angels spa

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Upper Upper Intermediate Intermediate

Business Business EnglishEnglish

Andrea VelascoAndrea Velasco

Susana MogroSusana Mogro

Raúl De WindRaúl De Wind

Mariuxi OrellanaMariuxi Orellana

It’s just what your body needsIt’s just what your body needs

IntroductionIntroduction

ANGELS SPA: Private limited company. Retailing Business.

Company structure. SWOT. Advertising Campaign. Finance Plan.

Mission of the BusinessMission of the Business

To offer an excellent service. That satisfies the necessities of our clients. The employers are professionals in their area.

Company ProfileCompany Profile

• Service company.• Created to satisfy body care needs.• It is based in Ecuador. • It has 12 employees. • Principal market: ladies and gentlemen of middle high and

high class between 25 and 50 years old.

Corporate IdentityCorporate Identity

“It’s just what your body needs”

Organization ChartOrganization Chart

Managing DirectorAndrea Velasco

Finance ManagerRaul de Wind

Sales ManagerSusana Mogro

Secretary

Personnel ManagerMariuxi Orellana

SecurityGuard

MaintenancePersonnel

(2)

Masseuse

(2)

Tai - chiProfessor Stylist

Strengths • Good management of human

resources. • Capacity to absorb increases in

demand. • High quality service. • Personalized service.• No direct competition (in

Guayaquil).

• Weaknesses• High infrastructure costs.

SWOT AnalysisSWOT Analysis

Opportunities

• It´s a growing industry. • No identification of brand.

• Threats

• High number of services that satisfy the same necessities.

• High initial costs (It requires specialised equipment).

• Low differentiation of the service.

SWOT AnalysisSWOT Analysis

Advertising CampaignAdvertising Campaign

Objectives

• Inform our most potential clients about all the services that the company offers.

• Create clients' needs to use our spa.• Be sure that everybody knows the meaning of Spa.• Media

• Magazines (Hogar and Samborondón).• Flyers.• T.V. advertisements (Cosas de Casa).• Internet (Our page: www.angels.com).

Target• Men and women.• Between 25 and 50 years old.• Middle high and high class.• People that work in an office or home. • Busy ladies.• Students.

Advertising CampaignAdvertising Campaign

Support

• Party to inaugurate the place and invite our potential clients.

• The first month we will offer a promotion.• Approach

• We will promote our services in the principal media (T.V. and magazines) to get into the market.

• Then, we will offer flyers.

Advertising CampaignAdvertising Campaign

Budget

• The company budget for advertising and marketing is approximately USD 3418,oo per month. This amount is divided in the following parts:

• Magazine (Hogar): USD 1398,oo• Magazine (Samborondón): USD 720,oo• T.V. (Cosas de Casa): USD 1300,oo

Advertising CampaignAdvertising Campaign

Finance PlanFinance Plan

Installations: $ 35.000,ooMachinery and equipment: $ 20.000,ooMarketing and advertising (1 month): $ 3.418,ooLocal rent (3 months): $ 2.400,ooInitial Capital: $ 60.818,oo

Operating CostsOperating Costs

COSTS YEAR 1 YEAR 2

Advertising (2 months): $ 6.836 -Rent ($800 per month): $ 7.200 $ 9.600Salaries:4 Managers ($800) $ 38.400 $ 42.2408 Employees ($120) $ 11.520 $ 12.672Overheads: $ 2.500 $ 2.750Total: $66.456 $67.262

Sales incomes: 130.000

Sales Costs: 20.000

Gross Margin: 110.000

Company ProfitsCompany Profits

0

50000

100000

$

YEAR 1 YEAR 2

years

Company Profits

Profits

• Short term: be known as the best place for relaxing and have success.

• Middle term: increase the sales and the market participation in 25%.

• Long term: open other Spas in Cuenca and Quito.

ConclusionsConclusions

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