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An Overview of Google Analytics

CAHNRS COMMUNICATIONS An Overview of Google Analytics

Overview

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CAHNRS COMMUNICATIONS An Overview of Google Analytics

What is Google Analytics?

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CAHNRS COMMUNICATIONS An Overview of Google Analytics

What is Google Analytics?

CAHNRS COMMUNICATIONS An Overview of Google Analytics

What can it do?

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CAHNRS COMMUNICATIONS An Overview of Google Analytics

How do I set this up?

CAHNRS COMMUNICATIONS An Overview of Google Analytics

Accessing Google Analytics

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CAHNRS COMMUNICATIONS An Overview of Google Analytics

CAHNRS COMMUNICATIONS An Overview of Google Analytics

Reports

Image from The non-designer's design book by Robin Williams, page 12

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Key

1. Navigation Links

2. Accounts, Settings, & Diagnostics

3. Report Navigation

4. Report Header

5. Add Segments

6. Report Tabs

7. Graph View

CAHNRS COMMUNICATIONS An Overview of Google Analytics

Reports

Image from The non-designer's design book by Robin Williams, page 12

21

34

5

6

7

Key

1. Navigation Links

2. Accounts, Settings, & Diagnostics

3. Report Navigation

4. Report Header

5. Add Segments

6. Report Tabs

7. Graph View

CAHNRS COMMUNICATIONS An Overview of Google Analytics

1. Navigation Links

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CAHNRS COMMUNICATIONS An Overview of Google Analytics

2. Accounts, Settings, & Diagnostics

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CAHNRS COMMUNICATIONS An Overview of Google Analytics

3. Report NavigationThis is where you access all of your reports

● Dashboards: Dashboards let you monitor many metrics at once in the form of widgets.

● Shortcuts

● Intelligence Events

● Real-Time: Real-Time allows you to monitor activity as it happens on your site. The reports are updated continuously and each ‘hit’ is reported seconds after it occurs.

● Audience: The Audience reports provide insight into characteristics of your audience.

● Acquisition

● Behavior: The Behavior reports help you discover how users interact your website.

● Conversions

CAHNRS COMMUNICATIONS An Overview of Google Analytics

4. Report Header

Report Header ● Customize: Tailor a standard report

● Email: Share a report with people via email, even if they don’t have an Analytics account.

● Export: Export your report into an Excel spreadsheet, PDF, CSV, or Google Sheet.

● Add to Dashboard: Embed the current report directly in a dashboard.

● Shortcut: Creates a link to the current report in the Shortcuts tab.

● Data Selector: Set the date range for your report. It can also compare two date ranges.

CAHNRS COMMUNICATIONS An Overview of Google Analytics

5. Add Segments

A segment is a subset of your Analytics data. Adding one or more segments to a report can help you compare and contrast your data in meaningful ways.

● Edit, copy or remove an existing segment by clicking it.

● Click + Add segment to further segment your data.

CAHNRS COMMUNICATIONS An Overview of Google Analytics

6. Report Tabs

This is where your report data begins. Analytics reports display your data in one or more tabs, giving you multiple views of that data in a single place.

CAHNRS COMMUNICATIONS An Overview of Google Analytics

7. Graph & Data Table Views

CAHNRS COMMUNICATIONS An Overview of Google Analytics

Definitions

CAHNRS COMMUNICATIONS An Overview of Google Analytics

Definitions

CAHNRS COMMUNICATIONS An Overview of Google Analytics

http://analytics.google.com/

Live Demo

CAHNRS COMMUNICATIONS An Overview of Google Analytics

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Final Thoughts

CAHNRS COMMUNICATIONS

Questions?

Decluttering Your Website

WSU CAHNRS ResourcesWeb Analytics Sign Up Page

http://cahnrs.wsu.edu/communications/web-services/web/analytics/

Google ResourcesAccess Google Analytics

http://www.google.com/analytics/

Google Analytics Help Center https://support.google.com/analytics/?hl=en#topic=3544906

Official Google Analytics Youtube Channel https://www.youtube.com/user/googleanalytics

Analytics Academy https://analyticsacademy.withgoogle.com/explorer