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eBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay”. Andrew Lock. 34 students accepted the traditional approach. 1 - Found a Much Better Way. Most eBay Sellers Believe that More Auction Listings = More Customers. - PowerPoint PPT Presentation

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eBay Exposed:

“How to Create a Surge ofSales and Traffic to Your Site

Using the Internet’s Most Overlooked Website….eBay”

Andrew Lock

- 34 students accepted the traditional approach

1 - Found a Much Better Way

Most eBay Sellers Believe thatMore Auction Listings = More Customers

Smart, ‘Stealth’ Sellers Know thatMore Auction Listings = More Work!

Their eBay and PayPal fees become too high

Their source of products becomes unreliable

Their customer service is poor and they receive too many negative feedbacks

Competitors start selling the same product cheaper

A product trend goes out of fashion

They’re fed up of working 24/7, 365 days a year

They lack a system to automate key tasksand the work becomes overwhelming

The Largest Search Engine on the Net

The Largest Search Engine on the Net

1. Nintendo Wii2. iPod3. Text books4. Abercrombie5. DVD

1. Britney Spears2. Paris Hilton3. Jessica Simpson4. Cameron Diaz5. Orlando Bloom

Top Searches on Google and eBay Compared(February 2007):

You MUST promote your products/servicesto this marketplace. If you’re not doing it you are a crazy fool, and you should be severely punished.

How Popular is ?

Source: Nielsen/NetRatings & WordTracker

Worldwide Statistics:

1/3rd Of All U.S. Internet UsersVisit eBay Each Month

eBay Reaches More PeopleThan Any Other e-commerce Website

Has More Accounts Than

Combined!

You MUST promote your products/servicesto this marketplace. If you’re not doing it you are a crazy fool, and you should be severely punished.

How Long Do They Stay on ?

Source: Nielsen/NetRatings

You MUST promote your products/servicesto this marketplace. If you’re not doing it you are a crazy fool, and you should be severely punished.

Why Do People Use ?

Source: Nielsen/NetRatings

More Important

Less Important

The H3 System for Whereas most sellers treat eBay as an onlinegarage sale, the smart seller uses a three stepsystem to (1) tap into eBay’s enormous visitor

traffic to HOOK customers that share an interestin a specific niche, (2) quickly HIDE them off eBayin a ‘protected zone’ and (3) HOLD on to them byserving them a high quality ‘diet’ of information

based products or services until their appetiteis fully satisfied.

$$$$

Grand Prize Competition

How The H3 System Came About

How The H3 System Came About

How The H3 System Came About

Results:

Mailing List of More than 4000Within 90 Days

72% Purchased Seminar Tickets or thePremium Priced ‘Highlights’ Info-Product

How The H3 System Came AboutHow Large is the ‘Magic’ Niche?

How The H3 System Came AboutMagazines With Far Larger Circulation than ‘Magic’

The H3 SystemNiches That Have Been Proven:

Real EstateMedical EquipmentSearch Engine Optimization ServicesLegal servicesConsumer ElectronicsEntertainment magicHealth and Wellness

Two Options for Hooking Customers:

Sell an Inexpensive Report for 99 centse.g. “7 Insider Drum Playing SecretsYou Can Learn in 30 Minutes or Less”

Sell an Inexpensive Producte.g. Drum Sticks

OR

Reasons for Hooking Customers on eBay and then Hiding Them off eBay:

ALO

ALO

UCTION

ALO

UCTION

ISTING

ALO

UCTION

ISTING

PTIMIZATION

The Art of A.L.O.

(Auction Listing Optimization)

Definition: A.L.O. is anything you do within the eBay system that persuades visitors to take the action that you want them to take.

The Art of A.L.O.

(Auction Listing Optimization)The Website URL

is displayed prominently

on theproduct or report

gallery image.

Quality Drum Sticks from www.drumsecrets.com

The Art of A.L.O.

(Auction Listing Optimization)

Website URL is displayed throughout the video

**YourDomainName.com**

YourDomainName-dotcom

“Atkins Shake & FREE Weight Watchers / South Beach Diet Guide”

“Atkins Shake like Weight Watchers South Beach”

Lose Weight Fast – Discover Insider Secrets to the Ultimate Diet Plan

The Best Kept Secret?eBay Classified Ad Format

(A rather useful tip if you’re the sort of person that would preferNOT to spend $400,000 / month on Pay Per Click)

Spin-off Benefit 1 – Google Picks it up

Spin-off Benefit 2 –Back Links from a Quality PR

5 links withinsales letter

Can You Afford 33 cents a day to put your message in front of a potential audience of

72 million UNIQUE visitors each month?

Or, Can You Afford NOT to?

www.auctionresearchtool.com A Secret Weapon for eBay Success

Auction Research Tool Allows You To

Discover the optimum:

Start & End TimesDuration

Listing CategoryKeywords to Use

Extra Features to UseStarting Price

And much more

Do You Remember?

‘Help! My Business Sucks!’A New Reality TV Show

Send an e-mail to: tvshowapplication@gmail.com

1. Write a few paragraphs about yourself

2. Attach a recent photo (non airbrushed)

3. Tell us about your business successes and failures

We’re looking For:1. A female entrepreneur co-host (to make up for Perry and I)

2. Male or female guest experts

Pick Me!

Quick Tips

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