bigb contentmarketing

ContentStrategy

The Star of the MillenniumAge Movies Years 68 174 41

Mr. Bachchan is not only A Creative Genius

But a Marketing Geniustoo.

Lets evaluate the 10 Ways of Marketing

the Genius on Digital Platform

1.Have an Opinion

Srbachchan.tumblr.com

BigB regularly speaks out on issues she feels strongly about. E.g. : Blog post 1551. guwahati issue

In doing so, he keeps himself in the public eye.It's easy to be opinionated when you're passionate.His blog Content will help getting eye balls

Action Plan:1# More Issue Based Discussion 2# Opinionated Writing3# Personal Touch

2.Leverage Social MediaPresence

Srbachchan.tumblr.com@SrBachchan

Currently Mr. Bachchan accumulated over 3,111,991 Twitter Followers and around 100,000 Followers on Tumblr

Action Plan:

1# Direct tweet to his fans 2# Connecting with Colleagues3# More Twit Pics 4# Interactive Discussion

5# More Connectivity

E.G Tweet

Had mouth watering pizza @London Camp. Will post surprise pic tom! X for my EF

-@SrBachchan

3.Be Different

Differentiate Wisely.

There are too many normal people doing normal things.Show and Write to the World

Action Plan :

1# Extensive use of Audio Blog2# Reciting Poetry / Dialogs3# Sharing Old Memories

4.Give your Fans something to connect with

Mr. Bachchan calls his fans and follower EF (extended family)

This allows fans to identify each other and connect and get personal feeling / feel good factor

Action Plan :

1# More Lingo for Fans (Like lady gaga calls - Little Monster)

2# ‘Welcome to bachchan land’

3# ‘Today's Bol Bachchanalia : Dialog of the Day’

4# Ask the Fans / Contest within tweet or blog

5.Love your Fans

Treat the Fans well and they will make Mr. Bachchan Digital Superstar

Mr.Bachchan should allow his fans to Record video / Click Pictures and distribute on various digital platform

The Viral Marketing works.

Action Plan :

1# Post your favorite pic of Mr. Bachchan on twitter2# Post the best moment of Mr. Bachchan3# Guess the Film 4# Ask the Fans / Contest within tweet or blog

6.Piss People Off Sometime

We can't please everybody, right?

Mr. Bachchan routinely should take it a step and pisses off the people that he isn't going to please anyways, keeping him in the news

Being a people-pleaser can make it boring and dry

7.Have the Right PeopleAt your side

Mr. Bachchan has a long list of supporters.

The continuous tweets of his collegues and well wisher can take it to other level.

E.G : @SrBachchan Loved your new avataar in BHTB - @anupamkher

Action Plan :

1# Have more interactivity with Colleagues2# Ask well wishers to interact Offline3# Post Comment on others activity4# Share pictures / audio from archive with friends / colleagues

8.Creating Killer Stuffs

Writing / Creating Killer Stuffs.

For eg : The Article on SAVE TIGER.

The article gave us 10K Clicks. Also the write up on Rajesh Khanna added 24K clicks a day*

Action Plan :

1# More In Depth Writing2# Personal Story - London Tour Diary with Pics3# Old Memories - Time Shared with Rajesh Khanna, Shashi Kapoor etc4# Memorable Events - Ramesh Sippy presented the first vanity van which was landmark for Bollywood celebs

*as per analytics of July 2012

9.Quotes by YOU

“Kitne Baaju Itne Sar Geenle Dushman Dhyan SeHarega Woh Har Baazi Jab Khele Hum Jee Jaan Se”- Mr. Azad

Mr. Bachchan should create and write Quotes by himself.The followers can adapt the same on their tweets

For E.G :

“Frankly I've never really subscribed to these adjectives tagging me as an 'icon', 'superstar', etc. I've always thought of myself as an actor doing his job to the best of his ability.”- @SrBachchan

10.

Be Fearless

CA Media didn't invent the wheel. We are just identifying what work best today (like social media) and using it its advantage.

Let's take an example of Lady GaGa who is fearless and how she grew and engage with her customers

For E.G :

"All that ever holds somebody back, I think, is fear. For a minute I had fear. [Then] I went into the [dressing] room and shot my fear in the face..." - Lady Gaga

Birth of

Digital

Super Star