bigb final
TRANSCRIPT
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–ndia Large Consumption…osmos
ndia at present is a US$ 350 billion consu
ndia is set to become a US$ 450 billion m
- %urrent share of organized retail is estimated to be 4 5
- % .t is expected to expand to 14 18 by 2015 i
ndia is at the brink of a Creative Economy driven b
ortunity continues to be a very attractive proposition for organis
,or religions 4000 different castes and communities celebrating 72
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About Big Bazaar
bout Big Bazaar ypermarket hain of Departmental Stores
Outlet 33 outlets in India ocated in 70 Cities
arent group
( )antaloon Retail Group PRIL
ubsidary of Future Group
wner ishore Biyani
ounded 2001
eadquarter ,ogeshwari Mumbai
Industry Retail
Website . .www bigbazar com
ag Line ‘ s se sasta aur achha kahin’ahi
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Big Bazaar is not just another. .hypermarket It caters to every need of your family Where Big Bazaar scores over other stores is its value
.for money proposition for the Indian customers
,At Big Bazaar you will definitely
- ’get the best products at the best prices that s what.we guarantee With the ever increasing array of private
,labels it has opened the doors into the world of fashion and general merchandise including home
, , , ,furnishings utensils crockery cutlery sports goods
.and much more at prices that will surprise you And this.is just the beginning Big Bazaar plans to add much more
.to complete your shopping expereince
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vIndianness: .confidence in ourselvesvvLeadership: , .to be a leader both in thought and business
vvRespect & Humility : to respect every individual and be humble in
.our conductvvIntrospection: .leading to purposeful thinkingv
vOpenness: ,to be open and receptive to new ideas knowledge and.informationvv aluing and Nurturing Relationships : to build long term
.relationshipsvvSimplicity & Positivity : Simplicity and Positivity in our
, .thought business and workvvAdaptability: ,to be flexible and adaptable to meet new
.challengesvvFlow: to respect and understand the universal laws of .nature
ore Values
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Ø : -Most Admired Retailer of the year Hypermarket ig-azaar 2009
ØØIndian Retail Forum Awards 2008ØØThe INDIASTAR Award 2008ØØ Retail Asia Pacific 500 Top Awards 2008ØØCoca-Cola Golden Spoon Awards 2008Ø
Ø The Reid & Taylor Awards
For Retail Excellence 2008ØØ Platinum Trusted Brand Award Images Retail Award 2005,06
wards andRecognition
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Main FeaturesMain Features
Ø Understanding needs of Indian Consumers Understanding needs of Indian Consumers
Ø Traditional bazaar ambience Traditional bazaar ambience
Ø Create a Shopping experience Create a Shopping experience
Ø Low Pricing of products Low Pricing of products
Ø Value for your Money Value for your Money
Ø Cater to every possible retail need of a Cater to every possible retail need of a
consumerconsumerØ Economies of Scale Economies of Scale
Ø
Ø
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Customer Segmentation
vBig Bazaar targets higher and upper middleclass customers.
vThe large and growing young working
population is a preferred customer segment.
vBig Bazaar specifically targets workingwomen and home makers who are the
primary decision makers.
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ShampooDetergentSoap Liquid Wash
CreamsDeodrant Home cleanersUtensilsCrokeryBundles
Soft drink Packaged
juice Milk Items FrozenfoodsIce creams
roduct Mix
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Living Room Bed Room
Kitchen Dinning
Rooms Kids Room Been Bags
Paintings Decorative
Items
…roduct Mix Cont
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Pricing
Value pricingPromotional pricing
§ Psychological
discounting§ Special event pricing
Differentiated Pricing§ Time pricing
Bundling
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Psychological pricing
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Time pricing Value Pricing
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Bundling
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Advertisement
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Low Service
High Service
Low price High price
Positioning
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?ARKETI
N
GROWT
H
HIGH
LO
W
LOWIGH
ARKET SHARE
ig Bazaar At BCGMatrix
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Life Cycle
S
A
L
E
S
INTRODUCTORY
STAGE
GROWTH STAGE MATURITY
STAGE
DECLINE
STAGE
TIME
TOTAL MARKET
SALES
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11/30/10 20
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Brands In Big Bazaar
• Knighthood ( Men’s Formal)
• Srishti (Traditional Wear)
• Shatranj (Gent’s Traditional)• DJ & C (Unisex Sports Wear & SportsApparels)
• Shyla ( Ladies Top, Skirts, Trousers)• Studio NYX (Men’s Party Wear)
• Pink & Blue (entire apparel needs of
kids)’
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Big Bazaar Hyper city D-Mart
Number Of Stores
133 8 38
NationalPresence
Across thecountry
6 major cities 3 states
Awareness and
preference levelamongconsumers
Very High Medium Low
Store TraditionalBazaar
Good Ambience Mid Sized,Owned StorePromotional
ActivitySome Days Few Days 365 Days
Number Of Footfalls
Very High Medium Medium
Target Segment Middle & Upper
Middle Segment
Upper Middle
Segment
Middle &
Lower MiddleSegment
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Reliance Super
• Apparels Segment:
– Lamode Trousers Rs 499 onwards
– Ross Shirts Rs 499 onwards
– Anappo Jeans Rs 499 onwards
– Black Panther Tshirts Rs 449 onwards
– John Players Trouser Rs 595 onwards
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Reliance Super
• Cold Drinks Rate are cheaper inReliance Super.
• They have special milk sachet of
reliance for Rs 23/ltr.
• Even Edible Oil rates are cheaper.
•
• But it is not being marketed andcommunicated properly.
•
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