become recognized as an expert... and monetize!

Become Recognized As An Expert… And MONETIZE Your Expertise!with Ken Lizotte CMCwww.thoughtleading.com

“Beware when the great God lets loose a thinker on this planet!”

Ralph Waldo Emerson

You become truly recognized when you are seen as…

The guru The go-to authority The best of the best The leading thinker The leading practitioner The leading and/or best-known brand The ONLY one to seek out

Practice Thoughtleading!

Via the 5 pillars of thoughtleading

Publish Your Ideas Speak to Groups Fresh Thinking Creatively Leverage the Internet Vigorously Use the Media

What “Thoughtleading” Is

Action Guidelines

Never assume X thing leads to Y thing Never do only ONE thing Look for ways to leverage each thing Never stop doing things

The ROI of ThoughtleadingThoughtleaders Make the Most $$$ !!!

Surveys Show!

Companies that practice thoughtleading make more $$$

Consultants who practice thoughtleading make more $$$

Also, lots of anecdotal evidence can be found

Do YOU Qualify?

Stephen Covey

Suze Orman

Tom Peters

Harvey Mackay

Gauging Your Thoughtleader Potential

Are you entrepreneurial? Do you enjoy creative problem-solving? Are you interested in publishing articles or a

book? Are you willing to speak in front of groups? Are you passionate about your specialty? Are you willing to take risks? Do you enjoy musing about the future?

Pillar # 1: Publishing Your Ideas

Publishing Articles Here’s How!

1. Create an AIL 2. Create a TPL 3. Send email pitches to editors 4. Write article and submit

To publish a book:What’s the best option for

you?

To find a publisher, you need a book proposal (not a whole book)

To self-publish, consider POD publishers

Consider pros and cons of each option

Pillar # 2: Speaking to Groups and Followers

Speaking Venues

Traditional Webinars Teleconferences Host an event Introduce a speaker Committee spokesperson Your “elevator pitch”

Pillar # 3: Fresh Thinking!

Fresh Thinking Applied

Survey your clients Survey your market (prospects too!) Research a topic Interview experts for your articles or

book Sit under a tree

Pillar # 4: Creatively Leverage the Internet

Ways to Leverage the Net

Clear, simple website Post published articles on your website Send out Internet press releases about

your articles and research results Blogging, Twittering, Linked In etc. Actively build an e-list Actively USE an e-list Overlap all of these

Pillar # 5: Vigorous Use of the Media

Don’t EVER:

Make a reporter wait Expect to see article before it’s printed Think of media as your FRIEND Whine about being misquoted Assume X will automatically lead to Y

Objective of Thoughtleading:

Get You Recognized!

Prospects will contact YOU Your business will never go dry You can raise your fees and dictate

conditions You can turn some business DOWN

Here’s Ralph Waldo again:

Thought is the blossom Language the bud ACTION the fruit

…for a competitive advantage that separates you from the pack so you can MONETIZE your expertise…

Ken Lizotte CMC Chief Imaginative Officer (CIO) of

emerson consulting group inc. 978-371-0442 ken@thoughtleading.com Sign up for my popular eblasts at

www.thoughtleading.com www.theexpertsedge.com

…and prosper!