big-tent ux (ux camp west 2016)

Big-tent UX

@pboersmaUX Camp West 2016

Peter Boersma* Dutch but married to Hamburger Deern * information ergonomist = computer science + cognitive ergonomics * interaction designer * UX strategist * design process freak * UX Cocktail Hours in Amsterdam since 2001

T-model for UX (2004)

every field

shallow skills

deep skills

business skills

skills of other fields skills of other fields

UX = many related fields

UX = many related fields

user experience skills

every UX practitioner is unique

user experience practitioner X

every UX practitioner is unique

user experience practitioner Y

every UX practitioner is unique

user experience practitioner Z

every UX practitioner is unique

unicorn

7 main pillars

Business

Strategy

Resource Management

Research

Design

Evaluation

Implementation

7 main pillars

Big-tent UX

Business

X

Business

Strategy

sales service

communitiescore brandclient

client

competitor

competitorcompetitor

competitorcompetitor

big competitor

big competitor

client

client competitor

competitor

sub-brandcommunities

corebrand

onlinesupport

onlinesales

client

Strategy

Resource Management

Roadmap Management

progress

progress

progress

progress

area

area

area area

area

progress

progress progress

progress progress

progress

progress progress

progress progress

moment momentmoment moment

Scope Management

easy hard

merely contributes

essential

quick win

repair quality

winner!

pick just a few of these for your release!

Time & Budget Management

estimate

assumptions

calculations

(explanations)risks

example estimate

assuming we design 10 wireframes (5 complex + 5 medium)

plus 15 components we estimate

we need 300 hours

butwe don’t know the

documentation needsof the developer

(5x16 + 5x8) + (15x12)

Culture Management

Kim Goodwin on Org. Culture

People’s Social Style

Guarded

Open

Indirect Direct

Guarded

Open

Indirect Direct

People oriented

Guarded

Open

Indirect Direct

Task oriented

Guarded

Open

Indirect DirectSlowpace

Guarded

Open

Indirect DirectFast pace

Relator Socializer

Thinker Director

Guarded

Open

Indirect Direct

Resource Management

Research

ask

what is the idea?will it help you reach your goals?

will customers accept it?why now?

how fast can you move?

and find out value of answers

ask: what is the idea?

ask: why now?

and find out the value of answers

ask

who are you?what do you use now?

how do you feel about it?when is it a good/bad day?

what should it be like?

and find out value of answers

Design Research

Research

Design

MOBILE APP

MUSIC PLAYER IN BAR

matching

user profile

bar profile

OUT OF SCOPE

“Concept diagram” for bank siteLife

Play Buy

based onreal motivations of real people

with modules to discover

and personalise

with informationabout products & processes

Learn

aimed at sellingrelevant products in a transparent

fashion

Design

Evaluation

EvaluationWith a few people * focus group* usability test * releasing an MVP

With many people * public beta

With all users* analytics * A/B tests * SEO

A

B

C

28% better

Evaluation

Implementation

WTF is “the full allotment”!?Thank you for submitting your application to the American Kennel Club. Unfortunately, we are unable to complete the processing of your application.The dog name you selected cannot be used because American Kennel Club has already registered the full allotment of this breed with your requested name.So that we may continue processing your application, please print a VALID name choice in the space below.

American Kennel Club guidelines

Agile and UXAgile is useful

for in-house developers of increments toexisting systems.

Promising applications of Agile

Promising applications of Agile

Promising applications of Agile

The 5-day sprint (2010)

Implementation

7 main pillars

from pillars to tent

Process

why document your process?1. to agree on what ‘things’ are called

2. to link design activities with other processes

3. to increase efficiency through standardization

4. to speed up integration of team members

5. to explain to your client where they are involved

6. to measure your work, so you can improve it

Start with sketching your process

SITEMAP

wireframesrequire-

ments usabilitytest

Screen

FLOWproto- type

design principles

Persona

1 2 3 4

Persona

SITEMAP

wireframesrequire-

ments

usabilitytest

Screen

FLOW

proto- type

design principles

1 2 3 4userresearch conceptdesign

detaileddesign

prototype & evaluate

Persona

SITEMAP

wireframesrequire-

ments

usabilitytest

Screen

FLOW

proto- type

design principles

http://www.slideshare.net/Hienadz.Drahun/50-visual-definitions-of-user-experience

userresearch conceptdesign

detaileddesign

prototype & evaluate

Persona

SITEMAP

wireframesrequire-

ments

usabilitytest

Screen

FLOW

proto- type

design principles

10 steps1. identify your current deliverables

2.create diagram with deliverables & phases

3.describe activities, specifying input & output 4.present process to rest of company

5.improve diagram & descriptions

...

10 steps...

6.create templates & instructions for deliverables

7.update diagram & descriptions 8.promote your process, internally & externally

9.measure & evaluate working with the process

10. continue to improve the process

a plan for process improvement

I will <do something>together with <another role>

and we will change <a part of the process>to improve <a success metric>

before <a deadline>.

Process

Big-tent UXBusiness Strategy

Resource Management

DesignEvaluationImplementation

Research

Big-tent UXBusiness Strategy

Resource Management

DesignEvaluationImplementation

Research

Process

UX = many related fields

user experience skills

every UX practitioner is unique

user experience practitioner X

Big-tent UX

@pboersmaUX Camp West 2016