big buz over (big) data
DESCRIPTION
Big data, wat moet ik er mee, een presentatie tijdens Congres Podiumkunsten 2014. Wat is big data. Wat kan ik er mee, en is het er wil in mijn organisatie? Tuurlijk is er data, maar deze is niet altijd "big" daarom twee praktijkvoorbeelden.TRANSCRIPT
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BIG BUZZ OVER (BIG) DATA
PLEASE LET US TELL TELL OUR STORY
M ET D E MEDI
GANISATIE ZICH
A EN TEC NIEK VAN NU KAN I EDERE OR
ALS ROCKSTER PRESENTEREN
FANS
AANDACHT SALES
Wij helpen onze opdrachtgevers door: strategie, concept en techniek toe te voegen aan hun ideeën.
OPDRACHTGEVERS
ORKATER
TOOLS
API’S DIE WE DAGELIJKS GEBRUIKEN
HOE “BIG” IS BIG DATA
Wat kan ik er mee doen!
Wat is het!
Voorbeelden!
h#p://blog.vint.soge2.com/wp-‐content/uploads/2012/07/VINT-‐Soge2-‐on-‐Big-‐Data-‐1-‐of-‐4-‐Crea2ng-‐Clarity.pdf
BIG DATA, DE WAARDE
INZICHT
Transacties
Acties
SEA
e-mail campagnes
DATA
INFORMATIE
KENNIS
WIJSHEID
CONTEXT
TOEKOM
ST
VERLED
EN
h#p://www.slideshare.net/mul2scope/data-‐pioneers-‐sander-‐duivestein-‐vint-‐future-‐of-‐data
BIG DATA: WAT IS HET
VELOCITY
VOLUME
VARIETY
VALUE
h#p://hortonworks.com/blog/7-‐key-‐drivers-‐for-‐the-‐big-‐data-‐market/
BIG DATA: WAAR KOMT HET VANDAAN
TOENAME DATA VARIËTEIT EN COMPLEXITEIT
MEGABYTE
GIGABYTE
TERRABYTE
PETABYTES
ERP
CRM
WEB
BIG DATA
Planning
Producten
Transacties
Administratie
Segmentatie Support Acties
Contactmomenten
Klantgegevens
Webstatistieken
A/B tests
Dynamic pricing
Klantdata
SEOSEA
Behavioral Targeting
Aanschaf historie
Klant tevredenheid
e-mail campagnes
Sociale netwerken:Demografische gegevens
Geo locaties
Sensoren (rfid / devices)
Social login
Voorkeuren
Marktgegevens
Vrienden
Intresses
Sentiment
Invloed
Locatie
User generated content
Sociale interacties
WAAR MOET JE REKENING MEE HOUDEN
Visualisatie? Hoe visualiseer ik de data!Analyse, hoe analyseer ik de data?!
Wie is eigenaar van de data?!
Wat mag ik met de data (privacy / rechten)!
Opslag, waar is de data?!
Nieuwe businessmodellen vinden!
WAT KAN IK ER MEE
Optimaliseren!
Voorspellen!
Personaliseren!
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VOORBEELDEN
BIG DATA INTERNET HITLIJST
Indexeren van blogs / nieuws!Indexeren van muziek!
Indexeren van fans!
Indexeren van optredens!
Indexeren van artiesten!
Monitoren van sociale relaties!
Doorlopend klanttevredenheidsonderzoek!Personalisatie van mailings!
BI dashboards!
Koppelen van tickets, mailings, crm, en onderzoek!Segmentering van publiek!
DATA OP FESTIVAL NIVEA (NIET BIG)
Formuleer duidelijk KPI’s!
TIPS
Werk eerst met statische data!
Begin klein!
Zorg voor een duidelijk business case!
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THE END….