being digital - digital britain / digital natives
Post on 27-Jan-2015
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Hannah Rudman
1
@hannahrudman
@hannahrudman
http://getambition.com
http://www.livestream.com/envirodigital
Digital Britain, Digital Natives
Hannah Rudman: IMD07102
hannah@hannahrudman.com
Business/economy paradigm shift: from push…
hannah@hannahrudman.com
…to pullAmazon.co.uk - a network business
Floppy Drive
Old PC
Nokia Phone
Ethernet Cable
MS Tech Day
Plastic Logic
iPod Touch
Sight Restoration
Atomic Storage
Atomic Storage
Biointerface
Where are we at? Microtrends 1-3 years Fashion, fads,
technology devices/platforms
Macrotrends 5-15 years Business cycles, technologies impacting socio/cultural/economic behaviours
Megatrends 15-50 years Societal shifts, industrial shifts
Gigatrends 50+ years New Societies
Microtrends 1-3 years Fashion, fads, technology devices/platforms
Macrotrends 5-15 years Business cycles, technologies impacting socio/cultural/economic behaviours
Megatrends 15-50 years Societal shifts, industrial shifts
Gigatrends 50+ years New Societies
Where are we at?
Microtrends 1-3 years Fashion, fads, technology devices/platforms
Macrotrends 5-15 years Business cycles, technologies impacting socio/cultural/economic behaviours
Megatrends 15-50 years Societal shifts, industrial shifts
Gigatrends 50+ years New Societies
Where are we at?
Microtrends 1-3 years Fashion, fads, technology devices/platforms
Macrotrends 5-15 years Business cycles, technologies impacting socio/cultural/economic behaviours
Megatrends 15-50 years Societal shifts, industrial shifts
Gigatrends 50+ years New Societies
Where are we at?
Slide courtesy of TEAM Tourism
Slide courtesy of TEAM Tourism
>mobile sales
• 2mbps minimum speed service obligation to telcos
• £530m plus...
• Next-gen committment: £Next Generation Fund£ will part-subsidise
• Govt services analogue switch-off
• Mobile upgrade: building networks capable of 50Mbps
Digital Britian: Broadband
Current infrastructure overview• 99% Scotland has geographical 2G coverage
• 41% Scotland has geographical 3G coverage.
• 87% Scotland’s populaAon live in an area with 90% 3G coverage
• 450 BT Openzone Wifi hotspots in Scotland, that visitors can access if their ISP is a member of Wireless Broadband Alliance
• 4G should increase m-‐bandwidth & eliminate “not-‐spots” for 95% populaAon
39
Issues•Wifi or 3Gmobile coverage needed for locaAon & digital/m-‐services not seamless.
• Many “not spots”, even in ciAes
• Broadband -‐ The REACH PROBLEM
40
Digital Britain:Broadcasting
• DAB switch over 2015
• BBC/C4 must change to be public service content partners
• Channel 3 to be opened up to independently-financed news consortia
• Framework to encourage legal downloads
• OfCom charged with reducing piracy - through criminal law, not civil law
• No 3 strikes
Digital Britain:Intellectual Property
Digital Britian:& the rest
• Tax breaks for “culturally British video games”
• New games regulation
• Investment: £120m in a Digital Economy Programme
• Education: Pupils to get 5hrs ICT training per week, delivered by professionals in the the cultural & creative sectors.
What data do you have that can be explored?
Get Thinking!• Does Britain being more digital make
Britain more democratic?
http://delicious.com/hanrudman/
IMD07102Digi_Britain
Digital Natives
• http://delicious.com/hanrudman/IMD07102Digi_native
Digital natives/migrants
Growing up at different times = different understandings of where we’re at
Growing up at different times = different understandings of where we’re at
Digital Natives: share differently
Get Thinking:
• How did Tom and I share stuff or say stuff to a wider group of people without digital tools?
How do you share?
Homo-Interneticus
• (Marshall McLuhan - The Medium is the Message: later this term with Tom)
• “Facebook is all fur coat and no Flickrs”
Digital Natives: present themselves differently
lifecaching
Digital Natives: participate differently
Digital Natives: do culture differently
New World Centre’s wallcast
• Green screen TUI
• Windows GUI
• ...becoming
• NUI
Digital natives: get UIs differently
• The benefits of being a digital native?
• The downsides?
• What issues might emerge in the workplace for digital natives?
Get Thinking
Digital Natives
• http://delicious.com/hanrudman/IMD07102Digi_native
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