media information 2019 - tea & coffee trade journal … · founded in 1901, tea & coffee...

Media Information 2019Editorial Direction • Circulation/Readership • Editorial Calendar

Dollar Advertising Rates Print & Online • Production Requirements

Editorial Direction

JULY/AU

GU

ST 2018

TEA & CO

FFEE TRADE JO

UR

NAL

THE INTERNATIONAL & TRUSTED RESOURCE FOR THE TEA & COFFEE INDUSTRIES SINCE 1901

JULY/AUGUST 2018www.teaandcoffee.net

Special UK Coverage: �British Empire Teas �Profiles: Teapigs �Sustainable Tea Bag Packaging �Coffee Shop Market

Changing Consumption Habits in the UK

Founded in 1901, Tea & Coffee Trade Journal is the oldest international B2B publication covering the coffee and tea industries. It captures all the latest trends and information in the global tea and coffee sector, from the producing countries, through equipment, machinery and emerging technologies, to research and scientific reports.

Since the title was acquired by UK-based Bell Publishing Ltd in 2016, the magazine, website, social media channels, Ukers Tea & Coffee Global Directory, and the Tea & Coffee World Cup exhibition have all been revamped. We have received countless positive messages of support from all sectors of the industry and all corners of the globe, welcoming the changes and appreciating the work and investment that have gone into this important magazine. The clearly-defined Departments – New & Notable; Facts, Figures & Findings; Sustaining the Chain; Straight from the Cup; Green Coffee Report; Company News and People News – complement the longer and more in-depth feature articles, providing the best possible editorial coverage, from bean and leaf to cup.

Our online platform – comprising a responsive website updated with news every day, e-newsletter and busy social media channels – provides a perfect addition to the print journal and means readers can keep their finger on the pulse of the tea and coffee industries at all times.

With an average print readership of over 8,200 in 100 countries, and distribution at all the major tea and coffee industry events, Tea & Coffee Trade Journal is placed to provide the best possible coverage of industry developments and guarantees a high profile at exhibitions, conferences and industry events.

Message from the Editor, Vanessa L. Facenda: Tea & Coffee Trade Journal has a diverse editorial line-up planned for 2019, which includes a mix of returning favourites and new areas of interest. Our updated website will continue to offer daily news, product launches, white papers and research papers as well as global events in the coffee and industries

Contact UsEditor: Vanessa FacendaEmail: [email protected] Cell (US): +1 908 507 5497 Twitter: @TCTradeJournal

Sales Manager: Caroline SinesEmail: [email protected]: +44 1474 532202 Direct line: +44 1474 558962

Group Sales Manager: Mark Neilson Email: [email protected] Tel: +44 1474 532202

Editorial & Sales Office: 57 Bath Street, GravesendKent DA11 0DF, UK www.bellpublishing.comTel: +44 1474 532202

www.teaandcoffee.net

SEPTEMBER

2018

TEA & CO

FFEE TRADE JO

UR

NAL


SEPTEMBER 2018www.teaandcoffee.net

Awakening the World to Colombian Orthodox Tea

Coffee Descriptions Part II Q&A with Shabnam Weber, President THAC Brazilian Coffee Market Shows Resilience Special Series: Sustainable Coffee Production Part III

OCTO

BER 2018

TEA &

COFFEE TRAD

E JOU

RN

AL


OCTOBER 2018www.teaandcoffee.net

Technology on Displayat Pack Expo

Domestic Consumption Grows in Central America The Topicality of Tea Auctions Personalizing Packaging Raising Awareness of Quality Decaf

Circulation/Readership

Sessions per month 3,280 é42%

Page Views 6,956 é32%

Users 2,287 é38%Top Page Views: News, Back Issues, Events, Editor’s Blog, Features, Ukers Directory, AdvertiseTop Geographic Locations: USA, UK, India, Germany, Canada, France, Italy, China, JapanE-Newsletter 7,373 registrations. Open rate 19%

Online Statistics: teaandcoffee.net

TeaandCoffee.net & Social Media


Average Print Circulation: 8,295

Bonus Distribution: the magazine is circulated at the tea & coffee industry’s major trade events each year. This bonus distribution offers significant extra exposure for ad-vertisers to the core target audience, ensuring international coverage at all global events.

The Readership: Tea & Coffee Trade Journal’s readership consists of coffee roasters, tea packers,exporters, importers, brokers and agents, tradeassociations, related machinery and equipment suppliers, shipping and warehousing, research and academic,speciality gourmet suppliers.

Job Functions: the large majority are senior management positions, company owners, key specifiers/influencers, sen-ior sales & marketing roles, research/academic, consult-ants and technical or production/engineering specific roles.

The Print Magazine

Tea & Coffee World Conference

Print Circulation

Tea & Coffee Trade Journal’s online presence includes:• The website teaandcoffee.net, updated with news and original content daily - editor’s blog, features, events and more• New website to be launched with focused filters and topics allowing visitors to instantly choose their area of interest and see only related content.• Upload your own Event and event logo (free of charge)• Log in and read the magazine as a digital issue, or browse the back issue archive (paid subscribers only).• E-newsletter (over 7,300 registrations; open rate 19%)• LinkedIn networking group and Twitter (@TCTradeJournal), a growing online community of industry professionals, increasing traffic and readership in both print and online.

Tea & Coffee World Conference 2019

Tea & Coffee World Conference assembles delegates and suppliers from the entire industry –

from bean and leaf to cup. The delegates (coffee roasters, packers and retailers; tea packers and retailers; and co-packers) can interact with suppliers of equipment and raw materials, importers, exporters and service providers, maximising the channels of communication between key decision makers. The three-day event will feature high-profile keynote speakers and technical experts; educational workshops; and a tabletop exhibition. There will be extensive time for formal and informal networking and business due to the ‘all inclusive’ nature of the conference. For more information visit tcworldcup.com2019 VENUE: Hong Kong, 23-25 September 2019

Geographic Circulation Breakdown, Oct 2018

12% ASIA 1% OCEANIA

37% NORTH, CENTRAL & SOUTH AMERICA

43% EUROPE

7% AFRICA & MIDDLE EAST

The print journal Tea & Coffee Trade Journal is read in more than 100 countries worldwide, more than any other related journal. This wide geographical reach gives us a unique placing in terms of our coverage both editorially and for our advertisers. • Worldwide circulation in over 100 countries.• Published 11 times per year.• Focused readership of key named personnel is updated and verified regularly.• We cover all sectors of tea and coffee, from origins to industrial manufacture and packing, single serve to logistics, sustainability and new technologies.• Bonus distribution at all the major trade fairs and events gives even greater readership audience.• Highly targeted approach: the readership of over 24,800 is based on high quality data, guaranteeing the magazine, website and newsletter are read by the people who matter.


TRADE JOURNAL

TEA COFFEETHE INTERNATIONAL & TRUSTED RESOURCE FOR THE TEA & COFFEE INDUSTRIES SINCE 1901

Editorial Calendar 2019 JANUARY Spotlight: Africa (Coffee & Tea)• Decaf Coffee • Private Label • Sustainable Coffee Production• Special Series: Coffee Auctions Part I

FEBRUARY Spotlight: Coffee Prices• Packaging • Logistics & Warehousing • Single Serve • Tea Brokers• Profile: Community Coffee Co’s 100th Anniversary• Special Series: Coffee Auctions Part IIBonus Show Distribution: NCA Convention

MARCHSpotlight: Soil Management• Cold Brew & Nitro Coffee • Kombucha • Roasting/Grinding/Processing Technology• Special Series: Coffee Auctions Part IIIBonus Show Distribution: Hotelex • SCA Expo

APRIL Spotlight: Romania• Flavours • Logistics & Warehousing • Packaging • Rooi-bos Tea • Soluble Coffee• Special Report: Tea Genetics Bonus Show Distribution: NAMA Show

MAY Spotlight: Women in Tea• Cold Brew & Nitro Tea • Decaf Coffee • Moringa • New Tea Brewing Technologies • Roasting/Grinding/Processing TechnologyBonus Show Distribution: World Tea Expo

JUNESpotlight: Germany• Co-Packing • Fruit & Herbal Teas • Packaging • Single Serve • Tea Processing • Special Report: Coffee Genetics• Tea & Coffee World Conference Pre-Show ReportBonus Show Distribution: SCA World of Coffee

JULY/ AUGUST Spotlight: Asia (Coffee & Tea) • Green vs Black Tea • Roasting/Grinding/Processing Technology • RTD Tea • Soluble Coffee • Special Report: Impact of Contaminants & ToxicantsBonus Show Distribution: TEA & COFFEE WORLD CONFERENCE

SEPTEMBER Spotlight: South America (Coffee & Tea)• Equipment & Packaging Special Section • Logistics & Warehousing • Matcha • Single Serve • Sustainability in Tea Bonus Show Distribution: North American Tea Conference • Pack Expo • SCAJ Expo

OCTOBER Spotlight: Central America• Black vs Green Tea • Certification • Decaf Coffee • Roasting/Grinding/Processing Technology • Tea & Coffee World Conference Post-Show ReportBonus Show Distribution: Host Milan • Sintercafé

NOVEMBERSpotlight: Middle East (Coffee & Tea)• Office Coffee Service • Packaging • Private Label • Wellness Teas• Bonus Show Distribution: Dubai International Coffee & Tea Festival • PLMA Show

DECEMBERSpotlight: Organic Coffee & Tea• Bubble Tea • Flavours • Logistics & Warehousing • Single Serve • Soluble Coffee• Supplier Profiles

A tea and coffee feature story will be included in every issue even if not specifically noted.* Editorial is subject to change

SPECIAL EDITIONS• UKERS 2019 Tea & Coffee Global Directory & Buyers Guide• Tea & Coffee World Cup Show Catalogue

Advertising Rates 2019 (print)

Buyers Guide 2019 $ Dollar Display Advertising Rates (Magazine & UKERS) Four Colour 1x 6x 12xDPS $8,025 $7,250 $6,400Full Page $4,560 $3,980 $3,690Junior Page $3,900 $3,390 $3,0751/2 Page $3,650 $3,215 $2,9501/3 Page $3,420 $3,010 $2,7501/4 Page $2,950 $2,600 $2,3701/8 Page $2,050 $1,850 $1,630

Cover Positions 1x 6x 12xInside Front $5,810 $5,114 $4,705Inside Back $5,580 $4,910 $4,515Outside Back $6,020 $5,296 $4,872

Inserts, Belly bands, Gatefolds and Reprints available – details on request


Research has proven that for advertising to be effective, a reader must be exposed to the advertisement several times before the message sticks.

“Repetition increases recall of both the ad and brand byincreasing the opportunity to process the ad (Krugman

1972) and encoding in memory (Cacioppo and Petty 1980).”Source: Lehnert et al, AMA Summer Educators’ Conference Proceedings 2011, Vol. 22, p42

Repetition breeds success

1x print listing + online listing $1,440

3x print listing + online listing $3,040

5x print listing + online listing $4,160Please contact us for other packages

Print listings include: 1 colour logo, address, contact numbers, e-mail and website

Online listings include: 1 colour logo, address, contact numbers, e-mail, website with hyperlink and 200 word company profile

2019 UKERS Global Tea & Coffee Published annually, the UKERS Global Tea & Coffee Directory and Buyers Guide is the most important source of information for the global tea and coffee industry’s, both in print and online. Display advertising rates: Same as magazine.

Enhanced logo listing: $150 per logo, includes hyperlink for online version

Advertising Rates 2019 (online)

Leaderboard Banner (90 x 728 pixels)

1 month $1,270

3 months $2,820

6 months $4,625

MPU (250 x 300 pixels)1 month $750

3 months $1,760

6 months $2,815

As well as being visited by its core print magazine audience, the fully responsive website www.teaandcoffee.net taps into an additional global readership.

The Website The NewsletterTea & Coffee Trade Journal has a weekly free newsletter.

E-shotsRent our full newsletter circulation list to reach key industry personnel.100% clean data so no wastage1 x E-Shot $2,352

3 x E-Shot $1,840

Dollar Advertising Options

Advertising Options Leaderboard Banner (90 high x 728 wide pixels) $1,270

MPU(250 high x 300 wide pixels) $750


Leaderboard Banner

MPU

Production Requirements

ADOBE ACROBAT PDF FILES (print)We support files generated by Adobe Acrobat Pro using the specific Distiller Job Options setting listed below.• A PDF should be generated from a high resolution Postscript file or printed to using high resolution settings.• All application files must be flattened before generating PDF files.1) GENERAL – Compatibility: Acrobat Pro – Optimize PDF – Resolution: 2400 dpi 2) FONTS – Check the Embed All Fonts box – Check the Subset All Embedded Fonts box and specify Below 100% - When Embedding Fails specify Cancel Job – for Embedding specify Base 14 Fonts – Always and Never Embed should remain empty.

ACCEPTABLE FORMATS (print)Adobe Acrobat PDF Files (PREFERRED)Adobe InDesign, Illustrator, Photoshop CS6Applications & formats must be indicated.All files should be CMYK and have a resolution of 300 DPI.

ACCEPTABLE FORMATS (online)All sizes in pixels, height x width. Artwork should besupplied as web safe JPG or GIF file formats. Files must be in RGB colour mode and at 72dpi. Leaderboard Banner (90 x 728 pixels) MPU (250 x 300 pixels)

TRANSMISSION E-mail ads should be sent to: [email protected]

REMOVABLE MEDIA CDs - Applications & formats must be indicated.

SEND DISCS AND PROOFS TOTea & Coffee Trade Journal, Bell Publishing Ltd 57 The Maltings, Bath Street, Gravesend, Kent DA11 ODF, UK.

PROOFS Tea & Coffee Trade Journal is NOT liable for final output of your ad if it is NOT a PDF and you do not send a proof at 100% with your file.

STORAGE OF PRINTED PDFsAdvertisements running in Tea & Coffee Trade Journal will remain on file one year.

PRODUCTION CHARGESThere will be a production charge to design/produceadverts if required.

PRINTING & BINDINGPrinting by sheet fed litho

FULL PAGEType Area 254 x 180Bleed Size 303 x 216Trim Size 297 x 210

HALF PAGE (HORIZONTAL)Type Area 125 x 180Bleed Size 154 x 216Trim Size 148 x 210HALF PAGE (VERTICAL)Type Area 257 x 90Bleed Size 303 x 108Trim Size 297 x 105

1/3 PAGE (HORIZONTAL)Type Area 86.6 x 180Bleed Size 109 x 216Trim Size 106.6 x 2101/3 PAGE (VERTICAL)Type Area 257 x 60Bleed Size 303 x 78Trim Size 297 x 75

1/8 PAGE (HORIZONTAL)Type Area 32 x 180Bleed Size 55 x 216Trim Size 52 x 2101/8 PAGE (VERTICAL)Type Area 32 x 257Bleed Size 50 x 303Trim Size 46.6 x 297

QUARTER PAGE 125 x 86

JUNIORType Area 180 x124Bleed Size 203 x 140Trim Size 200 x 137

DOUBLE PAGE SPREAD Type Area 254 x 399Bleed Size DPS 303 x 432Trim Size 297 x 420

PLEASE NOTE:PUBLICATION TRIM SIZE IS A4 - 297 mm High x 210 mm Wide

media information 2019 - tea & coffee trade journal … · founded in 1901, tea & coffee...

Documents