basics of content marketing

Content Marketing: What Is It?

Presented by Professor Joe Hines714-872-0561www.thrivebusinessdirectory.com

Your Brand:

Consumers have needs.Business owners have solutions.Content marketing bridges the gap.

1. Awareness.2. Trustworthy.2. Likeability.

Marketing Pyramid

This is the traditional marketing pyramid.It’s still true today.These successive steps, from Awareness to Action move them from prospect to “Clo$ed Cu$tomer”.

Old School Advertising.

Old school advertising offered no opportunity for a two-way exchange. and gradually became ineffective – tuned out. In essence it was “Let’s talk about me for a while!”. Sales by hypnosis doesn’t work too well anymore.

Content Marketing.

The premise of content marketing is based on talking to prospective people about what’s interesting to THEM!

Old School New School

New School

What’s Happening Here?

• Specific needs.• Specific target markets.• Developing content that

speaks to real people.

What is a Buyer PersonaAnd Why Does it Matter?

Get the answer to this question.Link tohttp://soctk.com/3JH

What Do These Things Have in Common?

Articles Email Newsletters

Images Infographics

Webinars Worksheets

Tutorials Blog Posts

Q&A Series Ebooks

Animated Videos White Papers

Podcasts

Topic Delivery

Preventing Heart

Disease

vlogwebinar

blog images

white paperinfographics

Important Points

A/B TestingBuyer PersonasYour StrengthsVarietyYour TopicLearning StylesMedia

So - Why Do Any of This?

Create Awareness.

Credibility, Expertise.

Emotional connections.

Explain or Teach.

Build Trust.

And Most Importantly, “Catch More Fish”!

Content SEO Facilitates Direct Marketing Customer Search Traffic

Requirements for Success

• Create content that provides solutions for specific needs.

• Be consistent in your branding.• Publish with regularity. • Have a point-of-view.• Don’t “sell”.

Sales Funnels.

Blog Posts, Social Media Posts, White Papers, Vblogs, E-newsletters,Webinars,

Longer videos, E-books, Case Studies

Personal Sales ContactCustom Proposals

Long-term commitment to Content Marketing.Survey Monkey.CRM process via your website.

Planning Frontiers

Stage in Buying Process

Buyer Persona Sales Funnel

NeedIdentification

Physical Demographics

Top of Funnel

Exploration Media Habits Mid-Funnel

Narrowing Social and Cultural Bottom-of-Funnel

Purchase Learning Preferences

Post-Purchase