audiences presentation

AUDIENCESAlex Sæby, Edouard Clavel, Tugberk Sengezer, Victoria Normann

KEY TERMSPASSIVE

AUDIENCEAn audience that just observes.

ACTIVE AUDIENCEAn audience who participates.

THE IDEOLOGY OF MASS CULTUREViewers on like the programme because it’s

successful.

TYPES OF RESPONSES

THE IRONIC POSITIONViewers watch it because they know it’s bad, but

they want to see how bad.THE IDEOLOGY OF POPULARISMBased on people’s everyday routine and

experiences, viewers continue watching it even though it’s total trash.

THE IDEOLOGY OF MASS CULTUREViewers on like the programme because it’s

successful.

TYPES OF RESPONSES

THE IRONIC POSITIONViewers watch it because they know it’s bad, but

they want to see how bad.THE IDEOLOGY OF POPULARISMBased on people’s everyday routine and

experiences, viewers continue watching it even though it’s total trash.

THE IDEOLOGY OF MASS CULTUREViewers only like the programme because it’s

successful.

TYPES OF RESPONSES

THE IRONIC POSITIONViewers watch it because they know it’s bad, but

they want to see how bad.THE IDEOLOGY OF POPULARISMBased on people’s everyday routine and

experiences, viewers continue watching it even though it’s total trash.

JERSEY SHORE

BROADCASTING?Mass audience watching or listening to the same

event, at the same time.

NARROWCASTING?The opposite of broadcasting.

KEY TERMS

Example: watch how almost every line is repeated, and how BAM is emphasized and loud, which encourages the audience that it’s got to be good, and they have to get it.

The theory that suggests that the media ‘inject’ ideas into a passive audience.

THE HYPODERMIC NEEDLE THEORY

KEY TERMS

Example: a person living a dull boring life, lives and breathes Harry Potter in his world of magic and extraordinary events.

A term suggesting that entertainment genres are popular because of their fantasy element and freedom.

UTOPIAN SOLUTION

KEY TERMS

Four needs of the audiences:

The idea that the audience makes active use of what the media offers and that the audience has a set of needs which the media in one form or another can offer.

THE USES & GRATIFICATIONS THEORY

KEY TERMS

• Diversion• Personal Relationships• Personal Identity• Surveillance

Example: people watch quiz shows for four gratifications; self-rating, social interaction, excitement, and education.

PRIMARY MEDIAWhere we pay close attention, and the media has

our full attention.

THE THREE LEVELS OF MEDIA

SECONDARY MEDIAWhen we media is present, but we do not

concentrate on it.

TERTIARY MEDIAWhen media is present, but we don’t really notice it.

HOW

WELL DID

YOU

LISTEN?

QUIZ TIME!

DESCRIBE EITHER THE HYPODERMIC NEEDLE

THEORY OR THE USES AND GRATIFICATIONS THEORY.

TRUE OR FALSE:NARROWCASTING IS DEFINED AS A MASS

AUDIENCE WATCHING THE SAME EVENT AT THE SAME TIME, EXPERIENCING THE

SAME THING.

WHAT IS THE DEFINITION OF NARROWCASTING?

WHAT ARE THE THREE LEVELS OF MEDIA?

ARE YOU GUYS ACTING AS A PASSIVE OR ACTIVE AUDIENCE NOW?

Definitions from “Part 2: Media Audiences” packet.

Pictures from Google Images.

YouTube Links:-http://www.youtube.com/watch?v=PXfMwh47Vfs&feature=related-http://www.youtube.com/watch?v=Nr1fDOzLkAo-http://www.youtube.com/watch?v=I0VlIjXj9NA

YOU MAY CLAP NOW, THANK YOU. (: