Winning Tips for Getting Legal On Board
Legal Tip # 2
Educate
5 Winning Tips for Getting Legal On Board
Legal Tip # 3
Choose Your Words Wisely
5 Winning Tips for Getting Legal On Board
Legal Tip # 4
Walk Before RunningIf you need to do that, that is…..
5 Winning Tips for Getting Legal On Board
Legal Tip # 5
Prove
Communicate
Enhance
Repeat
5 Winning Tips for Getting Legal On Board
Leadership Support
Top 3 Tips
5 Winning Tips for Getting Legal On Board
Leadership Tip # 1
Understand your Audience
5 Winning Tips for Getting Legal On Board
Leadership Tip # 2
Communicate in their Terms
5 Winning Tips for Getting Legal On Board
Leadership Tip # 3
Prove
Communicate
Enhance
Repeat
Forum (baby step 1)
Crawl
www.vehiclevibes.com
Slow Walk
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