#blogherfood15: social media bootcamp: pinterest

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Page 1: #BlogHerFood15: Social Media Bootcamp: Pinterest
Page 2: #BlogHerFood15: Social Media Bootcamp: Pinterest

PINTEREST

SOCIAL MEDIA BOOTCAMP SESSION // 2:45PM – 4:00PM

GABY DALKIN

WHAT'S GABY COOKING

@whatsgabycookin

KALYN DENNY

KALYN'S KITCHEN

@kalynskitchen

Page 3: #BlogHerFood15: Social Media Bootcamp: Pinterest

OUTLINE• Intro• Pinterest 101 • Kalyn Top Ten• Gaby Top Ten• Best Practices• Q+A

@whatsgabycookin

@kalynskitchen

Page 4: #BlogHerFood15: Social Media Bootcamp: Pinterest

PINTEREST 101

• Pinterest = discovery tool / visual search engine• Pins should be…

• helpful / write thoughtful and detailed descriptions • beautiful / great imagery / simply text overlay /

vertical• actionable / rich pins

• Hashtags• Plan ahead (Christmas starts in October) • Scheduling services• Lists• Pin It button on your website

@whatsgabycookin

@kalynskitchen

Page 5: #BlogHerFood15: Social Media Bootcamp: Pinterest

KALYN TOP 10

• Sell yourself / Your Pinterest profile should be an advertisement for your blog.

@whatsgabycookin

@kalynskitchen

Page 6: #BlogHerFood15: Social Media Bootcamp: Pinterest

KALYN TOP 10

• Cross-pollinate / Include a “PIN IT” link in other social media posts

@whatsgabycookin

@kalynskitchen

Page 7: #BlogHerFood15: Social Media Bootcamp: Pinterest

KALYN TOP 10

• Brand your pins / Include YourBlogName.com and your blog’s main keywords in every pin.

@whatsgabycookin

@kalynskitchen

Page 8: #BlogHerFood15: Social Media Bootcamp: Pinterest

KALYN TOP 10

• Create targeted boards / Reach a broader group of followers by having specialized, more narrowly focused boards.

@whatsgabycookin

@kalynskitchen

Page 9: #BlogHerFood15: Social Media Bootcamp: Pinterest

KALYN TOP 10

• Think outside your niche / Use dedicated boards to say “Thank you” and build good blogging karma.

@whatsgabycookin

@kalynskitchen

Page 10: #BlogHerFood15: Social Media Bootcamp: Pinterest

KALYN TOP 10

• Power launch new pins / Pin first to your most powerful boards, then schedule pins out as far as possible.

@whatsgabycookin

@kalynskitchen

Page 11: #BlogHerFood15: Social Media Bootcamp: Pinterest

KALYN TOP 10

• Join the group / Group boards can expand your reach when used wisely.

@whatsgabycookin

@kalynskitchen

Page 12: #BlogHerFood15: Social Media Bootcamp: Pinterest

KALYN TOP 10

• Pin it again / Your best content and most popular pins should be continuously looping.

@whatsgabycookin

@kalynskitchen

Page 13: #BlogHerFood15: Social Media Bootcamp: Pinterest

KALYN TOP 10

• Size matters / Long pins embedded in a post are the gift that keeps on giving.

@whatsgabycookin

@kalynskitchen

Page 14: #BlogHerFood15: Social Media Bootcamp: Pinterest

KALYN TOP 10

• Love yourself / Don’t give more Pinterest time to other blogs than you do to your own.

@whatsgabycookin

@kalynskitchen

Page 15: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP 10

• Keep it on brand / making sure everything falls under your brand umbrella

@whatsgabycookin

@kalynskitchen

Page 16: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP 10

• Create a lifestyle / aspirational / attainable

@whatsgabycookin

@kalynskitchen

Page 17: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP 10

• Know your audience / age and lifestyle compared to other platforms

@whatsgabycookin

@kalynskitchen

Page 18: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP 10

• Expanding your brand / travel, lifestyle, entertaining, etc

@whatsgabycookin

@kalynskitchen

Page 19: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP 10

• Make new friends / branch out and find new content creators and support their work

@whatsgabycookin

@kalynskitchen

Page 20: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP TEN

• Group boards vs individual pins / what’s legal in the eyes of Pinterest?

@whatsgabycookin

@kalynskitchen

Page 21: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP TEN

• Turn a Pinterest promos into more money / negotiating Pinterest asks into a larger activation

@whatsgabycookin

@kalynskitchen

Page 22: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP TEN

• Hashtags for brands - while they are useless for SEO…they are a way for brands to track your content

@whatsgabycookin

@kalynskitchen

Page 23: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP TEN

• Work in a time frame / working with sponsors on Pinterest boards doesn’t mean those boards have to live forever

@whatsgabycookin

@kalynskitchen

Page 24: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP TEN

• Be upfront about your knowledge / let brands know what works for you - that’s why they are hiring you• specific colors• types of food• style of food

@whatsgabycookin

@kalynskitchen

Page 25: #BlogHerFood15: Social Media Bootcamp: Pinterest

GABY TOP TEN

BONUS - creating content for other brands that does’t have to live on your account

• think about what brands view biggest asset• how can you enhance that asset• difference between a fashion brand and a food

brand• fashion brands already has engaging content

with models and lifestyle content• food brands don’t always have that same

content so they can work with you to supply it

@whatsgabycookin

@kalynskitchen

Page 26: #BlogHerFood15: Social Media Bootcamp: Pinterest

A FEW BEST PRACTICES

• Deleting pins - worth it? • Deleting boards - worth it?• Pinterest ranking• Guidelines to starting a group board• Ideal number of boards• Be aware of dead links• Promote your Pinterest profile on other channels• Get verified

@whatsgabycookin

@kalynskitchen

Page 27: #BlogHerFood15: Social Media Bootcamp: Pinterest

LET’S HEAR ‘EM!

QUESTIONS + ANSWERS@whatsgabycookin

@kalynskitchen