social drink-up ! #8 - blablacar, from desktop to mobile first - laure wagner
TRANSCRIPT
History
} 2006 : launch of the website } 2007 : 1st Mobile version } 2009 : 1st iPhone app } 2010 : 1st android app } 2014 : New versions
} Mobility service } Better UX } Easy to call the co-riders } Reactive : push alterts } Actions in the car } Growing usage } Available in emerging countries
Why
Mobile first
} 2nd employee was our iPhone developper
} 2 scrum teams internally
} All teams thinking « mobile »
HR
Marketing
} 50% of digital campain of mobile
} Facebook campaign : 50% mobile (download push)
} Display in RTB (A.Mob, Ligatus, mediasmart)
} New parterships have to be mobile
Mobile marketing
D.R.E.A.M.S.
RATED
ACTIVE
Lisa M 26 y.o.
The Trust Framework by
D.R.E.A.M.S.
MODERATED SOCIAL
ENGAGED DECLARED