social media@columbus coffee
TRANSCRIPT
Over coffee we will explain
• What social media is• Why it is important for business• Why you should have a social media strategy
http://www.vedainformatics.com/blogs/wp-content/uploads/2009/03/global-social-media-296x300.jpg
1. What is social media?Mr_SOCIAL AVI.avi
Business Personal
Social media is like dog food. Bite-sized chunks over time.
open content, open access
=> Constantlychanging
© 2
010
It’s a new environment, which is changing how we engage with the
world.
It’s a new environment, which is changing how we engage with the
world.
Social media creates customer centric businesses using web-based technologies.
What is Social MediaWhat is Social Media
Builds brand awareness
Increases visibility
Expands communities
Improves search engine ranking
2. Why do you need to know about social media? Mr_SOCIAL AVI.avi
Power of Social Media - Gen Y
14%
78%
Power of Social Media- Worldwide
1. China2. India3. 4. United States5. Indonesia
Years to reach 50 million users
38 years 13 years
6 years = 500 million
3 years4 years
80% of US companies use social media for
recruitment.
The fastest growing segment on facebook is 55-65 year old females.
50% of the mobile internet trafficin the UK is for facebook
Imagine what this means forbad customer experiences.
Power of Social Media- New Zealand
70%
If they are saying nothing about you, you are not even in the game. If
people say you stink, at least you are in the conversation and you can turn it around.”
Thomas Hoen, Director of Brand Communications & new media at Eastman Kodak Co.“
3. Case studies
How AirNZ uses social media
How AirNZ uses social media
Case study-Unleashed
Social Media and the pressSocial Media and the press
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010
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4. What to consider when engaging in social media?
eal cost
valuation & Measurement
lignment
onsistency
onesty & Transparency
REACH
eal cost
• Not free• Needs proper resourcing & planning
R
valuation & Measurement
• Evaluate progress & results• Measure website traffic, leads etc.
E
lignment
Social media strategy = business strategy
A
onsistency
• Consistent across channels• Consistent engagement
C
onesty & Transparency
• React to negative & positive feedback
H
Level of engagement
Nothing
Listening
Engaging
Passive
Reactive (Protect)
Proactive (Exploit)
5. How do you implement a social media strategy?
Start reaching out
Build trust
Start listening
Develop a Strategy
Where are your customers?
Define your customer
Proactive (Exploit)
Reactive (Protect)
6. The tools/channels
Overview of social media sites
Microblogging siteSocial networking
site
Business oriented social networking
site
Video sharing website
Why use it
first interaction/ meeting,
generate interest, real-time updates, news, interaction
deeper interaction, events,
discussions, content sharing, market research
professional networking, recruiting,
recommendations
more complex messages, SEO
A comparison
7. How do you measure your social media efforts?
Analytics
Volume and automation
Some tools• Hootsuite – Managing most common social media
sites http://hootsuite.com/
• Tweetdeck - better mobile applicationhttp://www.tweetdeck.com/
• Spredfast – Social media campaign managementhttp://spredfast.com/
• Google alerts – set up alerts for keywords you are monitoringhttp://www.google.com/alerts
• Tweetbeep – like google alerts for twitterhttp://tweetbeep.com/
• Icerocket & twingly – search engines for blogs etc. http://www.icerocket.com http://www.twingly.com/
Recap:
• What is social media• Why it is important for business• Why you should have a social media strategy
The one day workshop will• Drive your business growth by using social
media as a key tool in your business strategy• Design and implement a social media strategy
that aligns with your business• How tools can be used (FB, Twitter, LinkedIn)• Optimise your LinkedIn profile to maximise
exposure and results $499 + GSTWe 13th Oct, 8.30-3pm @ecentre
