blablacar: how we built a 25 million member strong community based on trust

Alec Dent

BlaBlaCar UK @BlaBlaCarUK

Building a 25m Member Community

Based on Trust

Challenges of increased mobility(stats since the year 2000)

More Congestion

+423 MILLIONvehicles worldwide

More Pollution

+10.9 BILLIONtonnes CO2 per year

£14

£8 £14 £14

£50

A Fast Growing Community

20 millionmembers in April 2015

countries

NEW IN

2015

India

Mexico

Hungary

Romania

Serbia

Croatia

Brazil

20

NEW

THIS

YEAR

Trusted Community

Travel Search

People Powered Travel

Fred explains DREAMS @LeWeb and TedX

Rated

Activity Moderated Social

EngagedDeclared

D.R.E.A.M.S

D R E A M S

The Trust Framework by

DECLARED

RATED

D R E A M S

The Trust Framework by

ENGAGED

D A M SR E

The Trust Framework by

D M SR

ACTIVITY BASED

E A

The Trust Framework by

D SR E

MODERATED

A M

The Trust Framework by

D R E A

SOCIAL

M S

The Trust Framework by

Strangers

Facebook Contacts

Colleagues

Friends & Family

Levels of Trust

1.0

2.5

3.6

4.7

Neighbors 3.1

2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries

Strangers

Facebook Contacts

Colleagues

Friends & Family

Levels of Trust

1.0

2.5

3.6

4.7

4.3D.R.E.A.M.S. Profile

Neighbors 3.1

2015 Trust Survey conducted by BIPE for BlaBlaCar // 18 289 BlaBlaCar members surveyed over 11 countries

Breakdown cover &

onward travel

Driver personal

accident cover

Legal protection

Partnership

Stayfor the

SHARING

80%“more

affordable”

54%“more

mobile”

97%“Ridesharing makes for an

enjoyable ride”

Lovefor the

FREEDOM

Joinfor the

SAVING

The Benefits

Optimising Idle Resources

1.7 people

per carin Europe

2.8 people

per carin the BlaBlaCar

community

1 million tonnes

less CO2

In the past 2 years

✓ Less emissions

✓ Less congestion

✓ Shared costs

We create mobility

28%passengers would not have

travelled or would have driven

alone if BlaBlaCar wasn’t

available.

Strong positive externalities:

✓ We create additional mobility

in Europe

✓ We progressively take drivers

off the road

We fundamentally change

travel behaviour

Year 1

10%

50%

30%

70%

Year 2 Year 3

% of drivers whom

are also passengers

60%of BlaBlaCar members who

discovered the service as a

driver end up also using it as

passengers

Global energy savings

500,000 tons oil equivalent

In 2 years, BlaBlaCar ridesharing saved

Enough energy to

light Los Angeles

for 1 year=

Increased Access to Mobility

say BlaBlaCar is a more

affordable mode of

transport than previous

alternatives

54%

£5

More Affordable

£52

“feel more mobile”

80%

Underserved Routes

Oxford

Cambridge

direct connections

BlaBlaCarDelta

Airlines

129M~160M

2014 2015 2016 2017 2014

At the current growth rate, BlaBlaCar will transport more people in 2 years than the biggest US airline

~80M

40M20M

100%Growth YoY

Tra

ve

lers

tra

ns

po

rte

d

Source: BlaBlaCar database, US Dep’t of Transportation Bureau of Transportation Statisticsvia http://skift.com/2015/03/26/nearly-850-million-passengers-boarded-u-s-flights-in-2014/

13 countries19

countries

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