american chemical society national chemistry week best practices webinar local sections activities...

American Chemical Society

National Chemistry Week Best Practices Webinar

Local Sections Activities Committee (LSAC) Committee on Community Activities (CCA)

May 29, 2009

1:30 – 2:30 p.m. EST

2 American Chemical Society

Welcome!

• Wayne Jones

-LSCA Chair

• Ingrid Montes

-CCA Chair


National Chemistry Week:Available Resources

Tracy HalmiErie Section Community Outreach Coordinator

– 10th year as NCW Coordinator– 2nd year as CCED Coordinator– Current NCW Chair, CCA

Contact Information:– [email protected]

American Chemical Society 4

National Chemistry WeekFourth Week in October

2004: Health and Wellness

2005: The Joy of Toys

2006: Your Home - It’s All Built on Chemistry

2007: The Many Faces of Chemistry (20th Anniversary Celebration)

2008: Having a Ball with Chemistry -The Chemistry of Sports

2010: Behind the Scenes with Chemistry

Chemistry - It’s Elemental!October 18 – 24, 2009


Chemistry - It’s Elemental!October 18 – 24, 2009

Community Event:

Collect recyclable elements (tin cans, aluminum cans, etc.) of food and donate to a local food bank.

K-12 Contest:

National poster contest focused on a fun, motivational, and inspiring representation of an element or elements in the periodic table. Participate through your ACS Local NCW Coordinator.

Student Affiliates Contest:

Chemvention Contest for undergraduate Student Affiliates chapters of ACS - contest to design a hands-on activity for elementary school children using the NCW 2010 theme.


Tools for Event Coordinators: Resources for NCW

• What resources are available to help your local section plan NCW 2009 outreach events?

– Safety information

– Celebrating Chemistry

– Activity lists

– Get the microphone

– Web resources

Safety Firstwww.acs.org/education


Insurancewww.acs.org/ncw


Celebrating Chemistry

Activitieswww.acs.org/education

NCW Webpagewww.acs.org/ncw


OCA Staffwww.acs.org/ncw

Stacy Jones Senior Membership Associate, Office of Community Activities

[email protected]

Clinton Harris

Manager, Office of Community Activities

[email protected]

LaTrease GarrisonAssistant Director, Department of Local Section and Community Activities

[email protected]


NCW General Best Practices Pittsburgh Section ACS

• V. Michael Mautino, Pittsburgh Section Community Outreach Coordinator

– 11th year as NCW Coordinator– 7th year as Chemists Celebrate

Earth Day Coordinator– Past Chair, Committee on

Community Activities

• Contact Information:

[email protected]



• Developing effective partnerships

• Community Outreach Manual

• Recruiting volunteers



• Partnerships

– Financial Partners

– Corporate Partners

– Community Partners



• Community Outreach Manual – “Guaranteed to Succeed”

– Available on the web

– A “how to” guide

– Reference materials

– Templates

– Basic tips and best practices



• Recruiting volunteers

– Reaching outside the ACS

– Avoid the “volunteer for life” syndrome

– Celebrate the accomplishments

NCW General Best Practices Join the ACS Network


https://communities.acs.org/groups/national-chemistry-week


Increase your Resources by Partnering with Other Organizations

• NCW Activities in Baton Rouge• Partnering with Other Organizations

– Finding a venue– Finding volunteers

• ACS sub-groups• Colleges/Universities, Research Institutes• Other Scientific Societies• Local Industries

• Anne Taylor– 2009 NCW Theme Team Chair for CCA– [email protected]


NCW Activities in Baton Rouge

• Hands on Science Event: Super Science Saturday

• Community event: canned food drive

• ChemFriends, an event sponsored by an industry group

• NCW poster contest (middle schools)

• Demos for schools – college students and other chemists

21American Chemical Society

American Chemical Society 22American Chemical Society 22

Partnering to Find a Venue for your Event

• College/University

• Museums and Libraries


Partnering with volunteer groups

• ACS Sub-groups:

– Younger Chemists Committee (www.acs.org/ycc)

– Silver Circle, the senior chemists group (www.acs.org/silvercircle)

– Women Chemists Committee (www.membership.acs.org/w/wcc)

• Colleges/Universities and Research Institutes:

– Student groups (SMACS (www.acs.org/saprogram), food science, physics, etc.)

– Research institutes


Partnering with volunteer groups

• Other Scientific Societies:

– Alpha Chi Sigma (www.alphachisigma.org)

– AICHE (www.aiche.org)

– AISES (www.aises.org)

– Iota Sigma Pi, National Honor Society for Women in Chemistry (www.iotasigmapi.info)

– NOBCCHE (www.nobcche.org)

• Local Industries

– Volunteers

– $$

http://www.alphachisigma.org/

http://www.aiche.org/

http://www.aises.org/

http://www.iotasigmapi.info/

http://www.nobcche.org/

Industrial partners:BASF demo of polyurethane



Northeastern Local Section Plans for Celebrating NCW 2009

• Volunteer Prep Event• High School Science Series• Event Funding

• Christine Jaworek-Lopes– 2009 NCW Theme Team Member– NESACS NCW Coordinator– [email protected]


NESACS Additions to the 2008 program

• Volunteer prep event

• Puzzle contests

– Example Clue:

– Sport that Cassius Clay won the Gold Medal for in 1960

A H L L E S

H D E N T O M S P Y M T

P A E Q E E

P I O I D C M D I L K D

S

C

X

B

C C U S I

K L O S I

E R A T E

Y G H L G

S A O L N M U C G E R T

P H E O N L A D E T A I

K U G A R I S A M O S N

S O F O S X I O N N G D

1

2

3

4

5

6

1 2 3 4 5 6


Plans for Celebrating NCW 2009

High School Science Series

• NESACS partners with Museum of Science (MoS) – Boston in 2007, 2008, 2009

• Program growth:

– 225 students in 2007

– 583 students in 2008


Plans for Celebrating NCW 2009

Event Funding

• Local Section Innovative Program Grant

– Grants & Awards ACS Community Recognition

• Local Industry Support


Publicizing Your NCW Events:How to draw a crowd and generate headlines

• Nancy Blount, Assistant Director, Society Communications, ACS Office of Public Affairs– Member public relations programs– Public relations support for Society

programs and policies– ACS Brand implementation and

Chemistry Ambassadors roll-out– National Historic Chemical Landmarks

Program

• Contact Information:[email protected]


Publicizing Your NCW Events

• Making your event newsworthy

– PR Guidebook (www.acs.org/getinvolved)

• Getting the media’s attention

• Don’t leave a good story to chance—Make it happen

• Other ways to draw a crowd


Publicizing Your NCW EventsMaking your event newsworthy

• Think ahead—is your event worthy of news coverage?– Will the public be interested?

Kids? Adults?

– What ‘visuals’ can you promise to a reporter? What photo opportunities?

– Will the event be open to the public? Free or fee?

– Is it accessible to the news media?


Publicizing Your NCW EventsGetting the media’s attention

• Contact the news media for both pre- and post-event news coverage

– Templates at:

– Know your 5 W’s

– Have a PR Chair? Engage them!

– Have a PR office at your institution? They may be willing to help!


Publicizing Your NCW EventsMaking it happen

• Don’t leave a good story to chance—Make it happen!

– Designate an articulate, passionate spokesperson in advance

– Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation

– Facilitate access to good photos, interviews, reporter involvement

Publicizing Your NCW EventsBaton Rouge Local Section


Publicizing Your NCW EventsOther ways to reach out and draw a crowd

• Reaching Out

– Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, over venues in the community

– Facebook

– Twitter? Blog? Before/during/after

– Think about the audience you’re after—how and where do they get their information?


Generating your own headlines

• After all that, no press?

– Provide pictures you took to the media, with descriptive captions and your message. Be timely!

– Show excitement, action, people enjoying chemistry!

american chemical society national chemistry week best practices webinar local sections activities...

Documents

chemistry chemistry

celebrating chemistry

est slide

acs local ncw coordinator

community activities

faces of chemistry

chemistry of sports

office of community