The Secret life of QR codesMobileUXCamp  DC  2011

2011.09.17

WHAT?• QR  code  =  Quick  Response  code

• 2-­‐dimensional  barcode

• Created  by  Toyota  subsidiary  Denso  Wave  in  1994

• QR  codes  is  free  of  any  license

• Regular  QR  code  stores  about  100  chars

WHAT?

WHY?• Smartphone  adopIon  -­‐  43%  and  growing

• Hard  to  remember  or  type  in  URL’s  

• Metrics  tracking

• CreaIve  markeIng  uses

HOW? (TO CREATE ONE)

HOW? (TO CREATE ONE)

HOW? (TO CREATE ONE)

HOW? (TO CREATE ONE)

HOW? (TO READ THEM)

HOW? (TO READ THEM)

CREATIVE USES

CREATIVE USES

CREATIVE USES

CREATIVE USES

CREATIVE USES

CREATIVE USES

CREATIVE USES

CREATIVE USES

DISCUSSION