are stories the new news feed?

ARE STORIES THE NEW NEWSFEED?

1.Stories vs Newsfeed

2.Stories in numbers

3.Branded content

4.Paid amplification

Agenda

1.Stories vs Newsfeed

2.Stories in numbers

3.Branded content

4.Paid amplification

Agenda

Stories..Stories everywhere

CONTENT SOURCESTORIESNEWSFEED

AUDIENCE SIZESTORIESNEWSFEED

On Snapchat, most interactions are with close friends

TYPE OF CONTENTSTORIESNEWSFEED

TYPE OF CONTENTSTORIESNEWSFEED

Everyday moments

TYPE OF CONTENTSTORIESNEWSFEED

STORYTELLINGSTORIESNEWSFEED

CONTENT LIFESPANSTORIESNEWSFEED

CONTENT LIFESPANSTORIESNEWSFEED

1.Stories vs Newsfeed

2.Stories in numbers

3.Branded content

4.Paid amplification

Agenda

Instagram Stories versus Snapchat DAU

173M

1.Stories vs Newsfeed

2.Stories in numbers

3.Branded content

4.Paid amplification

Agenda

Create for any occasion

SALES & PROMOTIONS

PRODUCT LAUNCH/COLLECTION

EVENTS TUTORIALS BEHIND THE SCENES

Creative tipsSUPPLEMENT YOUR MAIN INSTAGRAM

CONTENT WITH BONUS INFO VIA STORIES

USE PHOTOS WITH CAPTIONS TO TELL YOUR STORIES

SHARE USER GENERATED CONTENT AND SHOWCASE YOUR CUSTOMERS

Source: https://blog.bufferapp.com/instagram-stories-who-to-follow

Design for mobile environment

SQUARE VERTICAL FULL SCREEN

Create with native tool

PROGRESSION BAR PROFILE PHOTO EMOJIFY SWIPE UP TO REVEAL

Sequential storytelling through Instagram placements

PPA Video Newsfeed Video IG Story Canvas IG Story

New feature within the s t o r i e s p l a c e m e n t allows advertisers to place a canvas behind the story,

1.Stories vs Newsfeed

2.Stories in numbers

3.Branded content

4.Paid amplification

Agenda

Ads in stories: driving impact for business

Instagram’s 1st Full screen Immersive Format

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Audience

Facebook Ad Targeting

Measurement

SnapAds: reaching the right audience

PREDEFINED AUDIENCE CUSTOM AUDIENCE LOOKALIKE AUDIENCE

Combine your data with ours to build custom audiences.

Choose audiences based on what Snapchatters buy, watch,

and where they go

Expand your reach by building audiences similar to your

customers.

Key Takeaways

The Camera is the new Keyboard

More than 50% of businesses on Instagram created a story in the last month.

The future of social media will no longer be about sharing only the perfect moments.

Supplement your usual social content with Stories to drive extra business value

Design for full screen mobile environment

Amplify with paid media to reach your audience at scale

Test, measure and optimise

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THANK YOU christophe.chantraine@social-lab.eu

@christobaldo