blogging for your business

Welcome

Who Are We?

The Parnassus Group A boutique marketing agencyHosts of the Blog Business Summit and Facebook Marketing

ConferencesCreators of “Blogging the Stratosphere” eventFocus on Web 2.0 technologies and platformsThinkspace tenants and chamber members

What will We Cover Today?

A pragmatic, business-focused look at the “Social Web” with heavy emphasis on blogging

Social Media defined

How companies can benefit

Audience assumptions

Small business

Promotional focus

Care about search

Are new to blogs and blogging

Having a Web site is not enough!

Not dynamic

Not broadcasting

Google’s largely ignoring it

It’s probably out of date(?)

Email is broken

In boxes are overwhelmed

Spam filters are hyperactive, yet inaccurate

The Social Web (Web 2.0)

Non-static “living” sites

Data driven content

Content endures

User-generated content

Two way communication -- Interaction between sites and individuals

“Broadcasting” via syndication

People focused

Social Media Defined

In comparison to traditional media (and Web 1.0), online social media is perpetuated Web-enabled content of a conversational nature.

The First Wave

Discussion groups/bulletin boards

Blogs

Wikis

Instant Messaging

The Second Wave

Social networks: Facebook, MySpace, LinkedIn

Twitter/Jaiku/Pownce

What is a blog?

It’s just a Web site in the form of a journal. A “Web log”

Entries appear in reverse chronological order

Data driven

“Broadcasts” via RSS

Every new entry is also a new page

Why you should have a blog

Automatic SEO

Easy to update

Readers can subscribe

Helps establish “thought leadership”

Helps establish relationships

SEO case study: bigbusinessjet.com

Creating a blog: Wordpress.com

Posting example

Frequently asked questions

What service or platform is best?

How often should I post?

What should I write about?

What about comments?

How can I measure traffic/readers/sales?

What is Twitter?

Goodbye Tolstoy

Conversation

Platform

Conventions

Twitter: “microblogging” in action

Twitterific

Twinkle

Web

Why does it work?

Social Currency

Computerless communication

Low effort / high return

Spam Free

Why do I care?

Traffic

Cachet

Buying Decisions:kevinkozan : “hmmm.. what wine should I buy

tonight?” jcuene: “should i buy a new ipod now, or wait?”geoffgirardin : “ATTN: I'm looking to buy a webcam.

What should I buy?”

What is Facebook?

Social network

Lifestreaming

Digital Rolodex

Relationships & Identity

Facebook tour

Marketing via Facebook

Fan pages

Groups

Messaging

Applications

The Publisher

What Do I Do Now?

Start a simple blog

Plan for a complete blog

Start listening to the buzz

Join Facebook, create your Fan page

Start a Twitter account

Thanks!steve@parnassusgroup.com

jason@parnassusgroup.com