andrew lock
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eBay Exposed: “ How to Create a Surge of Sales and Traffic to Your Site Using the Internet’s Most Overlooked Website….eBay”. Andrew Lock. 34 students accepted the traditional approach. 1 - Found a Much Better Way. Most eBay Sellers Believe that More Auction Listings = More Customers. - PowerPoint PPT PresentationTRANSCRIPT
eBay Exposed:
“How to Create a Surge ofSales and Traffic to Your Site
Using the Internet’s Most Overlooked Website….eBay”
Andrew Lock
- 34 students accepted the traditional approach
1 - Found a Much Better Way
Most eBay Sellers Believe thatMore Auction Listings = More Customers
Smart, ‘Stealth’ Sellers Know thatMore Auction Listings = More Work!
Their eBay and PayPal fees become too high
Their source of products becomes unreliable
Their customer service is poor and they receive too many negative feedbacks
Competitors start selling the same product cheaper
A product trend goes out of fashion
They’re fed up of working 24/7, 365 days a year
They lack a system to automate key tasksand the work becomes overwhelming
The Largest Search Engine on the Net
The Largest Search Engine on the Net
1. Nintendo Wii2. iPod3. Text books4. Abercrombie5. DVD
1. Britney Spears2. Paris Hilton3. Jessica Simpson4. Cameron Diaz5. Orlando Bloom
Top Searches on Google and eBay Compared(February 2007):
You MUST promote your products/servicesto this marketplace. If you’re not doing it you are a crazy fool, and you should be severely punished.
How Popular is ?
Source: Nielsen/NetRatings & WordTracker
Worldwide Statistics:
1/3rd Of All U.S. Internet UsersVisit eBay Each Month
eBay Reaches More PeopleThan Any Other e-commerce Website
Has More Accounts Than
Combined!
You MUST promote your products/servicesto this marketplace. If you’re not doing it you are a crazy fool, and you should be severely punished.
How Long Do They Stay on ?
Source: Nielsen/NetRatings
You MUST promote your products/servicesto this marketplace. If you’re not doing it you are a crazy fool, and you should be severely punished.
Why Do People Use ?
Source: Nielsen/NetRatings
More Important
Less Important
The H3 System for Whereas most sellers treat eBay as an onlinegarage sale, the smart seller uses a three stepsystem to (1) tap into eBay’s enormous visitor
traffic to HOOK customers that share an interestin a specific niche, (2) quickly HIDE them off eBayin a ‘protected zone’ and (3) HOLD on to them byserving them a high quality ‘diet’ of information
based products or services until their appetiteis fully satisfied.
$$$$
Grand Prize Competition
How The H3 System Came About
How The H3 System Came About
How The H3 System Came About
Results:
Mailing List of More than 4000Within 90 Days
72% Purchased Seminar Tickets or thePremium Priced ‘Highlights’ Info-Product
How The H3 System Came AboutHow Large is the ‘Magic’ Niche?
How The H3 System Came AboutMagazines With Far Larger Circulation than ‘Magic’
The H3 SystemNiches That Have Been Proven:
Real EstateMedical EquipmentSearch Engine Optimization ServicesLegal servicesConsumer ElectronicsEntertainment magicHealth and Wellness
Two Options for Hooking Customers:
Sell an Inexpensive Report for 99 centse.g. “7 Insider Drum Playing SecretsYou Can Learn in 30 Minutes or Less”
Sell an Inexpensive Producte.g. Drum Sticks
OR
Reasons for Hooking Customers on eBay and then Hiding Them off eBay:
ALO
ALO
UCTION
ALO
UCTION
ISTING
ALO
UCTION
ISTING
PTIMIZATION
The Art of A.L.O.
(Auction Listing Optimization)
Definition: A.L.O. is anything you do within the eBay system that persuades visitors to take the action that you want them to take.
The Art of A.L.O.
(Auction Listing Optimization)The Website URL
is displayed prominently
on theproduct or report
gallery image.
Quality Drum Sticks from www.drumsecrets.com
The Art of A.L.O.
(Auction Listing Optimization)
Website URL is displayed throughout the video
**YourDomainName.com**
YourDomainName-dotcom
“Atkins Shake & FREE Weight Watchers / South Beach Diet Guide”
“Atkins Shake like Weight Watchers South Beach”
Lose Weight Fast – Discover Insider Secrets to the Ultimate Diet Plan
The Best Kept Secret?eBay Classified Ad Format
(A rather useful tip if you’re the sort of person that would preferNOT to spend $400,000 / month on Pay Per Click)
Spin-off Benefit 1 – Google Picks it up
Spin-off Benefit 2 –Back Links from a Quality PR
5 links withinsales letter
Can You Afford 33 cents a day to put your message in front of a potential audience of
72 million UNIQUE visitors each month?
Or, Can You Afford NOT to?
www.auctionresearchtool.com A Secret Weapon for eBay Success
Auction Research Tool Allows You To
Discover the optimum:
Start & End TimesDuration
Listing CategoryKeywords to Use
Extra Features to UseStarting Price
And much more
Do You Remember?
‘Help! My Business Sucks!’A New Reality TV Show
Send an e-mail to: [email protected]
1. Write a few paragraphs about yourself
2. Attach a recent photo (non airbrushed)
3. Tell us about your business successes and failures
We’re looking For:1. A female entrepreneur co-host (to make up for Perry and I)
2. Male or female guest experts
Pick Me!
Quick Tips