apps analytics: solutions to drive your multi-device strategy

Digital Intelligence SolutionsDigital Intelligence Solutions

APPS ANALYTICS

SOLUTIONS TO DRIVE YOUR

MULTI-DEVICE STRATEGY

STÉPHANIE LEGRAND

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OUR COMPANY

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OUR COMPANY

3

AN INTERNATIONAL PRESENCE

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OUR COMPANY

4

OUR CLIENTS ARE MARKET LEADERS

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CONTEXT

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CONTEXT

6

2015 SALES

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CONTEXT

7

MOBILE RETAIL CONVERSION RATE (FRANCE)

Source : « State of mobile commerce », 2014

1,7 %

Mobile

global

1,2 %

Android

Smartphone

1,3 %

iPhone

1,9 %

Android Tablet

2,3 %

iPad

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CONTEXT

8

DOWNLOADS AND AFTER?

24%

Source : Econsultancy Digital Intelligence Briefing

of apps are only

open once

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CONTEXT

According to an Econsultancy survey, just 31%

of companies in North America claim to have a

mobile strategy (34% in Europe)

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CONTEXTTEST AND LEARN

I.O.R (Invest Observe Rebuild)

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MOBILE KPIS

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MOBILE

12

CUSTOMER LIFE CYCLE

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MOBILE

13

A NEW PARADIGM

› Downloads

› Usage

› Engagement

› Retention

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ACQUISITION KPI

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ACQUISITION KPI

15

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ENGAGEMENT KPI

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RETENTION KPI

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RECOMMENDATION KPI

18

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TECHNOLOGY KPI

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MULTI-DEVICE

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MULTI-DEVICE WORLD

› Mobile is not only a device, it’s a different way to consume data

ALL ABOUT CONTEXT

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MULTI-DEVICE WORLD

User centricity

Holistic view

1 tool, 1 profile

OUR POSITIONING

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MULTI-DEVICE WORLDVENTE-PRIVÉE USE CASE