RECIPE DEVELOPMENT

CRAFT SESSION // 2:45-4:00PM

CHRISTINA CHAVEZ

MAMA'S HIGH STRUNG

@mamashighstrung

JOELEN TANWHAT'S COOKIN,

CHICAGO

@WC_Chicago

KATIE WORKMAN

THE MOM 100

@katieworkman100

RECIPE DEVELOPMENT

CRAFT SESSION // 2:45-4:00PM

KATIE WORKMAN

THE MOM 100

@katieworkman100

RECIPE DEVELOPMENT

CRAFT SESSION // 2:45-4:00PM

JOELEN TANWHAT'S COOKIN,

CHICAGO

@WC_Chicago

CREATIVE INSPIRATION WHEN DEVELOPING RECIPES

• Tune into food trends: ingredients, techniques

• Think seasonally

• Tap into ethnic flavors for traditional recipes

• Make recipes accessible & offer ingredient substitutions

• Tip from magazines: create an editorial calendar

@CW_Chicago

RECIPE DEVELOPMENT

CRAFT SESSION // 2:45-4:00PM

CHRISTINA CHAVEZ

MAMA'S HIGH STRUNG

@mamashighstrung

MISE EN PLACE: BE ORGANIZED!

• How will this recipe appear on your blog?

• Set up the photo shoot area

• Have your ingredients measured and your cookware and tools ready

• Take notes to help you finalize the recipe

• Use your phone to shoot during preparation.

@mamashighstrung

TOP 5 TIPS FOR WRITING RECIPES

• 1. Grab Their Attention: The Title

• 2. How Long Will it Take and How Much Will It Make?

• 3. What You’ll Need: The Ingredients

• 4. Your Time to Shine: Steps, Directions, Method

verb-subject-equipment-treatment-time-technique-visual cue

Sauté onions in a skillet over low heat for 3 to 5 minutes, stirring often, until translucent, not brown.

• 5. Read. Edit. Read Again. And Again.

@mamashighstrung

ATTRIBUTION AND OWNERSHIP

• Only directions can be copyrighted, not ingredients

• Difference between “adapted from” & “inspired by”

• Declare ownership of material on your blog and permission for use

• How to Know if Someone Copied Your Recipe

@mamashighstrung