#blogherfood15: building your business: the business plan

THE BUSINESS PLAN

BUILDING YOUR BUSINESS // 1:30 – 2:45PM

HELEN JANE HEARN

WINE SPOKEN HERE & HELENJANE.COM

@helenjane

BETH LEE

OMG! YUMMY

@omgyummy

DANIELLE WILEY

SWAY GROUP

@foodmomiac

SESSION OVERVIEW: BUILDING YOUR BUSINESS

PLAN• Early Stage Companies

• Growth Stage Companies

• Established Companies

• Q&A from the panelists

• Q&A from the audience

@OMGYummy

@helenjane

@foodmomiac

THINK LIKE A BUSINESSEARLY STAGE COMPANIES

Use your time wisely

•Keep it simple•Prioritize•Say "no"•Leverage

Become a legal entity

•Business Permit•EIN number•Seller's permit•Accounting/banking

Communicate strategically

•Name & logo•Trademarks•Positioning/Messaging•Physical/social media

@OMGYummy

@helenjane

@foodmomiac

The Three C’s: Committed, Confident, Consistent

@OMGYummy

@helenjane

@foodmomiac

GROW LIKE A BUSINESSGROWTH STAGE COMPANIES

Partnerships• Quick

growth• Board of

advisors

Professionalize

• Processes and systems

• Culture evolution

Stay focused• Core

competency• Core

message

@OMGYummy

@helenjane

@foodmomiac

@OMGYummy

@helenjane

@foodmomiac