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American Chemical Society
National Chemistry Week Best Practices Webinar
Local Sections Activities Committee (LSAC) Committee on Community Activities (CCA)
May 29, 2009
1:30 – 2:30 p.m. EST
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National Chemistry Week:Available Resources
Tracy HalmiErie Section Community Outreach Coordinator
– 10th year as NCW Coordinator– 2nd year as CCED Coordinator– Current NCW Chair, CCA
Contact Information:– tracy@psu.edu
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National Chemistry WeekFourth Week in October
2004: Health and Wellness
2005: The Joy of Toys
2006: Your Home - It’s All Built on Chemistry
2007: The Many Faces of Chemistry (20th Anniversary Celebration)
2008: Having a Ball with Chemistry -The Chemistry of Sports
2010: Behind the Scenes with Chemistry
Chemistry - It’s Elemental!October 18 – 24, 2009
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Chemistry - It’s Elemental!October 18 – 24, 2009
Community Event:
Collect recyclable elements (tin cans, aluminum cans, etc.) of food and donate to a local food bank.
K-12 Contest:
National poster contest focused on a fun, motivational, and inspiring representation of an element or elements in the periodic table. Participate through your ACS Local NCW Coordinator.
Student Affiliates Contest:
Chemvention Contest for undergraduate Student Affiliates chapters of ACS - contest to design a hands-on activity for elementary school children using the NCW 2010 theme.
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Tools for Event Coordinators: Resources for NCW
• What resources are available to help your local section plan NCW 2009 outreach events?
– Safety information
– Celebrating Chemistry
– Activity lists
– Get the microphone
– Web resources
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OCA Staffwww.acs.org/ncw
Stacy Jones Senior Membership Associate, Office of Community Activities
S_Jones2@acs.org
Clinton Harris
Manager, Office of Community Activities
C_harris2@acs.org
LaTrease GarrisonAssistant Director, Department of Local Section and Community Activities
L_Garrison@acs.org
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NCW General Best Practices Pittsburgh Section ACS
• V. Michael Mautino, Pittsburgh Section Community Outreach Coordinator
– 11th year as NCW Coordinator– 7th year as Chemists Celebrate
Earth Day Coordinator– Past Chair, Committee on
Community Activities
• Contact Information:
michael.mautino@bayerbms.com
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NCW General Best Practices Pittsburgh Section ACS
• Developing effective partnerships
• Community Outreach Manual
• Recruiting volunteers
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NCW General Best Practices Pittsburgh Section ACS
• Partnerships
– Financial Partners
– Corporate Partners
– Community Partners
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NCW General Best Practices Pittsburgh Section ACS
• Community Outreach Manual – “Guaranteed to Succeed”
– Available on the web
– A “how to” guide
– Reference materials
– Templates
– Basic tips and best practices
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NCW General Best Practices Pittsburgh Section ACS
• Recruiting volunteers
– Reaching outside the ACS
– Avoid the “volunteer for life” syndrome
– Celebrate the accomplishments
NCW General Best Practices Join the ACS Network
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https://communities.acs.org/groups/national-chemistry-week
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Increase your Resources by Partnering with Other Organizations
• NCW Activities in Baton Rouge• Partnering with Other Organizations
– Finding a venue– Finding volunteers
• ACS sub-groups• Colleges/Universities, Research Institutes• Other Scientific Societies• Local Industries
• Anne Taylor– 2009 NCW Theme Team Chair for CCA– akt1208@bellsouth.net
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NCW Activities in Baton Rouge
• Hands on Science Event: Super Science Saturday
• Community event: canned food drive
• ChemFriends, an event sponsored by an industry group
• NCW poster contest (middle schools)
• Demos for schools – college students and other chemists
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Partnering to Find a Venue for your Event
• College/University
• Museums and Libraries
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Partnering with volunteer groups
• ACS Sub-groups:
– Younger Chemists Committee (www.acs.org/ycc)
– Silver Circle, the senior chemists group (www.acs.org/silvercircle)
– Women Chemists Committee (www.membership.acs.org/w/wcc)
• Colleges/Universities and Research Institutes:
– Student groups (SMACS (www.acs.org/saprogram), food science, physics, etc.)
– Research institutes
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Partnering with volunteer groups
• Other Scientific Societies:
– Alpha Chi Sigma (www.alphachisigma.org)
– AICHE (www.aiche.org)
– AISES (www.aises.org)
– Iota Sigma Pi, National Honor Society for Women in Chemistry (www.iotasigmapi.info)
– NOBCCHE (www.nobcche.org)
• Local Industries
– Volunteers
– $$
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Northeastern Local Section Plans for Celebrating NCW 2009
• Volunteer Prep Event• High School Science Series• Event Funding
• Christine Jaworek-Lopes– 2009 NCW Theme Team Member– NESACS NCW Coordinator– jaworek@emmanuel.edu
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NESACS Additions to the 2008 program
• Volunteer prep event
• Puzzle contests
– Example Clue:
– Sport that Cassius Clay won the Gold Medal for in 1960
A H L L E S
H D E N T O M S P Y M T
P A E Q E E
P I O I D C M D I L K D
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C C U S I
K L O S I
E R A T E
Y G H L G
S A O L N M U C G E R T
P H E O N L A D E T A I
K U G A R I S A M O S N
S O F O S X I O N N G D
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1 2 3 4 5 6
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Plans for Celebrating NCW 2009
High School Science Series
• NESACS partners with Museum of Science (MoS) – Boston in 2007, 2008, 2009
• Program growth:
– 225 students in 2007
– 583 students in 2008
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Plans for Celebrating NCW 2009
Event Funding
• Local Section Innovative Program Grant
– Grants & Awards ACS Community Recognition
• Local Industry Support
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Publicizing Your NCW Events:How to draw a crowd and generate headlines
• Nancy Blount, Assistant Director, Society Communications, ACS Office of Public Affairs– Member public relations programs– Public relations support for Society
programs and policies– ACS Brand implementation and
Chemistry Ambassadors roll-out– National Historic Chemical Landmarks
Program
• Contact Information:n_blount@acs.org
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Publicizing Your NCW Events
• Making your event newsworthy
– PR Guidebook (www.acs.org/getinvolved)
• Getting the media’s attention
• Don’t leave a good story to chance—Make it happen
• Other ways to draw a crowd
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Publicizing Your NCW EventsMaking your event newsworthy
• Think ahead—is your event worthy of news coverage?– Will the public be interested?
Kids? Adults?
– What ‘visuals’ can you promise to a reporter? What photo opportunities?
– Will the event be open to the public? Free or fee?
– Is it accessible to the news media?
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Publicizing Your NCW EventsGetting the media’s attention
• Contact the news media for both pre- and post-event news coverage
– Templates at:
– Know your 5 W’s
– Have a PR Chair? Engage them!
– Have a PR office at your institution? They may be willing to help!
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Publicizing Your NCW EventsMaking it happen
• Don’t leave a good story to chance—Make it happen!
– Designate an articulate, passionate spokesperson in advance
– Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation
– Facilitate access to good photos, interviews, reporter involvement
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Publicizing Your NCW EventsOther ways to reach out and draw a crowd
• Reaching Out
– Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, over venues in the community
– Twitter? Blog? Before/during/after
– Think about the audience you’re after—how and where do they get their information?
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