android app marketing plan

Marketing PlanAndroid App – Tracker Companion

Ever yone in t oday’s wor l d car r ies a smar t pho ne. I n t h i s

busy and f ast paced wor l d, why no t l et an app hel p yo u get

assur ed abo ut your ch i l dr en o r el der s when t hey ar e away f r om

home?!

So here is the one stop solution :-

Tr acker companio n

How the app works :-

This app allows the tracking device to get access to real time locations of the device being tracked. The app, installed on both the smartphones, should have continuous internet (not in case of the premium version).

Situation Analysis (1/3)Company Overview

Core Competencies :- The most accurate Family Locator for your family safety.Reduced time and efforts.See your family & friend locations in real time.Know your family is safe, or needs your help.Get notification, when your kid reaches destinationReceive alert when kids go where it’s not safe

Strategic Assets• In-App purchases, in keeping with the Freemium Model.• In-App advertisements, that’ll generate revenues.• Communication Partners

Situation Analysis (2/3)Market OverviewThe number of smartphone users is ever increasing. Users spend most of their usage time in apps.

Opportunities Increasing use of smartphones Real time data Internet-less usage J oint families prevalent in India

Threats Strong competition from already

existing apps A relatively new concept for the

Indian market Requires huge marketing budget

to create awareness

Situation Analysis (3/3)Target Customers

Busy and working adults in the family, who need to take care of their children and parents.

Members of Joint families.

Goal :-

One of the most popular tracking apps

10K + Downloads on the Google Play Store

Target Conversion Rate – About 2-3%

For the customers :-✓ See your family & friend locations in real time✓ Share free messages with your family✓ Know your family is safe, or needs your help✓ In need send/receive SOS with exact location✓ Get notification, when your kid reaches destination✓ Receive alert when kids go where it’s not safe✓ See the location history of family member during past 7 days (available as an in-app purchase)

Collaborators :-A team of app developersA logistics teamPrint and Digital Communication Partners

Gps phone t r acker

Fami l y GPS t r acker Kid Cont r o l

Fami l y Locat o r - Phone T r acker

Competitors

Customer Value: ✓ The family locator app lets you find your friends or family members easily with augmented reality✓ Family Locator app keeps you in touch even if you are busy ✓ Check-in to tell others your location

Collaborator Value:Hope to compete with other major players in the industry and a large, diverse user base.

Company Value:Positive work environment, good pay, growth potential, opportunity to pursue interests

Value Proposition

Free Version of the product:-✓ See your family & friend locations in real time✓ Share free messages with your family✓ Know your family is safe, or needs your help✓ In need send/receive SOS with exact location✓ Get notification, when your kid reaches destination✓ Receive alert when kids go where it’s not safe✓ See the location history of family member during past 7 days (available as an in-app purchase)✓ Tracker Companion combines the robust GPS functionality and internet mapping✓ Tracker Companion app was designed as an easy to use tool for your family and friends✓ Privacy of your family is top concern for us, reveal location only to people you trust✓ Know when kids leave school, Grandma’s, and mark danger zone in the map to be notified when family member enters the zone✓ Navigate to places your close one got stuck (works best with Sygic GPS Navigation)✓ The Tracker Companion app lets you find your friends or family members easily with augmented reality✓ Tracker Companion app keeps you in touch even if you are busy ✓ Check-in to tell others your location

Premium Version of the product:-

Al l t he f eat ur es wi l l be avai l abl e o ffl ine as wel l . Offl ine maps can be saved.

Brand

Tag Line : “Rest assured; your family is safe”

Tracker Companion

The free version of the app will help in generating traffic and attract new customers

The premium version of the app will be priced at $9.99 per month

incentives

To customers Rebates, coupons, % Off Free upgrades with purchases

To collaborators Recognition and self-worth

To Employees Reward, bonus and recognition

BloggingContacting professional

bloggers who careWord-to-mouth publicityCreating product videos with

some real reviews

Separate website for the appPitching the app to various

review websitesOnline publicity through

Facebook, Twitter, LinkedIn, etc.

Distribution :-

Company Website

1) Hire app developers and brief them with the design

2) Search for potential investors to financially aid us

3) Prepare the print and video advertisements

ScheduleManaging retailing,

wholesaling and logistics (1 month)

Designing Integrated marketing channel

(2 weeks)

Developing Pricing Strategies (2 weeks)

Setting Product Strategy (3 weeks)

Setting up Strategic Business

Units (2 months)

Market Research (2 months)

Crafting Market Positioning (3 weeks)

Thankyou