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Post on 25-May-2015
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“Design a striking cover design that is well executed, has an imaginative concept, an original interpretation of the brief, a strong use of typography and clearly places
the book in it’s market”
“Design a striking cover design that is well executed, has an imaginative concept, an original interpretation
of the brief, a strong use of typography and clearly places the book in it’s market”
• 1 of 2 books • “Visual Communication” • A2 poster adaption • Branding Guideline • Penguin brief restrictions
What do the covers tell me?
• Specific clothing shown • Dark, grey-tone colours • No faces are seen • Basic typography, lower-case
lettering for the book title.
What do the covers tell me?
• Dressed in a specific clothing style
• Images of teen boys - their stances, facial expressions
• Graffitied, brick wall • Title - black on white, font
choice, surrounding.
British American
Initial Brainstorm
The Outsiders50’s/60’s
Cars
Drive In
Tobacco
Arresting
Police
Rivalry
“skin fighting”
Street corners
“switchblade”
Appearance
Law
Division
Family
Broken families
Teens
Stereotypes“souped up”
Significant Events in the Book
Significant EventsPonyboy has his head dunked in water fountain
Johnny kills Bob (a soc)
Johnny & Ponyboy on the run
Ponyboy dyes his hair
Jumping off a train
the “rumble”
Church fireEscaping the fire, helping
the kids
Johnny dying
Ponyboy pulling a knife out at school
Greasers Socs
East side
“Souped Up”
Poor
Leather Jackets
Looked down on
Streetwise
Carry knives
West side
Mustangs
Rich
Smart shirts
Respected
Less so
Wreck houses
A rivalry/comparison theme
A rivalry/comparison theme
Fence suggesting ‘division’
See the big city behind. What a greaser can’t have/wants
Penning the two against each other.
Who’s better than who?
Different/clashing territories?
From the book - “You can see it from the East Side too”. The idea that the sun sets on both sides of the city.
• Cast a shadow over the divide • Silhouettes
A rivalry/comparison theme
The knife connotes: • Violence • Death • Murder • Hurt • A divide • It’s the cause of the
problem
Blood instead of waterSuggests a
significance to the fountain and a
relation to blood
Turning the knife into a logo !
A stamp, a scribble
Official
Childlike - suggests age of characters? Over something?
Title of the book scribbled over a
newspaper
An extract of a newspaper that’s been ripped out
Screwed up newspaper article
in the concrete
Retro design style
• Muted colours • Shapes and illustrations - vectors • Very strong font choices • Significant imagery
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