andrew hughes - gamification vs. game-based learning

Gamification vs. Game Based Learning

Andrew Hughes

Designing Digitally, Inc.

andrew.hughes@designingdigitally.com

Who am I?

Andrew Hughes

Professor/President

1-513-360-8042

twitter.com/andyhughes

andrew.hughes@designingdigitally.com

hughesaw@uc.edu

Designing Digitally, Inc.

www.designingdigitally.com

1-866-316-9126

Franklin, Ohio

Partial Federal Government Clients

Partial Corporate Clients

About Us

About Us

What are Games?

• They give you a problem to solve

– Build a City, Farm, Diner, Family, etc.

• They provide challenges to you

– Added challenges depending upon what you’ve

done

• They force you to learn skills to improve your

abilities

– Baseball player, football player, billiards player

Theme? IT Does NOT Matter!

Games Today!

Games Today!

Gamification

• Gamification is the use of game thinking and

game mechanics in a non-game context to

engage users and solve problems

Gamification is used

in applications and

processes to improve

user engagement

What is NOT Gamification?

What is NOT Gamification?

What is NOT Gamification?

What is Gamification?

Mechanics

• Points

• Levels

• Progress Bars

• Leader Boards

• Badges

• Feedback is constant

Measurement

• Player Reputation

• Performance

• Completion Time

• Time Invested

• Was Content Absorbed?

Behavior

• Game Loyalty

• Mastery (Novice – Expert)

• User Engagement

Rewards

• Recognition

• Status

• Access

• Virtual Goods

• Virtual Currency

• Performance Rewards

The OG of Virtual Currency

Gamification Example

Gamification Example

Gamification Example

Gamification Example

Gamification Example

Game Based Learning

• Is the use competitive exercises, either pitting

the students against each other or getting

them to challenge themselves in order to

motivate them to learn better.

• Motivation

• Learn while doing

• Playing WITHIN a game

Game Based Learning

• Games often have a fantasy element that

engages players in a learning activity through

a storyline. The learners learn in a cognitive

way.

• Use of Storylines

• Engagement

• User Centered Feedback

• Immediate Rewards

Game Based Learning

Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Devices Used For

Game Based Learning

• Motion Tracking

– Kinect

– Leap

• Immersive Experiences

– Oculus Rift

• Augmented Reality

– Google Glass

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Example of Game Based Learning

Best Practices - Gameful Design

• Gameful Design – The use of thinking about

the user experience in the game prior to

implementation or addition of game

elements.

• AKA Playful Design can change behaviors and

expectations of users

• http://www.whatisfailwhale.info/

Best Practices - Gameful Design

Best Practices - Gameful Design

Best Practices - Classification

Best Practices – Process?

• Play Games! Many genre’s and formats

• Learn Game Elements

• Think about the learning first then the game

• Use the Agile & ADDIE method with Gameful

Design and your gaming experience

• Cross reference content with Mechanics

• Determine objectives and measurements

• Create rewards systems using learning goals

Best Practices – Process?

• Emphasize a behavior change

• Make Fun a metric! Fun = Engagement

• Develop out detailed & compelling storylines

• Create multiple endings for outcomes

• Implement mechanics, rewards,

measurements within the design document

• Develop in sprints (Agile System)

• Play, test, revise, play, test, revise

• Repeat the last step 100x

What Now? – Post Development

• What are your metrics? How do you show ROI?

• How will you internally market this?

• What constitutes as a successful serious

game?

• How will you nurture this serious game?

• Don’t use Money, use Status! External rewards!

• If you build, you must play – be an adapter!

• Tie it into the annual performance evaluation

Any Questions?

Designing Digitally, Inc.

www.designingdigitally.com

1-866-316-9126

twitter.com/DDINC

info@designingdigitally.com

Andrew Hughes

Professor/President

1-513-360-8042

twitter.com/andyhughes

andrew.hughes@designingdigitally.com

hughesaw@uc.edu