dr. ray mota is a recognized expert in the telecom industry for his … · •dr. ray mota is a...
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• Dr. Ray Mota is a recognized expert in the telecom industry for his
area of expertise in networks, managed services, cloud computing,
operational efficiency and business modelling.
• He brings a talent for complex technical and critical thinking and
provides strategic direction, sharp analysis and expert advice on
networking issues.
• With over 25 years of experience in the telecom industry, he is the
Advisory board member of National Energy and Sustainability
Institute, Ethernet Technology Summit, Xchange Everything Channel,
VistaPointe.net and Telecom Executive Exchange.
Focus on the process - not the outcome
SERVICE PROVIDER:
DIFFERENTIATION IN THE
DIGITAL ERA
MAURITIUS
2016
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Ray Mota CEO and Principal Analyst
Twitter: @rmota
Quick Indian Observations
Global Market Trends
The Challenges and the Opportunity
Suggested Framework
Transformation and Agility
Business Model — How do you make money?
Call to Action
AGENDA – TRADITIONAL SP to
DIGITAL SP
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United States
Japan
United Kingdom
India
India’s overall IT spend as a percentage of GDP is significantly lower than the global average
GLOBAL IT LANDSCAPE – IMPACT
ON GDP
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Size of circle represents size of IT spend in the country
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% of Broadband Penetration Increase
1% 5% 10%
Studies estimate a 1.6% increase in regional GDPs with every 5% increase in broadband services penetrations (integrated across consumer, business, mobile & fixed)
% o
f G
DP
Gro
wth
BROADBAND – IMPACTS GDP
GLOBALLY
Lots of room for growth in India Government investments in technology of USD 26 Billion in FY2015 driving domestic market
0
1
2
3
4
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CLOUD – SPEND INSIDE THE DC
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Facebook expectation to spend between $4.0 and $4.5 billion in CapEx in 2016
0%
15%
65%
75%
2009 2015
OpEx/Rev
Profit/Rev
48 Service Providers - Cost and Profit
OpEx – BIGGEST ISSUE TO
RESOLVE
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$0
$45
2009 2015
Service Provider - ARPU
Fixed Data
Fixed Voice
Mobile Voice
Mobile Data
ARPU – CAGR are FLAT or
NEGATIVE
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CHALLENGES ARE ON GOING
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Differentiating
with compelling
Services-
offerings
Rapid
Innovation –
New Customer
Growth
Time to
Market &
Time to
Revenue
Rapid service
rollout – test,
deploy, bill
Increase
Customer
ARPU and
APPU
Climbing the
value-chain for
higher margins
and reduced
churn
Differentiation
& Stickiness for
Growth &
Traction
Accumulation
builds profit
margin
Stalled
Innovation…
Running in Mud
Churn adds
cost without
growth
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EXECUTIVE WORKSHOP SP’s KEY OBJECTIVES
MOVING FROM TRADITIONAL SP TO DIGITAL SP
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Service Provider’s Top
Goals and Objectives
1. Create Innovative
Serv ices / Differentiate
2. Grow Revenues
3. Improve Customer Experience
4. Reduce Cost
5. Flexibility / Time to Market
Service Provider’s Top
Threats and Challenges
1. Organizational
Change
2. Over the Top
3. Skill Sets for New
Capabilities
4. Legacy Network
5. Regulation / Political
Service Provider’s Top
Network Opportunities
1. Simplify Network
Architecture
2. Decommissioning of Legacy
3. Faster Time to Market
4. Bridge Fixed & Mobile
/ Convergence
5. Virtualization
6. Partner with OTT to
Distribute Content
Question: What are your top 10?
Question: How many of these go away if we bring CapEx down to x%?
2002 - AT&T
2009 - SuproNet
2014 - China 3 Samples a misconfigured router in China affects 618 Million internet users for 8 hours.
3
a misconfigured router from SuproNet, a Czech ISP, caused internet services outages worldwide.
Nationwide disruption for 3 hours because of misconfiguration of OSPF in a backbone router.
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NETWORK DISASTERS
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Differentiation
& Stickiness for
Growth &
Traction
Portals Line of Business
Applications
Business Systems & Analytics
Endpoints
System & Applications Development
IT Catalogue & Service
Management
Service Orchestration and Management
Physical Infrastructures
VNFs
“Reduce risks of innovation while scaling”
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STRATEGY: CREATE AGILE
SERVICE DELIVERY PLATFORMRE
ON GOING
More Than Just
Virtualizing Equipment
YANG
• Modeling Language • OpEx savings • Service Agility • Simplified Network Configuration
NETCONF
• Transactional Protocol • Reducing human errors • XML based • Eliminate box by box configuration
CLI
• Vendor Proprietary • Very difficult • Box by box configuration • Increasing his OPEX
SNMP
• Lots of proprietary MIBs • It is very slow • Not efficient • Not purpose-built for
configuring network
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Lagging Service Provisioning Costs Money and Customers
Predicted
Demand
Time
Capacity
Compute Storage
Capacity/Cost Performance
Traditional
IT Capacity Rollout
Opportunity
Cost
You Just Lost
Customers
Actual
Demand
SOLUTION: Enable “Infrastructure-as-a-Service Model”
BIGGEST CIO/CTO’S CHALLENGES
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Adaptable Resources – Capacity Matches Demands
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Approach is to list many opportunities and then narrow the list by a series of screenings.
Market Size Market Growth Profitability Competit ive Intensity
Initial Long-List of
Potential Opportunities
Initial Assessment
Target Services
Attractiveness Screen
Fit Screen
Leverages client’s Strengths Provides Platform for Growth
Enables Sustainable Competitive Advantage
MPLS VPN
IaaS
SaaS
Managed Router
Security as a Service
Cloud host ing
Managed security service
Cloud-enabled call center
NOC outsourcing
Ethernet services
IT Services
Server and Desktop management
Unified communications
Bundled services
Services
Strategic
Judgment
Eliminate “small” opportunities Consolidate like opportunities
Eliminate opportunities with no apparent fit
OVERVIEW OF APPROACH
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Rev
enu
e o
r C
ost
Time
You just quantified
Service Velocity and
Effectiveness B’
A’
A
B
New Company-based Breakeven
Traditional Breakeven
Reduced Time to Effectiveness
Effectiveness of Service Portfolio Results/Efficiencies with New Company Digital SP Traditional SP
Revenue (A)
[CapEx + OpEx] (B)
Improve service effectiveness by ~40% Reduce CapEx and OpEx by 30%+ with new co vs. traditional Decrease time to revenue
> A’ B’
A B
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FRAMEWORK FOR QUANTIFYING
YOUR VALUE
OpEx
CapEx
TCO COMPONENTS & PROFIT TREE
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The basic infrastructure for SGi LAN virtualization
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REAL USE CASE – SGI-LAN
PMO
Relative Service Creation Agility is 32%, i.e., (MTRI for Sv)/(MTRI for SP), where MTRI = Mean Time to Resource Introduction (in this case a service). The time variable could be days/weeks/months; So In this case, the FMO service creation takes an average of 1/3 of the time it takes the PMO to Introduce the same service.
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SERVICE CREATION – PMO vs
FMO
Focus on Revenue Generation with Rapid Service Deployment
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REVENUE GENERATION
Potential Impact of VoWi-Fi on Spectrum Spending
Country Auction
Year
Total Amount paid by bidders
Reserve Price
Total Amount paid as a
multiple of Reserve Price**
Total Spectrum Capacity
Auctioned (MHz)
Price per MHz
Average Annual Spectrum saved
With VoWi-Fi Penetration
(1% Year 1 & 15% Year 5)
Average Annual Financial Benefit*
(Secondary market resale or delayed spend)
USA 2015 $ 41 Billion $ 11 Billion 3.7x @ 273% 65 MHz $635 Million 14 MHz $445 Million
UK 2013 $ 3.7 Billion $ 2.0 Billion 1.8x @ 81% 250 MHz $15 Million 9 MHz $7 Million
Germany 2015 $ 5.7 Billion $ 1.7 Billion 3.4x @ 235% 270 MHz $21 Million 18 MHz $19 Million
Korea 2013 $ 2.2 Billion $ 1.3 Billion 1.7x @ 69% 90 MHz $25 Million 4 MHz $5 Million
India 2015 $17 Billion $ 10 Billion 1.7x @ 69% 401 MHz $42 Million 11 MHz $23 Million
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* A projected 5 year average that assumes prices stay flat from last auction at a 20 year amortization rate
**Increased traffic on wireless networks increases the demand for the spectrum
Estimated Impact of VoWiFi
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GOOGLE Fi PROJECT SUPPORTS
Google getting into market – Wait and see will increase CHURN !!!
How Google does it?
Project Fi is able to seamlessly transition your calls from Wi-Fi to cell networks without ever dropping your conversation.
What is it?
Plan starts with the Fi Basics for $20 per month. This includes: • Unlimited domestic talk and text • Unlimited international texts • Low-cost international calls • Wi-Fi tethering • Coverage in 120+ countries Then it's $10 per GB for data. $10 for 1GB, $20 for 2GB, $30 for 3GB and so on. That's it. With no annual contract required. Pay for what you use.
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BUSINESS CASE – TIMELINE SIMULATION
Poor Coverage is the leading cause for Subscriber Churn
Ideal Profit Potential i f no demand & capacity lag
exis ts
Current Profi tability assuming no demand and
capacity gap
No Capacity Addition– Loss in revenue with Opex nearly
constant
LTE Capacity Addition– Increased Capex with deferred profit
WiFi Capacity Addition – Quicker capacity and profit realization
Value Potential through WiFi
Cal ling Capacity Addition
Pro
fita
bili
ty (
Net
Rev
enu
e –
TC
O)
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ECOMONIC IMPACT
Proven Business Case
A 7% VoWiFi penetration rate first year and 27% by the 5th year will impact the bottomline by $2.2 billion Just by saving one cent per minute per subscriber will impact income sheet in the billions. The cost of waiting is too high
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MORE THAN JUST NETWORK AGILITY
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Understand the Use Cases that are being successful
Service Agility
Business Agility
Network Agility
Customers
value on-
demand
services
SPs benefit
from rapid
service
deployment
SPs need to
deploy cost-
effective,
agile
network
0
1
2
3
4
1% 5% 10%
% G
DP G
row
th
% Broadband Penetration Increase
Create your economic vision and goals (increase profit, customer
productivity, company capabilities, return on capital)
Evaluate opportunities App (SaaS)
Compute, Store (IaaS)
Develop (PaaS)
Х
Router, Switch
Firewall, ADC, CDN, .. Data Center
Go virtual, master the next generation’s
playbook, leverage importance of Visibility & Security
Pilot new offerings, refine, and expand (by opportunity)
Create Pilot Offer
Introduce to Trial Participa
nts
Evaluate Results
Refine and
Enhance
Launch to
Broader Market
Harvest the benefits .. repeat
CALL TO ACTION: EMBRACE TRANSFORMATION &
CREATE OPPORTUNITIES EVERYWHERE
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FOCUS ON THE PROCESS – NOT THE OUTCOME
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Back-up Slides
Big Data Mobility DC ITaaS
Expect Big Data to have an impact on
business – just need Use
Cases
Mobile access to enterprise
application is a key driver for increasing enterprise
productivity
Enterprise Data Centers are
becoming too cost prohibitive.
Virtualization and cost reduction is a
priority. Data Center
Transformation!!!
IT as a Service is growing rapidly, so enterprises could focus on
their core business objective
Cloud
IT spending will shift from buying and maintaining hardware and software to subscribing to cloud services
INDIA - EVOLING TRENDS
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INDIAN CIO RANKING
1. Security
2. Cloud Services
3. Consolidation & Optimization
4. BB & Wireless Connectivity
5. Budget & Cost Control
6. Talent Management
7. Strategic IT Planning
8. Mobility
TOP 10 – CIO
PRIORITIES
9. Disaster Recovery
10. ERP/CRM >
Facebook expectation to spend between $4.0 and $4.5 billion in CapEx in 2016
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