benefits of digital signage over traditional signage

Benefits of Digital Signage

over Traditional SignsBy PresentationChannel.com

Digital Signage is Higher Impact

• Moving full colour graphics and video – grabs attention• We are trained to find tv and

computer screens hypnotic – our eyes keep going to them even when we are trying to ignore them• Can incorporate sound

Dynamic Changes

• Easy to change – just upload new images rather than printing and shipping new signs

Reduce Printing and Shipping Costs

• When signs are changed, no need to reprint and ship• No need to throw out old paper signs• Saves shipping costs• Helps the environment

Better Use of Space

• Can show multiple messages on one screen instead of a different printed sign for each message

Time Control

• Message can be adjusted for time of day, season or holidays• Youth oriented advertising when

school is out• Christmas, Valentines, Mother’s Day or

other holiday related advertising

• Ads for events that are finished can automatically stop

Web Connectivity

• Digital Signs can show automatically updating, real time• News feeds• Weather• Stock quotes

Location Customization

• A display near a certain store in a mall could play their ads more often• Franchise restaurants can offer regional dishes on their menu boards

Better Targeting

• Can tailor message for venue – sports ads in a sports bar, concert ads at a music venue, etc.

Revenue Generation• Ad space on digital signage

can be sold to create another revenue stream

More Digital Signage Information

• Digital signage software and resources can be found at:

PresentationChannel.com