biggby coffee social media
Post on 19-Jan-2015
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ehind the BrandPrivately owned coffee franchise
founded by Bob Fish and Mary Roszel. First cafe opened in East Lansing, March
1995. BIGGBY Coffee became legal to franchise in January of 1999.
Franchise initiative took off in 2000 and now have over 100 stores open in 9
different states.
Be
BIGGER then the rest
Better Taste. Lower Prices. Best Customer Service.
Social MediaTwitter• Currently 4,202 followers • Tweet daily promotions • Encourage fastest Biggby Twitpic uploads to win
prizes. • Re-tweet followersFacebook• Free product giveaways for the first 1,000 people
to “like” Biggby’s page
Where is Blog
• Blog about new beverages that are coming
• Get opinions and feedback from customers & respond quickly to their needs and
wants.
B-Happy Lounge
Sit, Relax, Have fun!
Keep Up With the Changing
Seasons Promote
new beverages to match
the weather
Utilizing Social Media
is 100% cost free
only charge is for the marketing employees and any giveaways.
Is this working?
• Tweetdeck • Google Alerts • Track the
number of followers on twitter and “likes” on facebook.
how BIG do you want to
?
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