big buz over (big) data

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BIG BUZZ OVER (BIG) DATA

PLEASE LET US TELL TELL OUR STORY

M ET D E MEDI

GANISATIE ZICH

A EN TEC NIEK VAN  NU KAN I  EDERE OR  

ALS ROCKSTER PRESENTEREN

FANS

AANDACHT SALES

Wij helpen onze opdrachtgevers door: strategie, concept en techniek toe te voegen aan hun ideeën.

OPDRACHTGEVERS

ORKATER

TOOLS

API’S DIE WE DAGELIJKS GEBRUIKEN

HOE “BIG” IS BIG DATA

Wat kan ik er mee doen!

Wat is het!

Voorbeelden!

h#p://blog.vint.soge2.com/wp-­‐content/uploads/2012/07/VINT-­‐Soge2-­‐on-­‐Big-­‐Data-­‐1-­‐of-­‐4-­‐Crea2ng-­‐Clarity.pdf  

BIG DATA, DE WAARDE

INZICHT

Transacties

Acties

SEA

e-mail campagnes

DATA

INFORMATIE

KENNIS

WIJSHEID

CONTEXT

TOEKOM

ST

VERLED

EN

h#p://www.slideshare.net/mul2scope/data-­‐pioneers-­‐sander-­‐duivestein-­‐vint-­‐future-­‐of-­‐data  

BIG DATA: WAT IS HET

VELOCITY

VOLUME

VARIETY

VALUE

h#p://hortonworks.com/blog/7-­‐key-­‐drivers-­‐for-­‐the-­‐big-­‐data-­‐market/  

BIG DATA: WAAR KOMT HET VANDAAN

TOENAME DATA VARIËTEIT EN COMPLEXITEIT

MEGABYTE

GIGABYTE

TERRABYTE

PETABYTES

ERP

CRM

WEB

BIG DATA

Planning

Producten

Transacties

Administratie

Segmentatie Support Acties

Contactmomenten

Klantgegevens

Webstatistieken

A/B tests

Dynamic pricing

Klantdata

SEOSEA

Behavioral Targeting

Aanschaf historie

Klant tevredenheid

e-mail campagnes

Sociale netwerken:Demografische gegevens

Geo locaties

Sensoren (rfid / devices)

Social login

Voorkeuren

Marktgegevens

Vrienden

Intresses

Sentiment

Invloed

Locatie

User generated content

Sociale interacties

WAAR MOET JE REKENING MEE HOUDEN

Visualisatie? Hoe visualiseer ik de data!Analyse, hoe analyseer ik de data?!

Wie is eigenaar van de data?!

Wat mag ik met de data (privacy / rechten)!

Opslag, waar is de data?!

Nieuwe businessmodellen vinden!

WAT KAN IK ER MEE

Optimaliseren!

Voorspellen!

Personaliseren!

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VOORBEELDEN

BIG DATA INTERNET HITLIJST

Indexeren van blogs / nieuws!Indexeren van muziek!

Indexeren van fans!

Indexeren van optredens!

Indexeren van artiesten!

Monitoren van sociale relaties!

Doorlopend klanttevredenheidsonderzoek!Personalisatie van mailings!

BI dashboards!

Koppelen van tickets, mailings, crm, en onderzoek!Segmentering van publiek!

DATA OP FESTIVAL NIVEA (NIET BIG)

Formuleer duidelijk KPI’s!

TIPS

Werk eerst met statische data!

Begin klein!

Zorg voor een duidelijk business case!

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THE END….