#blogherfood15: social media bootcamp: pinterest
TRANSCRIPT
SOCIAL MEDIA BOOTCAMP SESSION // 2:45PM – 4:00PM
GABY DALKIN
WHAT'S GABY COOKING
@whatsgabycookin
KALYN DENNY
KALYN'S KITCHEN
@kalynskitchen
OUTLINE• Intro• Pinterest 101 • Kalyn Top Ten• Gaby Top Ten• Best Practices• Q+A
@whatsgabycookin
@kalynskitchen
PINTEREST 101
• Pinterest = discovery tool / visual search engine• Pins should be…
• helpful / write thoughtful and detailed descriptions • beautiful / great imagery / simply text overlay /
vertical• actionable / rich pins
• Hashtags• Plan ahead (Christmas starts in October) • Scheduling services• Lists• Pin It button on your website
@whatsgabycookin
@kalynskitchen
KALYN TOP 10
• Sell yourself / Your Pinterest profile should be an advertisement for your blog.
@whatsgabycookin
@kalynskitchen
KALYN TOP 10
• Cross-pollinate / Include a “PIN IT” link in other social media posts
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@kalynskitchen
KALYN TOP 10
• Brand your pins / Include YourBlogName.com and your blog’s main keywords in every pin.
@whatsgabycookin
@kalynskitchen
KALYN TOP 10
• Create targeted boards / Reach a broader group of followers by having specialized, more narrowly focused boards.
@whatsgabycookin
@kalynskitchen
KALYN TOP 10
• Think outside your niche / Use dedicated boards to say “Thank you” and build good blogging karma.
@whatsgabycookin
@kalynskitchen
KALYN TOP 10
• Power launch new pins / Pin first to your most powerful boards, then schedule pins out as far as possible.
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@kalynskitchen
KALYN TOP 10
• Join the group / Group boards can expand your reach when used wisely.
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@kalynskitchen
KALYN TOP 10
• Pin it again / Your best content and most popular pins should be continuously looping.
@whatsgabycookin
@kalynskitchen
KALYN TOP 10
• Size matters / Long pins embedded in a post are the gift that keeps on giving.
@whatsgabycookin
@kalynskitchen
KALYN TOP 10
• Love yourself / Don’t give more Pinterest time to other blogs than you do to your own.
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@kalynskitchen
GABY TOP 10
• Keep it on brand / making sure everything falls under your brand umbrella
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@kalynskitchen
GABY TOP 10
• Create a lifestyle / aspirational / attainable
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@kalynskitchen
GABY TOP 10
• Know your audience / age and lifestyle compared to other platforms
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@kalynskitchen
GABY TOP 10
• Expanding your brand / travel, lifestyle, entertaining, etc
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@kalynskitchen
GABY TOP 10
• Make new friends / branch out and find new content creators and support their work
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@kalynskitchen
GABY TOP TEN
• Group boards vs individual pins / what’s legal in the eyes of Pinterest?
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@kalynskitchen
GABY TOP TEN
• Turn a Pinterest promos into more money / negotiating Pinterest asks into a larger activation
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@kalynskitchen
GABY TOP TEN
• Hashtags for brands - while they are useless for SEO…they are a way for brands to track your content
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@kalynskitchen
GABY TOP TEN
• Work in a time frame / working with sponsors on Pinterest boards doesn’t mean those boards have to live forever
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@kalynskitchen
GABY TOP TEN
• Be upfront about your knowledge / let brands know what works for you - that’s why they are hiring you• specific colors• types of food• style of food
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@kalynskitchen
GABY TOP TEN
BONUS - creating content for other brands that does’t have to live on your account
• think about what brands view biggest asset• how can you enhance that asset• difference between a fashion brand and a food
brand• fashion brands already has engaging content
with models and lifestyle content• food brands don’t always have that same
content so they can work with you to supply it
@whatsgabycookin
@kalynskitchen
A FEW BEST PRACTICES
• Deleting pins - worth it? • Deleting boards - worth it?• Pinterest ranking• Guidelines to starting a group board• Ideal number of boards• Be aware of dead links• Promote your Pinterest profile on other channels• Get verified
@whatsgabycookin
@kalynskitchen
LET’S HEAR ‘EM!
QUESTIONS + ANSWERS@whatsgabycookin
@kalynskitchen