balance fitness

Stay Fit | Stay Green

Meet Our Team

A Self Powered GymHow does this work?

Any Volunteers?Step right up

Pedal-A-Watt2 hours of pedaling can charge a 200 watt, large screen television for 2 hours

Motorola cell phone station

This docking station allows you to charge your phone while you ride to work.

Does this really work?

Power Consumption of Typical Appliances:

1 hour of bicycling will power this application for :

Small TV 100 watts

2 hours

Large TV 200 watts

1 hour

Machine Use Watt Hours Saved

Appliance Power

CO2 released by power plant to

create same energy

1 hour on stationary bike

150 watt hours Lights a 150 watt bulb for 1

hour

75 grams

10 hours a day for 1 year

547 kilo watt hours

Lights a bulb for 183 hours

273 kilograms

45 machines per fitness club X 400 locations

(24-Hour Fitness) running 10 hours a day

21,900 mega watt hours

Lights a bulb for 7,300 hours (10 hours a day

for 2 years)

11,000 tons

Highlights

CEO Letter

2008 Annual Report

To our consumers, employees and shareholders:

Balance Fitness has succeeded during fiscal 2008 in defining our future as the first self-powered gym that was created to promote individual health and environmental awareness. We consistently stand by this mission, as our dedication to personal health and social responsibility to the environment is more evident than ever before.

Competitive Analysis

24 Hour Fitness•Privately-owned

•Extended hours

•Low membership prices

•“It’s time for fitness on your terms”

The Sports Club•Fitness club

•Amenities

•Exclusive

•“The finest sports and fitness complex in the world”

Equinox•Luxury fitness company

•Amenities

•Exclusivet

•“It’s not fitness. It’s life”

Yoga Works•Yoga center

•Green initiative

•Customer loyalty

•“Yoga works. It’s that simple”

SWOT Analysis

SWOT Analysis Strengths

Green initiative

Renewable energy

New movement

Human-powered gym

Increase awareness

Inspires change

Weaknesses No defined

demographic

Reaching full power potential

Human-powered gym

New technology

Opportunities Create 100% of

electricity

Gym equipment

Brand integration

Product placement

Increase brand experience

Market as a lifestyle

Threats Adaptable by other

fitness centers

Concept replication

Service and Maintenance

Marketing Strategy & Goals Build a relationship with the community

Educate the consumers about energy capturing fitness equipment

Foster environmental consciousness

Utilize brand ambassadors for word-of-mouth promotion

Increase membership by 42% in 2009

Interactive Initiatives

Balance-Fit.com

Interactive Initiatives

• Facebook Advertisements• In-House Advertisements

Interactive Initiatives

Twitter.com

Phase I

Facebook Advertisements

Twitter Posts

Interactive Web Site

Phase II

Facebook Applications

iPhone Apps

Interactive Initiatives

Marketing Mix Digital Marketing Strategy

Search Marketing Display Online Advertising Social Media Marketing Email Marketing

Community Events Earth Day Awareness Strawberry Festival with demo bikes Beach Volleyball event

Partnerships Ecozone Media

PlantIt™, the Un-Bottled Water Company

Fresh & Easy Grocery Stores

Brand Licensing