andrea chiu how to use google analytics

HOW TO USE

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SETTING UP GOOGLE

ANALYTICS…

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REQUIRES 2 STEPS

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FIRST

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SET UP THE ANALYTICS

ACCOUNT

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SECOND

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TRACK THE WEBPAGE

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READY FOR THE FIRST

STEP?

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HERE GOES…

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IN YOUR BROWSER, TYPE THIS…

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YOU WILL SEE THIS…

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DON’T HAVE A GOOGLE

ACCOUNT YET?

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FOLLOW THESE STEPS TO

CREATE ONE!

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CLICK ‘CREATE AN ACCOUNT’

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YOU WILL SEE THIS PAGE…

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ENTER YOUR EMAIL ADDRESS

HERE

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THEN, TYPE YOUR DESIRED

PASSWORD

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RE-TYPE YOUR PASSWORD

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CHOOSE YOUR LOCATION

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TYPE YOUR BIRTHDAY

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THEN, TYPE THE IMAGE YOU SEE

HERE

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CHECK THAT YOU AGREE TO THE

TERMS OF SERVICE

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CLICK “CREATE MY ACCOUNT”

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IF YOU HAVE A GOOGLE

ACCOUNT ALREADY…

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JUST ENTER YOUR EMAIL…

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AND PASSWORD

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THEN CLICK “SIGN IN”

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THIS IS THE WELCOME PAGE

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CLICK ON “SIGN UP”

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YOU WILL SEE THIS…

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WHAT WOULD YOU LIKE TO

TRACK?

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A WEBSITE?

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OR AN APP?

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IF YOU CHOOSE WEBSITE…

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IT WILL TRACK HTML’S THAT

YOU CONTROL

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IF YOU CHOOSE TO TRACK

AN APP…

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YOU WILL BE ABLE TO

TRACK…

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INTERACTIONS WITHIN

ANDROID OR IOS APPS

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FOR THIS TUTORIAL…

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LET’S TRACK A WEBSITE

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CHOOSE “WEBSITE”

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LET’S START SETTING UP THE

WEB PROPERTIES

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TYPE THE NAME OF YOUR

WEBSITE

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TYPE THE WEBSITE URL

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CHOOSE YOUR INDUSTRY

CATEGORY

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THEN, ENTER YOUR COUNTRY

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NEXT IS TO SET UP YOUR

ACCOUNT

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TYPE YOUR ACCOUNT NAME

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CLICK ON “GET TRACKING ID”

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GOOGLE ANALYTICS TERMS

OF SERVICE WILL BE

SHOWN…

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IT LOOKS LIKE THIS

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CHOOSE YOUR COUNTRY

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AND CLICK “I ACCEPT”

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YOU NOW HAVE A TRACKING ID!

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YOU CAN ALSO TURN ON/OFF

THESE OPTIONS…

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THEN CLICK “SAVE”

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THIS IS YOUR TRACKING CODE…

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THE TRACKING CODE IS

WHAT YOU PASTE…

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IN EACH WEBPAGE THAT YOU

WANT TO TRACK

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GREAT!

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WE’RE DONE WITH THE 1ST

STEP!

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LET’S PROCEED WITH THE

2ND STEP…

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OPEN A NEW TAB IN YOUR

BROWSER

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FOR THIS TUTORIAL…

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I’LL USE A WEBPAGE IN

WEEBLY

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TYPE WWW.WEEBLY.COM IN

YOUR BROWSER

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HERE IS THE NAME OF THE

WEBSITE

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CLICK ON “EDIT”

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HERE’S HOW THE WEBPAGE

LOOKS…

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ON THE UPPER PORTION OF THE

SCREEN…

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IS THE WEBPAGE EDITOR

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LET’S NOW EMBED GOOGLE

ANALYTICS INTO THE PAGE

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CLICK ON “SETTINGS”

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THIS IS WHAT YOU’LL SEE…

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GO TO SEARCH ENGINE

OPTIMIZATION (SEO)…

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YOU WILL SEE THIS…

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NOW, GO BACK TO GOOGLE

ANALYTICS

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HIGHLIGHT THE TRACKING CODE

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RIGHT-CLICK AND CHOOSE

“COPY”

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GO BACK TO THE WEEBLY PAGE

AGAIN…

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PASTE THE TRACKING CODE…

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IN THE HEADER CODE BOX…

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FINALLY, CLICK “SAVE”!

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YOU CAN NOW TRACK

TRAFFIC INTO YOUR PAGE!

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DATA ANALYTICS IS

UPDATED EVERY 24-48

HOURS

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SO BE SURE TO CHECK

AFTER A DAY OR TWO

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LET’S TAKE A LOOK AT THE

PAGE WE CREATED…

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GO TO GOOGLE ANALYTICS

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CLICK ON “SIGN IN”

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ENTER YOUR EMAIL…

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AND PASSWORD

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THEN CLICK “SIGN IN”

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YOU WILL SEE THE ACCOUNTS

YOU CREATED

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CLICK ‘ALL WEBSITE DATA’

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YOU’LL SEE THE TRACKING OF

YOUR PAGE…

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THIS IS THE DATE RANGE OF THE

CAPTURED DATA…

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THE NUMBER OF VISITS PER

DAY…

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THE PROFILE OF YOUR VISITORS…

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AND THEIR DEMOGRAPHICS…

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FROM WHAT COUNTRY THEY

CAME FROM…

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THE OPERATING SYSTEM AND

SERVICE PROVIDER THEY USED…

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EVEN THE PROPERTIES OF THEIR

MOBILE DEVICE!

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YOU CAN ALSO DEFINE THE

METRIC TO BE USED

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OR SEE MONTHLY, WEEKLY, DAILY

OR EVEN HOURLY VISITORS!

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WE’RE DONE SETTING UP

GOOGLE ANALYTICS!

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OF COURSE, IT DOESN’T

STOP THERE!

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TO MAXIMIZE GOOGLE

ANALYTICS

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YOU MUST ACT ON THE DATA

COLLECTED

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EITHER IMPROVE

MARKETING INITIATIVES

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OR IMPROVE SEO

STRATEGIES!

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SO, OFF TO WORK NOW!

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TRACK YOUR WEBSITE!

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IMPLEMENT SEO TOOLS!

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INCREASE TRAFFIC!

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AND GENERATE MORE,

MORE SALES!