THEBENEFITS OFDIGITALSIGNAGE

WWW .ENPLUG .COM

FOR  MARKET ING  

Retail digital signage will grow to $27.5billion by 2018 from $6 billion in 2013.

This 35.7% yearly growth reflects theoverall movement to increase

digital experiences.

Here we explore how your businesscan benefit from digital signage

solutions:

44% of people pay more attention to digital signage

than billboards, online advertisement, andother traditional forms of marketing.

­ Rich Media Technologies

INCREASES SALES

70% of shoppers say they madeunplanned purchases because ofpromos seen on digital signage.

Intel conducted a three-monthstudy that showed digital signscaptured 400% more views thanprint signs.

83% of people recall seeing an ad on digital signage in the last month.

DRIVES TRAFFIC

In a FedEx study, 76% ofconsumers have decided to enter astore because of its signage.

68% of consumers believe that astore’s signage reflects the qualityof its products and services.

Viewers spend 50% longer lookingat dynamic signage compared tostatic content.

60% of customers are more likely toshare their experiences shortly afterbeing exposed to interactive signage.

ENHANCES THECUSTOMER EXPERIENCE

Culver City Toyota saw a 523% increase inInstagram posts, 17% increase in Twitterposts, and a 33% increase in Yelp reviewsover the course of just 60 days usingEnplug's Social Media Wall.

Strategically placed digital signagereduces customers' perceived waittime by as much as 35%.

Digital signage displays increasebrand awareness by 48 percent,indicating that businesses usingdigital signage technology are morerecognisable to consumers.

On average, Enplug-powered displayshave increased customers' socialmedia interactions by 500%.

Digital signage creates a lastingimpression on the viewer, making them47% more likely to remember thecontent displayed.

BUILDS BRAND LOYALTY

Enplug helps businesses use TVscreens to inform and engage their customers.

Our technology is a simple, modern signageplatform that anyone can use.

Learn more at https://enplug.com

RESOURCES

"Study: Digital Signage Catches Attention More Than Other Media" www.MarketingCharts.com. 25 Oct. 2007

"Top 4 Key Benefits of Retail Digital Signage" www.enplug.com. 16 Dec. 2015

"How to get ROI from your Digital Signage" www.2point0concepts.com. 14 Apr. 2016

"How digital signage reduces perceived wait times" www.digitalsigangetoday.com, 30 Nov. 2015

"5 ways retailers can use digital signage to engagecustomers and increase sales." FujiVisions Study. 2014