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2020COLOR GUIDE
All rig
hts rese
rved
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COLOR BRANDS:• COLOR GELS High Saturation Permanent Liquid Color
• Chromatics Prismatic Permanent Color ODS*
• Chromatics Beyond Cover Age-Defying Permanent Color ODS*
• Chromatics Ultra Rich Dramatic Depth Monochromatic Permanent Color ODS*
• HDResolution Low Lift Alkaline Color
• Shades EQ Gloss Equalizing Conditioning Color
• Color Camo 5 Minute Custom Gray Camouflage Color For Men
• City Beats Vibrant Acidic Conditioning Color Cream
• pH-Bonder Bond Protecting Additive
• Blonde Idol High Lift Conditioning Cream
• Lighteners
Chloe Nørgaardfor Redken 5th Avenue
*Oil Delivery System
CARE FOR EVEN THE MOST SENSITIZED AREAS OF THE HAIR
We apply color in zones based on the condition of the hair.
TRUST THAT HAIR IS PROTECTED WITH EVERY SERVICE
We always use pH-Bonder to help protect bond integrity.
MAGIC HAPPENS WHEN YOU BRING OUT THE ARTIST IN YOU
We create the best shade palettes for the best colorists.
HERO
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REDKEN HAIRCOLOR
AT A GLANCEFLASHLIFT EXPRESS BLONDE BLONDE IDOL
SHADES EQ GLOSS COLOR CAMO CITY BEATS
HEAT-ACTIVATED LIGHTENING CREAM
BASE BREAKERSEQUALIZING CONDITIONING COLOR
5 MINUTE CUSTOM GRAY CAMOUFLAGE FOR MEN
VIBRANT CONDITIONING COLOR CREAM
Alkaline Cream Color Alkaline Liquid Color Acidic Liquid Color Alkaline Liquid Color Acidic Gel-Cream
Color
Up to 6 levelsof lift 1 level Deposit only Deposit only
100% oxidative Oxidative & direct 100% oxidative 100% direct
20 10 20 5–10 20–30
• Heat activated lightening cream
• To be used exclusively with the Heatcure professional tool
• Lighten up to 15 meches in 20 minutes
• Ideal solution when the contrast between the natural color and highlights presents a challenge
• Lets you “break the base” and bump up the natural level slightly
• Use Cool to control warmth and Clear when warmth is desired or not a concern
• Up to 1 level of lift in 10 minutes
• Zero ammonia
• Most versatile haircolor
• Healthy results with up to 100% more shine*
• Incredible conditioning
• Gel-like viscosity adheres to gray hair
• Quinoa oil and protein enriched formula helps strengthen the hair and add healthy shine
• Gray is camouflaged, naturally blended and gradually fades without unnatural gold or red tones
• Vibrant, stay-true hues plus Clear. No mess, no bleed
• Acidic formula conditions and seals the cuticle
• True to tone for up to 12 shampoos
• No developer required
NEW NEW COLOR GELSCOLOR GELS
CHROMATICS & REMIXED
CHROMATICSBEYOND COVER
CHROMATICSULTRA RICH HDRESOLUTION BLONDE IDOL
HIGH SATURATION LIQUID PERMANENT COLOR
PRISMATIC PERMANENT COLOR
AGE-DEFYING PERMANENT COLOR
DRAMATIC DEPTH. MONOCHROMATIC PERMANENT COLOR.
LOW LIFT ALKALINE COLOR
HIGH LIFT CONDITIONING CREAM
CA
TEG
OR
Y
FOR
M
Alkaline Liquid Color Alkaline Oil Color Alkaline Oil Color Alkaline Oil Color Alkaline Cream
ColorAlkaline Cream
Color
LEV
ELS
OF
LIFT
Up to 4 Levels of lift Up to 3 levels & deposit
Coverage on white hair
Up to 3 levels & deposit
Up to 1 level& deposit
Up to 5 levels& deposit
DY
E
SYST
EM
100% oxidative
MIN
UTE
S
20-35 35 35 35 20 45
CH
AR
AC
TER
ISTI
CS
• High saturation permanent liquid laquer
• Alkaline gel color
• Up to 100% gray coverage
• Low ammonia formula with liquid shine
• 2X fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
• Lasting vibrancy
• Oil Delivery System (ODS)
• 2X fortified,* 2X smoother hair**
• Zero ammonia, zero odor
• 100% gray coverage
• Pre-blended shades for hair with 75% resilient grays
• Multi-dimensional, 4D color results
• Radiant reflection
• Oil Delivery System (ODS)
• 2X fortified*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Monochromatic color with shiny, uniform results
• Oil Delivery System (ODS)
• Exceptional saturation and reflectivity
• Enchanced condition and shine
• Covers up to 70% gray
• Fast, easy mixing in a 1:1 ratio of color to HD Developing Lotion
• Conditioning cream haircolor
• Up to 5 levels of lift in 1 step
• 12 shades for on/off scalp
HAIRCOLOR: AT A GLANCE | 65 | HAIRCOLOR: AT A GLANCE
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WORKING WITH UNDERTONES Undertones are the unrefined warm tones exposed during the lifting process. Always consider the exposed undertones visible at the target level. To counteract undertones, use the Color Wheel to select a shade level with tonal value opposite to the undertone exposed at the target level. Remember, opposites neutralize. To enhance undertones, select a shade with a tonal value similar to the undertone exposed at the target level.
BACKGROUND COLOR AND TONE Background is the portion of the color base that helps produce balanced, natural-looking results and gives the shade its foundation. Tone is the portion of the base that gives a shade its unique character.
FORMULATION GUIDELINES1. Determine your client’s natural haircolor level. Remember to consider percentage of gray, hair texture, condition and hair density.
2. Determine the target color (final level and tone) desired by your client.
3. Determine the undertone found at the target level (refer to Level System). This step does not apply to Shades EQ Gloss and Shades EQ Cream.4. Select the shade to enhance, balance or counteract undertones and achieve the target color.
COLOR WHEEL Every tone and color relationship is defined within the Color Wheel. Colors that are opposite of one another counteract warmth and result in neutralization.
LEVEL SYSTEMS The Traditional Level System offers more increments of color at darker levels.
The American Level System offers more increments of lighter brown shades between levels 2 and 6, allowing for more color formulation at levels 3, 4 and 5.
Keep in mind that no level system is universal. The principles, however, are universal.
YELLOW
GREEN ORANGE
BLUE RED
VIOLET
TECHNICAL INFORMATION PRE-SERVICE BEST PRACTICESBEFORE YOU BEGIN ANY CHEMICAL SERVICE...• Precisely follow package instructions for haircolor, lightener and texture products
• Wear suitable gloves for all applications
• Perform necessary allergy tests as outlined in the directions
• Utilize protective smocks or capes for you and your clients during the service
SKIN ALLERGY TESTPERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT, AS ALLERGIES CAN DEVELOP SUDDENLY, EVEN THOUGH YOUR CLIENT HAS PREVIOUSLY USED A HAIRCOLOR FROM THIS BRAND OR ANOTHER.If your client has a tattoo, the risk of an allergic reaction may be increased.
SKIN ALLERGY TEST INSTRUCTIONS • Remove earings. Behind the ear and using a cotton bud apply a little of the unmixed colorant product
sufficient to cover an area of 2 cm. Re-apply allowing to dry between applications. Carefully reseal the colorant container
• Leave for 48 hours without washing, covering or touching. If during this period you or your client notice any abnormal reactions, such as itching, redness or swelling in or around the test area DO NOT APPLY THE PRODUCT.
TRADITIONAL LEVEL SYSTEM (CHROMATICS, COLOR GELS, & SHADES EQ)
10
9
8
7
6
5
4
3
2
1
UNDERTONE CORRECTIVE
Ultra Pale Blonde
Very Light Blonde
Light Blonde
Medium Blonde
Dark Blonde
Light Brown
Medium Brown
Dark Brown
Darkest Brown
Black
Pale Yellow
Yellow
Yellow/Orange
Orange
Red/Orange
Red
Red/Violet
Blue/Violet
Violet
Blue
Violet
Violet
Blue/Violet
Blue
Blue/Green
Green
Yellow/Green
DESCRIPTIONLEVEL
STRAND TEST Haircolor may be readily accepted by porous hair that has been chemically treated or damaged from environmental exposure or heat styling. Always conduct a preliminary strand test to determine how the hair will accept color. Apply the formula to a small section of hair and process according to instructions; adjust the formula accordingly.
HAIRCOLOR: TECHNICAL | 87 | HAIRCOLOR: TECHNICAL
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Alkaline color should only touch Zone 1. Use any alkaline color formula on Zone 1 and refresh with acidic color (Shades EQ) on Zones 2–3.
Each Zone accepts color differently based on the condition of the hair
The combination of alkaline and acidic color maximizes color results and minimizes stress on hair
We care for the integrity of even the most sensitized parts of the hair
WE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE:
SHOW OFF YOUR PROFESSIONAL SKILLS.
CREATE pHENOMENAL HAIRCOLOR.APPLY IN ZONES. MAXIMIZE COLOR RESULTS. MINIMIZE STRESS ON HAIR.Redken uses the term “Zones” to refer to different areas of the hair strand. Understanding Zones will help you achieve pHenomenal, even color results every time!
ZONE 1: Regrowth or root area, approximately the first ½ inch of hair
ZONE 2: Mid-shaft area, begins where Zone 1 ends
ZONE 3: Overly porous hair that extends past the shoulders (not all hair has a Zone 3)
HAIRCOLOR: TECHNICAL | 10
COLOR GELSALKALINE LIQUID COLOR
HDRESOLUTIONLOW LIFT ALKALINE COLOR
CHROMATICSALKALINE OIL COLOR
Zone 3
Zone 2
Zone 1
ZONE 1: ALKALINE COLOR
ZONE 2 & 3: ACIDIC COLOR
UP TO 1 LEVEL: HIGH REFLECTIVITY
UP TO 3 LEVELS: OIL CAREUP TO 4 LEVELS: LI
QUID
SATU
RATIO
N
SHADES EQ
ZO
NES 2 & 3: ACIDIC COLOR
pH-BONDER
pH-BONDER
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RETOUCH Apply selected formula to Zone 1.
REFRESH ZONES 2 AND 3
GLAZE OR CORRECT1. Apply Shades EQ Gloss, Cream to Zone 1 taking ½ inch partings.
2. Apply and fully saturate Zone 2, taking ¼ inch partings.
3. Process as directed (refer to Mixing and Processing charts).
4. Rinse, shampoo and condition with Extreme or Color Extend Magnetics.
GLAZE RETOUCH Follow GLAZE Steps 1 and 2. Bring through mid-shaft and ends for up to 20 minutes as needed.
ADVANCED BLENDING OR COVERING GRAY Refer to each brand for specific guidelines.
OFF-SCALP APPLICATIONWEAVE OR HIGHLIGHTS After wrapping the last foil, process as directed (refer to Mixing and Processing charts) using Redken pH-Bonder steps #1 and #2 as directed. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme or Color Extend Magnetics.
LOWLIGHTS Isolate strands in a foil or paint freehand. Strand test for proper deposit. Formulas should be slightly lighter than natural level and include some warmth.
RECOMMENDED SHADES EQ REFRESH FOR ALL PERMANENT HAIRCOLOR While using permanent haircolor on the regrowth (Zone 1), apply Shades EQ Cream or Gloss to Zone 2 and process at room temperature for up to 20 minutes. If Zone 3 is present, dilute formula with Shades EQ Clear, and strand test for proper deposit.
TRADITIONAL VIRGIN APPLICATION
ON-SCALP APPLICATION1. Start with dry hair. Divide into 4 sections.
2. Use a bowl and brush or bottle. Apply color taking ¼ inch partings for even saturation.
3. Process as directed (refer to Mixing and Processing charts).
4. Rinse, shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme or Color Extend Magnetics.
VIRGIN HAIR According to the Principles of Haircolor, color lifts lighter and brighter in Zone 1. To compensate, two alternatives are possible when applying color to virgin hair:
Consists of adjusting the formula with a higher volume developer in Zone 2, starting the application in Zone 2 and finishing with Zone 1.
1. Apply selected formula to Zone 2 (the mid-shaft).
2. Immediately apply to Zone 1 (the scalp area) the formula with the lower developer. Begin processing time after the Zone 1 application is complete.
3. Process at room temperature for 35 minutes.
4. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme or Color Extend Magnetics.
MODERN VIRGIN APPLICATION
Consists of using a lighter and warmer formula in Zone 2, applying color to Zone 1 first, and then to Zone 2.
1. Apply selected formula to Zone 1 (the scalp area).
2. Immediately apply to Zone 2 (the mid-shaft) the slightly lighter and warmer formula.
3. Begin processing time after the Zone 2 application is complete.
BEST PRACTICES1. Pre-treat the hair with Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry hair.
2. Apply color generously using fine ¼ inch diagonal partings.
3. Use the opposite diagonal to crosscheck and ensure proper application.
4. Use a timer for accurate timing. Do not over- or under-process.
When lifting or lightening natural hair, the scalp area will always be warmer/brighter; and the mid-shaft and ends will appear darker and drabber. To ensure even color from scalp to ends, create formulas with the appropriate family shades.
4. Process at room temperature for 35 minutes.
5. Rinse and shampoo with Hair Cleansing Cream, Extreme or Color Extend Magnetics. Condition with Extreme or Color Extend Magnetics.
HAIRCOLOR: TECHNICAL | 1211 | HAIRCOLOR: TECHNICAL
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NEW COLOR GELS LACQUERS
CONDITION Alkaline color respects hair integrity for glossy,
shiny, healthy hair.
COLOR Up to 4 levels of lift & 47+ fade-resistant, long-lasting shades.
COVERAGE Advanced technology with up to 100% gray coverage.
LOW AMMONIA. LOCKED-IN SATURATION. LIQUID SHINE.• Long-lasting results with anti-fade technology.
• Up to 4 levels of lift
• Over 47 shades and 23 perfect matches with Shades EQ
• New-generation gel formula for high-precision application from a bottle or a bowl.
HIGH SATURATION PERMANENT LIQUID COLOR
COLOR GELS | 14
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OTHER COLOR GELS PRODUCTSColor Gels Clear is the non-pigmented version of Color Gels that lets you create a variety of creative, corrective and customizable effects.
Pro Oxide Developer (10, 20, 30 and volume) is the developer for Color Gels. Depending on hair texture and density, you may see from 1–4 levels of lift depending on the developer
selected and how it is used.
MIXING & PROCESSINGMIXING RATIO
(COLOR: DEVELOPER)
PRO-OXIDE CREAM
DEVELOPER
LEVELS OF LIFT
USAGE MINUTES OFF- SCALP/HEAT
OPTION
Mix 1:110 volume Up to 1 Minimal lift 20
Do not use heat.
20 volume Up to 2Standard lift/gray coverage
30
30 volume Up to 3 Additional lift 40
40 volume 3+ Maximum lift 45
15 | HAIRCOLOR: COLOR GELS
GUIDELINES FOR COVERING GRAY FOR COLOR GELS
UNDERSTANDING THE LABEL0 NATURAL 1 BLUE/ASH2 VIOLET/IRIDESCENT3 GOLD4 COPPER5 RED VIOLET/MAHOGANY6 RED7 GREEN8 MOCHA9 PEARL
0-50% GRAY: use Target Shade
50-100% GRAY: Use half desired shade and half base i.e. N/NW in Chromatics and nn/g in Ultra Rich
HAIRCOLOR: COLOR GELS | 16
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COOL NATURAL WARM NATURAL FASHION
TONE YELLOW/GREEN BLUE CORRECTIVE TONE BLUE/VIOLET BLUE/VIOLET GOLD/BEIGE NATURAL LEVEL GOLD YELLOW/ORANGE ORANGE RED/VIOLET RED/ORANGE RED/RED RED/VIOLET
LEVEL OF DEPOSIT
GREEN NATURAL ASH BLUE NATURAL ASH NATURAL NATURAL* NATURAL* GOLD BEIGE NATURAL WARM* NATURAL GOLD WARM GOLD* COPPER BROWN* RUBY BROWN* RED/ORANGE RED/RED RED/VIOLET
BLACK TO GRAY BACKGROUND COLOR BROWN TO TAN BACKGROUND COLOR NO BACKGROUND COLOR
10ULTRA PALE
BLONDE 10NA 10.01Snow Queen
10N 10.0Crème Latté
10NW 10.03Macadamia Nut
9VERY LIGHT
BLONDE 9NA 9.01Mist
9N 9.0Café au Lait
9GB 9.31Butter Cream
9NW 9.03Cream Soda
8LIGHT
BLONDE 8GN 8.07Ivy
8AB 8.1Stardust
8NA 8.01Volcanic
8NN 8.00Crème Brulee
8N 8.0Mojave
8NW 8.03Safari
8NG 8.3Sunflower
8WG 8.33Golden Apricot
7MEDIUM BLONDE 7AB 7.1
Moonstone7NA 7.01Pewter
7NN 7.00Cocoa Powder
7N 7.0Mirage
7GB 7.31Butterscotch
7NW 7.03Milk Tea
7NG 7.3Saffron
7RO 7.64Marigold
7RR 7.66Flame
6DARK
BLONDE 6GN 6.07Moss
6NA 6.01Granite
6NN 6.00Chocolate Mousse
6N 6.0Moroccan Sand
6NW 6.03Brandy
6NG 6.3St. Tropez
6WG 6.33Mango
6CB 6.45Amber Glaze
6RO 6.64Bonfire
6RR 6.66Blaze
5LIGHT
BROWN 5AB 5.1Twilight
5NA 5.01Smoke
5NN 5.00Café Mocha
5N 5.0Walnut
5GB 5.31Truffle
5NW 5.03Macchiato
5NG 5.3Caramel
5CB 5.45Brownstone
5RB 5.65Manzanita
5RO 5.64Paprika
5RV 5.62Sangria
4MEDIUM BROWN 4GN 4.07
Forest4NA 4.01
Storm Cloud4NN 4.00
Coffee Grounds4N 4.0Chicory
4NW 4.03Maple
4NG 4.3Pecan
4WG 4.33Sun Tea
4CB 4.45Clove
4RR 4.66Lava
4RV 4.62Cabernet
3DARK
BROWN 3N 3.0Espresso
3NW 3.03Cocoa Bean
3RB 3.65Mahogany
2DARKEST BROWN
1BLACK 1NW 1.03
Midnight
CLEARShade contains R5 red dyeShade contains Rubilane® copper dye Shade contains Carmin'R red dye
COLOR GELS LACQUERSHIGH SATURATION PERMANENT LIQUID LACQUER
*Superior Gray Coverage Family
**All Carmin’R™ and R5 shades should be used alone or intermixed with any other R5 or Carmin’R shade. Mixing Carmin’R or R5 shades outside the range can cause unpredictable results.
NEW NN SHADES
NATURAL ASH TONES NATURAL WARM TONES
10NA
9NA
8NA
7NA
6NA
5NA
4NA
Violet
Violet
Blue/Violet
Blue
Blue/Green
Green
Yellow/Green
10NW
9NW
8NW
7NW
6NW
5NW
4NW
3NW
2NW
1NW
Pale Yellow
Yellow
Yellow/Orange
Orange
Red/Orange
Red
Red/Violet
Violet
Blue/Violet
Blue
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CHROMATICS & CHROMATICS REMIXED• 2x fortified hair*
• Zero ammonia, zero odor
• Up to 100% gray coverage
• Multi-dimensional, 4D color results
CHROMATICS BEYOND COVER• 2x fortified hair*, 2x smoother hair**
• Zero ammonia, zero odor
• 100% gray coverage for hair with 75% or more gray
• Pre-blended shades for easy application
• Multi-dimensional, 4D color results
• Includes Argan Oil, Protein Extracts and Ceramides, plus antioxidants, Acai and Vitamin E
CHROMATICS ULTRA RICH• 2x fortified results*
• Monochromatic color results
• Cool fundamentals
• Luminous shine
• Up to 100% gray coverage
OIL POWERED, CARE OBSESSED.
*Haircolor System with 20 Volume Oil in Cream Developer and Redken Hair Cleansing Cream Shampoo vs. uncolored hair treated with a non-conditioning shampoo**Leaves hair 2x smoother than before coloring
1. SURROUND A mixture of dyes, oil and protein extracts surrounds hair’s cuticle
2. PROPEL ODS2 propels dyes and protein extracts into the cortex
3. 2X FORTIFIED*
The hair strand is 2x fortified* and infused with color
WHAT'S THE DIFFERENCE?
CHROMATICS ULTRA RICH MONOCHROMATICRich, solid, saturated color
CHROMATICSMULTI-DIMENSIONALPrismatic color with high reflect
CHROMATICS PRISMATIC PERMANENT COLOROIL POWERED. CARE OBSESSED. ZERO AMMONIA PERMANENT HAIRCOLOR.• Breakthrough ODS2 (Oil Delivery System) + Protein Extract Technology delivers multi-dimensional 4D color results deep into every hair strand
• 2x fortified* hair
• Up to 100% gray coverage
HAIRCOLOR: CHROMATICS | 20
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OTHER CHROMATICS PRODUCTS Chromatics Clear is the non-pigmented version of Chromatics that lets you create a variety of creative, corrective and customizable effects.
Chromatics Oil in Cream Developer (10, 20 and 30 volume) is the dedicated developer for Chromatics. Depending on hair texture and density, you may see from 1–3 levels of lift depending on the developer selected and how it is used.
MIXING & PROCESSINGGUIDELINES FOR COVERING GRAY FOR CHROMATICS
UNDERSTANDING THE LABEL
MIXING RATIO (COLOR : DEVELOPER)
OIL IN CREAM DEVELOPER
LEVELS OF LIFT USAGE MINUTES SPECIAL INSTRUCTIONS
CH
RO
MA
TIC
S
Mix 1:1
10 volume Up to 1 Minimal Lift
35
For modern, prismatic gray coverage, formulate with the N or NW families.
20 volume Up to 2 Standard Lift/ Gray Coverage
30 volume Up to 3 Additional Lift
CH
RO
MA
TIC
S B
EY
ON
D C
OV
ER
Mix 1:1 20 volume Up to 2 75-100% Gray Coverage 35
For best results, use 20 vol. Chromatics Oil in Cream Developer (no heat).
CH
RO
MA
TIC
S R
EM
IXE
D
Mix 1:1*
10 volume
Varies according to formulation
Tonal Modifier for on/off scalp 35
*Use this ratio to help maintain the proper balance of Chromatics Remixed and Chromatics dyes: ¼ Chromatics Remixed and 1¾ Chromatics. Color tone and longevity may be compromised otherwise.
20 volume
30 volume
CH
RO
MA
TIC
S U
LTR
A R
ICH
Mix 1:1
10 volume Up to 1 Minimal Lift
35For traditional, monochromatic gray with NN or G families.
20 volume Up to 2 Standard Lift/ Gray Coverage
30 volume Up to 3 Additional Lift
0 NATURAL 1 BLUE/ASH2 VIOLET/IRIDESCENT3 GOLD4 COPPER5 RED VIOLET/MAHOGANY6 RED7 GREEN8 MOCHA9 PEARL
0-50% GRAY: use Target Shade
50-100% GRAY: Use half desired shade and half base i.e. N/NW in Chromatics and nn/g in Ultra Rich
HAIRCOLOR: CHROMATICS | 2221 | HAIRCOLOR: CHROMATICS
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FOR A MORE TRADITIONAL COVERAGE RESULT:
1. For clients with less than 50% gray who want additional coverage, consider adding a small amount of N or NW (.03). For example on 30% gray: mix 1 ½ 7Ab (7.1) + ½ 7N (7)
2. For clients with 50% gray or more, mix equal parts of N or NW (.03) into desired shade. For example on 50% gray: mix ½ 7Ab (7.1) + ½ 7N (7)
3. Mix N or NW (.03) 1 level darker than your desired level.
4. Extend processing time by 5 to 10 minutes (total processing time 40 to 45 minutes).
FORMULATION GUIDELINES1. Determine your client’s natural hair color level. Remember to consider
percentage of gray, hair texture, condition, and hair density
2. Determine the target color (final level and tone) desired by your client
3. Determine the undertone found at the target level (see Level System Chart)
4. Select the Chromatics shade and volume of Chromatics Oil in Cream Developer needed to achieve the target color
NOTE: Only use Chromatics Oil in Cream Developer with Chromatics Haircolor.
Select a shade to enhance, balance or counteract undertones. For standard lift and gray coverage use 20 volume Chromatics Oil in Cream Developer.
FORMULATION EXAMPLE FOR LIFTING NATURAL PIGMENT:
1. Natural Level: 5 Light Brown / 0% gray
2. Target Color: Level 7 Medium Blonde with natural tones
3. Undertone at Level 7: orange
4. Formula: 2 oz. 7N (7) Chromatics + 2 oz. 20 vol. Chromatics Oil in Cream Developer
GUIDELINES FOR COVERING GRAY HAIRFormulate with Natural (N) or Natural WARM (NW)
FORMULATION EXAMPLE FOR COVERING GRAY:
1. Natural Level: 4 Medium Brown / 50–75% gray
2. Target Color: Level 6 Dark Blonde with soft golden tones
3. Undertone at Level 6: red/orange
4. Formula: Mix ½ oz. 6NW (6.03) Chromatics and 1½ oz. 6G (6.3) Chromatics + 2 oz. 20 vol. Chromatics Oil in Cream Developer
BEYOND COVER EXAMPLE FOR COVERING GRAY
1. Natural Level: 4 Medium Brown / 75–100% gray
2. Target color: Level 6 Dark Blonde with soft golden tones
3. Undertone at Level 6: red/orange
4. Mix: 2 oz. 6Gi (6.32) Chromatics Beyond Cover + 2 oz. 20 vol. Chromatics Oil in Cream Developer
2. FO
RMUL
ATION
6Rv6.62
Level
Primary Tone (RED)
Secondary Tone (violet)
UNDERSTANDING THE LABELEXAMPLE:
YELLOW
ORANGE GREEN
RED BLUE
VIOLET
BACKGROUND COLOR AND TONEBackground Color is the portion of the color base that helps produce balanced, natural looking results and gives the shade its foundation. Brown to tan background helps ensure gray coverage and black to gray background helps to diminish warmth when lifting. Tone is the portion of the base that gives a shade its unique character.
THE COLOR WHEELAlways consider the tone of the hair that you are starting with. Use the color wheel to counteract or enhance tones. To counteract tones, select a shade with an opposite tonal value. Remember, opposites neutralize. To enhance tones, select a shade with a similar tonal value.1. T
ECHN
ICAL I
NFOR
MATIO
N
CHROMATICS TRADITIONAL LEVEL SYSTEM CHART
WORKING WITH UNDERTONES Undertones are the unrefined warm tones exposed during the lifting process. Always consider the exposed undertones visible at the target level. To counteract undertones, select a shade level with tonal value opposite to the undertone exposed at the target level. Remember, opposites neutralize. To enhance undertones, select a shade with a tonal value similar to the undertone exposed at the target level.
CHROMATICS Desired Shade
CHROMATICS N & NW SHADES(Mix 1½ oz. desired shade with ½ oz.
N or NW)
CHROMATICSBEYOND COVER (pre-blended) OR CHROMATICS N & NW SHADES (Mix 1 oz. desired shade with 1 oz. N or NW)
0–50% gray 50–75% gray 75–100% gray
4. AP
PLICA
TION
UNDERSTANDING “ZONES”Redken uses the term “Zones” to refer to specific areas of the hair strand. The hair is divided into 3 Zones. Each Zone will accept color differently based on the condition of the hair. Understanding Zones will help you achieve even color results.
ON-SCALPFor all on-scalp applications, start with dry hair and divide into 4 sections. Take ¼" (0.5 cm) partings for even saturation. Can be applied with bowl and brush or bottle. Process according to Mixing and Processing chart. Rinse, shampoo with Hair Cleansing Cream.
CHROMATICS TRADITIONAL VIRGIN APPLICATION EXAMPLE:
Zone 1 Formula: 5N (5) Chromatics + 20 vol. Chromatics Oil in Cream Developer
Zone 2 Formula: 5N (5) Chromatics + 30 vol. Chromatics Oil in Cream Developer
1. Apply selected formula with a higher volume of Chromatics Oil in Cream Developer to Zone 2 (the mid shaft).
2. Immediately apply to Zone 1 (the scalp area) a new mixture of the same Zone 2 formula with a lower volume of Chromatics Oil in Cream Developer.
3. Start the processing time after the Zone 1 application is complete.
4. Process at room temperature for 35 minutes.
5. Rinse and shampoo with Hair Cleansing Cream or Color Extend Magnetics. Condition with Color Extend Magnetics.
RETOUCH APPLICATION1. Apply selected formula to Zone 1 (the regrowth)
REFRESH ZONES 2 AND 3 WITH SHADES EQFormulate Shades EQ to match the Zone 1 result. Apply to Zone 2 and process at room temperature for up to 20 minutes, while simultaneously processing Chromatics. If Zone 3 is present, dilute formula with Crystal Clear Shades EQ or reduce timing and strand test often.
Note: Until you become familiar with your Chromatics formulas, you may want to rinse Zone 1 formula after processing, shampoo the hair with Hair Cleansing Cream or Color Extend Magnetics and dry the hair to check your color results before applying your Shades EQ formula to Zones 2 and 3.
OFF-SCALPFor weave or highlighting applications, start with dry hair. Process according to Mixing and Processing chart after wrapping the last foil. Rinse and shampoo with Hair Cleansing Cream or Color Extend. Condition with Color Extend Magnetics.
HAIR COLOR APPLICATION BEST PRACTICES
1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry hair.
2. Apply color generously to Zone 1 (the scalp area) using fine ¼" diagonal partings.
3. Use the opposite diagonal to cross-check your application to ensure proper application.
4. Use a timer to ensure accurate timing. Do not over or under process.
Zone 3
Zone 2
Zone 1
Zone 1 is approximately the first 1" of the hair—also referred to as the scalp area or regrowth
Zone 2 is the mid-shaft area of the hair strand and begins where Zone 1 ends
Zone 3 is either overly porous hair (ends) or hair that extends past the shoulders in length (not all hair has a Zone 3)
CHROMATICS TRADITIONAL LEVEL SYSTEM CHART
10
9
8
7
6
5
4
3
2
1
LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE
Ultra Pale Blonde
Very Light Blonde
Light Blonde
Medium Blonde
Dark Blonde
Light Brown
Medium Brown
Dark Brown
Darkest Brown
Black
Pale Yellow
Yellow
Yellow/Orange
Orange
Red/Orange
Red
Red/Violet
Violet
Blue/Violet
Blue
Violet
Violet
Blue/Violet
Blue
Blue/Green
Green
Yellow/Green
Chromatics is mixed in a 1:1 ratio of color cream to Chromatics Oil in Cream Developer. Example 2 oz. 5N (5) Chromatics + 2 oz. 20 vol. Chromatics Oil in Cream Developer.
MIXING RATIO (COLOR : DEVELOPER)
OIL IN CREAMDEVELOPER
LEVELS OF LIFT USAGE MINUTES SPECIAL INSTRUCTIONS
Chromatics Ultra Rich Mix 1:1
10 volume Up to 1 Minimal Lift
35
For traditional, monochromatic gray coverage, formulate with NN or G families20 volume Up to 2 Standard Lift/Gray Coverage
30 volume Up to 3 Additional Lift
Chromatics Mix 1:1
10 volume Up to 1 Minimal Lift
35
For modern, prismatic gray coverage, formulate with the N or NW families20 volume Up to 2 Standard Lift/Gray Coverage
30 volume Up to 3 Additional Lift
Chromatics Beyond Cover Mix 1:1 20 volume Up to 2 75–100% Gray Coverage 35
For best results, use 20 vol. Chromatics Oil in Cream Developer (No heat)
Chromatics Remixed Mix 1:1*
10 volumeVaries according
to formulationTonal modifier for on/off scalp 35
Use this ratio to help maintain the proper balance of Chromatics Remixed and Chromatics dyes: ¼ Chromatics Remixed and 1¾ Chromatics. Color tone and longevity may be compromised otherwise.
20 volume
30 volume
3. MI
XING &
PROC
ESSIN
GCLEAR
CHROMATICS CLEARClear is the colorless version of Chromatics It may be used alone to lift without deposit or to dilute or cus tomize a shade. *Mix with any Chromactics shade in a 1:7 ratio for best results.
PRISMATIC PERMANENT COLOR. ZERO AMMONIA.AGE-DEFYING PERMANENT COLOR
DESCRIPTION & LEVEL OF DEPOSIT
1BLACK
2DARKEST BROWN
3DARK
BROWN
4MEDIUM BROWN
5LIGHT
BROWN
6DARK
BLONDE
7MEDIUM BLONDE
8LIGHT
BLONDE
10ULTRA PALE
BLONDE
9VERY LIGHT
BLONDE
NATURAL WARM
NATURAL WARM
NATURALWARM WARM BROWNS & BEIGESGOLDS
GOLD GOLD/ copper
GOLD/ gold
COPPER/ gold
COPPER/ copper
COPPER/ red
GOLD/ red
GOLD/ beige
GOLD/ iridescent
BROWN/copper
GOLD/mocha
NATURALWARM
COPPERS
COPPER/ red
COOL BROWNS & BEIGES
BROWN/ red
BROWN/ violet
ASH/gold
IRIDESCENT/ gold
WARM BROWNS & BEIGES
GOLD/ beige
GOLD/ iridescent
BROWN/copper
NATURAL COOL BROWNS & BEIGES COPPERSADJUSTING COOLS REDS & VIOLETS
REDRED/red
RED/violet
BROWN/ red
VIOLET/ brown
BROWN/ violet
IRIDESCENT/ gold
ASH/ash
ASH/blue
ASH/violetNATURAL ASH/
greenASH/gold
VIOLET/red
VIOLET/violet COPPER
10G10.3
8G8.3
6G6.3
7Gc7.34
8Cg8.43
6Cg6.43
7Cr7.46
5Cr5.46
8Gr8.36
6Gr6.36
10Gb10.31
8Gb8.31
6Gb6.31
9Gi9.32
7Gi7.32
5Gi5.32
6Bc6.54
4Bc4.54
6Gm6.35
4Gm4.35
10NW10.03
9NW9.03
8NW8.03
7NW7.03
6NW6.03
5NW5.03
4NW4.03
3NW3.03
10Ago10.13
VIOLET
10Gi10.32
GREEN
9NW9.03
9Gb9.31
BLUE
8Gi8.32
6Gi6.32
8Ago8.13
7Ig7.23
5Ig5.23
7Cr7.46
7Gb7.31
5Gb5.31
4Br4.56
7NW7.03
5NW5.03
5Bc5.54
6R6.6
6Rr6.66
4Rr4.66
5Br5.56
5Ig5.23
8Ig8.23
10Ig10.23
6Ig6.23
8Aa8.11
6Aa6.11
9Ab9.1
7Ab7.1
5Ab5.1
1Ab1.1
8Av8.12
10Av10.12
10N10
9N9
8N8
7N7
6N6
4N4
3N3
2N2
8Ag8.17
6Ag6.17
4Ag4.17
7Ago7.13
9Ago9.13
4Vr4.26
5Vv5.22
6Cc6.44
8Cc8.44
7C7.4
5C5.4
5N5
COLOR CONTROL SERIES. ZERO AMMONIA.
Shade contains Rubilane® copper dye Shade contains R5 red dye Shade contains Carmin'R red dye
HAIRCOLOR: CHROMATICS BEYOND COVER & CHROMATICS REMIXED | 2423 | HAIRCOLOR: CHROMATICS HAIRCOLOR: CHROMATICS BEYOND COVER & CHROMATICS REMIXED | 2423 | HAIRCOLOR: CHROMATICS
| 26
Shade contains Carmin'R red dye
Chromatics Ultra Rich is mixed in a 1:1 ratio of color cream to Chromatics Oil in Cream Developer. Example 2 oz. 5NN (5.0) Chromatics Ultra Rich + 2 oz. 20 vol. Chromatics Oil in Cream Developer.
*Carmin'R shades should not be used in combination with any other shades.
GUIDELINES FOR COVERING GRAYFor the best results when using Chromatics Ultra Rich, formulate with NATURAL NATURAL (NN) or GOLD (G) shades in these proportions:
MIXING RATIO (COLOR : DEVELOPER)
OIL IN CREAMDEVELOPER
LEVELS OF LIFT USAGE MINUTES SPECIAL INSTRUCTIONS
Chr
om
atic
s
Ult
ra R
ich
Mix 1:1
10 volume Up to 1 Minimal Lift
35
Chromatics: For traditional, monochromatic gray coverage, formulate with NN or G families.*
Chromatics Ultra Rich: For modern, prismatic gray coverage, formulate with the N or NW families.*
20 volume Up to 2 Standard Lift/Gray Coverage
30 volume Up to 3 Additional Lift
Chr
om
atic
s
Mix 1:1
10 volume Up to 1 Minimal Lift
35
These shades cover up to 100% without mixing. All Carmin’R and R5 shades should be used alone and not intermixed with any other Carmin’R or R5 shade.
20 volume Up to 2 Standard Lift/Gray Coverage
30 volume Up to 3 Additional Lift
Chr
om
atic
s B
eyo
nd
Cov
er
Mix 1:1 20 volume Up to 2 75–100% Gray Coverage 35
For best results, use 20 vol. Chromatics Oil in Cream Developer (No heat)
Chr
om
atic
s R
emix
ed
Mix 1:1*
10 volumeVaries
according to formulation
Tonal modifier 35
Use this ratio to help maintain the proper balance of Chromatics Remixed and Chromatics dyes: ¼ Chromatics Remixed and 1 ¾ Chromatics. Color tone and longevity may be compromised otherwise.
20 volume
30 volume
Chromatics Ultra Rich
% of Gray NN or G Proportion of other shades
Up to 25% ½ oz. 1 ½ oz.
25–50% 1 oz. 1 oz.
50–75% 1 ½ oz. ½ oz.
75–100% 1 ¾ oz. ¼ oz.
3. MI
XING &
PROC
ESSIN
G
THE REDKEN COLOR MANTRA:PERMANENT HAIRCOLOR SHOULD ONLY TOUCH VIRGIN HAIR.REFRESHING WITH SHADES EQ WILL SET YOU APART!Redken uses the term “Zones” to refer to specific areas of the hair strand. The hair is divided into 3 Zones. Each Zone will accept color
will help you achieve even color results.
Zone 1
Zone 3
Zone 2
Zone 1: Redken Permanent Color Zone 1 is approximately the first 1" of the hair, also referred to as the scalp area or regrowth
Zone 2: Shades EQ Zone 2 is the mid-shaft area of the hair strand, which begins where Zone 1 ends
Zone 3: Shades EQ Zone 3 is either overly porous hair (the ends) or hair that extends past the shoulders—not all hair has a Zone 3
4. AP
PLICA
TION
CHROMATICS TRADITIONAL VIRGIN APPLICATION EXAMPLE:Zone 1 Formula: 5NN (5.0) Chromatics Ultra Rich + 20 vol. Chromatics Oil in Cream Developer
Zone 2 Formula: 5NN (5.0) Chromatics Ultra Rich + 30 vol. Chromatics Oil in Cream Developer
1. Apply selected formula with a higher volume of Chromatics Oil in Cream Developer to Zone 2 (the mid shaft).
2. Immediately apply to Zone 1 (the scalp area) a new mixture of the same Zone 2 formula with a lower volume of Chromatics Oil in Cream Developer.
3. Start the processing time after the Zone 1 application is complete.
4. Process at room temperature for 35 minutes.
5. Rinse and shampoo with Hair Cleansing Cream. Condition with Color Extend Magnetics.
RETOUCH APPLICATION1. Apply selected formula to Zone 1 (the regrowth)
REFRESH ZONES 2 AND 3 WITH SHADES EQFormulate Shades EQ to match the Zone 1 result. Apply to Zone 2 and process at room temperature for up to 20 minutes, while simultaneously processing Chromatics Ultra Rich. If Zone 3 is present, dilute formula with Crystal Clear Shades EQ or reduce timing and strand test often.
Note: Until you become familiar with your Chromatics formulas, you maywant to rinse Zone 1 formula after processing, shampoo the hair with Hair Cleansing Cream and dry the hair to check your color results before applying your Shades EQ formula to Zones 2 and 3.
OFF-SCALPFor weave or highlighting applications, start with dry hair. Process according to Mixing and Processing chart after wrapping the last foil. Rinse and shampoo with Hair Cleansing Cream. Condition with Color Extend Magnetics.
ON-SCALPFor all on-scalp applications, start with dry hair and divide into 4 sections. Take ¼" (0.5 cm) partings for even saturation. Can be applied with bowl and brush or bottle. Process according to Mixing and Processing chart. Rinse, shampoo with Hair Cleansing Cream.
HAIR COLOR APPLICATION BEST PRACTICES
1. Pre-treat the hair with Redken PreArt and Hair Cleansing Cream. Follow with Extreme CAT or Redken Chemistry as needed. Dry hair.
2. Apply color generously to Zone 1 (the scalp area) using fine ¼" diagonal partings.
3. Use the opposite diagonal to cross-check your application to ensure proper application.
4. Use a timer to ensure accurate timing. Do not over or under process.
5. Always refresh with Shades EQ.
FORMULATION GUIDELINES1. Determine your client’s natural hair color level. Remember to
consider percentage of gray, hair texture, condition, and hair density
2. Determine the target color (final level and tone) desired by your client
3. Determine the undertone found at the target level (see Level System Chart)
4. Select the Chromatics Ultra Rich shade and volume of Chromatics Oil in Cream Developer needed to achieve the target color
NOTE: Only use Chromatics Oil in Cream Developer with Chromatics Ultra Rich Haircolor.
Select a shade to enhance, balance or counteract undertones. For standard lift and gray coverage use 20 volume Chromatics Oil in Cream Developer.
FORMULATION EXAMPLE FOR LIFTING NATURAL PIGMENT:
1. Natural Level: 5 Light Brown / 0% gray
2. Target Color: Level 7 Medium Blonde with natural tones
3. Undertone at Level 7: orange
4. Formula: 2 oz. 7NN (7.0) Chromatics Ultra Rich + 2 oz. 20 vol. Chromatics Oil in Cream Developer
GUIDELINES FOR COVERING GRAY HAIRFORMULATION EXAMPLE FOR COVERING GRAY:
1. Natural Level: 4 Medium Brown / 50–75% gray
2. Target Color: Level 6 Dark Blonde with cool tones
3. Undertone at Level 6: red/orange
4. Formula: Mix 1½ oz. 6NN (6.0) Chromatics Ultra Rich and ½ oz. 6Ab (6.1) Chromatics Ultra Rich + 2 oz. 20 vol. Chromatics Oil in Cream Developer
2. FO
RMUL
ATION
YELLOW
ORANGE GREEN
RED BLUE
VIOLET
BACKGROUND COLOR AND TONEBackground Color is the portion of the color base that helps produce balanced, natural looking results and gives the shade its foundation. Every Chromatics Ultra Rich shade has some amount of background color. Each contains the perfect amount needed for its purpose. Tone is the portion of the base that gives a shade its unique character.
THE COLOR WHEELAlways consider the tone of the hair that you are starting with. Use the color wheel to counteract or enhance tones. To counteract tones, select a shade with an opposite tonal value. Remember, opposites neutralize. To enhance tones, select a shade with a similar tonal value.1. T
ECHN
ICAL I
NFOR
MATIO
N
WORKING WITH UNDERTONES Undertones are the unrefined warm tones exposed during the lifting process. Always consider the exposed undertones visible at the target level. To counteract undertones, select a shade level with tonal value opposite to the undertone exposed at the target level. Remember, opposites neutralize. To enhance undertones, select a shade with a tonal value similar to the undertone exposed at the target level.
0 NATURAL
1 BLUE/ASH
2 VIOLET/IRIDESCENT
3 GOLD
4 COPPER
5 RED VIOLET/MAHOGANY
6 RED
7 GREEN
8
9
MOCHA
PEARL
5Rv5.62
Level
Primary Tone (RED)
Secondary Tone (violet)
UNDERSTANDING THE LABELEXAMPLE:
CHROMATICS TRADITIONAL LEVEL SYSTEM CHARTLEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE
10 ULTRA PALE BLONDE PALE YELLOW VIOLET
9 VERY LIGHT BLONDE YELLOW VIOLET
8 LIGHT BLONDE YELLOW/ORANGE BLUE/VIOLET
7 MEDIUM BLONDE ORANGE BLUE
6 DARK BLONDE RED/ORANGE BLUE/GREEN
5 LIGHT BROWN RED GREEN
4 MEDIUM BROWN RED/VIOLET YELLOW/GREEN
3 DARK BROWN VIOLET
2 DARKEST BROWN BLUE/VIOLET
1 BLACK BLUE
NEW
NEW
NEW
NEW
NEW
NEW
NEW
NEW
MONOCHROMATIC COLOR. ZERO AMMONIA.
NATURALS COOL BROWNS & BEIGES REDS AND VIOLETS WARM BROWNS & BEIGESADJUSTING COOLS GOLDSCOPPERS
NATURAL NATURAL ASH Gold RED VioletNATURAL Ash Brown Red NEW RED Red COPPER red GOLD BROWN copperASH violet GOLD beige PEARL GOLD iridescentASH blue
4G4.3
4NA4.01
5Gi5.32
5NA5.01
6Bc6.54
6G6.3
6NA6.01
6Ab6.1
7Gi7.32
7NA7.01
8G8.3
8NA8.01
8P8.9
10P10.9
10Av10.12
9Av9.12
1BLACK
2DARKEST BROWN
3DARK BROWN
4MEDIUM BROWN
5LIGHT BROWN
6DARK BLONDE
7MEDIUM BLONDE
8LIGHT BLONDE
10ULTRA PALE BLONDE
9VERY LIGHT BLONDE
DESCRIPTION & LEVEL
OF DEPOSIT
½ oz. 09V1½ oz. 000½ oz. 09V1½ oz. 000
¼ oz. 09T¼ oz. 09V 1½ oz. 000¼ oz. 09NA¼ oz. 09V1½ oz. 000
1½ oz. 09N½ oz. 09B¼ oz. 09NA¼ oz. 06NA1½ oz. 000
1 oz. 09G1 oz. 000½ oz. 07G1½ oz. 000
½ oz. 09T½ oz. 09V1 oz. 000½ oz. 09NA½ oz. 09V1 oz. 000
2 oz. 09B½ oz. 09NA½ oz. 06NA1 oz. 000
1 oz. 09V1 oz. 0001 oz. 09V1 oz. 000
1 oz. 08N½ oz. 09B½ oz. 000½ oz. 09NA¼ oz. 06NA1¼ oz. 000
1 oz. 08GI1 oz. 0001 oz. 08GI1 oz. 000
1½ oz. 08N¼ oz. 09B¼ oz. 06N½ oz. 06NA1½ oz. 000
1 oz. 07G1 oz. 0001 oz. 07G1 oz. 000
½ oz. 07CB1½ oz. 000½ oz. 06BC1½ oz. 000
1 oz. 06N½ oz. 09B½ oz. 0001 oz. 06NA1 oz. 000
1 oz. 06GI1 oz. 0001 oz. 06GI1 oz. 000
1 oz. 06N1 oz. 09B2 oz. 06NA
2 oz. 06G1 oz. 05G1 oz. 0004NN
4.0
5NN5.0
6NN6.0
7NN7.0
8NN8.0
10NN10.0
9NN9.0
1 oz. 09N1 oz. 000½ oz. 09NA½ oz. 09WN1 oz. 000
2 oz. 09N¼ oz. 09NA¼ oz. 07WN1½ oz. 000
½ oz. 09N1½ oz. 000¼ oz. 09NA¼ oz. 09WN1½ oz. 000
1½ oz. 08N½ oz. 000½ oz. 09NA¼ oz. 07WN1¼ oz. 000
1¾ oz. 08N¼ oz. 06N¼ oz. 06NA¼ oz. 05WN1½ oz. 000
1 oz. 06N1 oz. 000½ oz. 06NA¼ oz. 05WN1¼ oz. 000
1½ oz. 06N½ oz. 03N½ oz. 06NA½ oz. 05WN1 oz. 000
9Ago9.13
1 oz. 09G½ oz. 09V½ oz. 0001 oz. 09WN¼ oz. 09NA¾ oz. 000
7Ago7.13
2 oz. 08GI1¾ oz. 08GI¼ oz. 9NA
5Ago5.13
2 oz. 06GI1¾ oz. 06GI¼ oz. 06NA
6Rr6.66
1 oz. 06R¾ oz. 000¼ oz. Red Kicker2 oz. 07RR
9Gb9.31
1 oz. 09GB1 oz. 000¾ oz. 09WB¼ oz. 09V1 oz. 000
7Gb7.31
1 oz. 07GB1 oz. 0001 oz. 08GI½ oz. 09V
6Gb6.31
2 oz. 07GB1 oz. 07G¼ oz. 06V¾ oz. 000
Shades EQ GlossShades EQ Cream
REFRESH KEY
KEY
SHADE
HAIRCOLOR: CHROMATICS ULTRA RICH | 2625 | HAIRCOLOR: CHROMATICS ULTRA RICH
| 28
HIGH VISIBILITY SHADESFormulated with direct dyes for the most vibrant, visible reds on even the darkest bases. Combine any of our high visibility shades (7.44, 6.46, 5.56) with our HD Developing Lotion in 6 and 15 volume for maximum intensity.
HDRESOLUTION LOW LIFT ALKALINE COLOR• Low lift alkaline color
• Up to 1 level of lift with exceptional saturation and reflectivity
• Enhanced condition and shine
• Covers up to 70% gray
• Fast, easy mixing in a 1:1 ratio of color to HD Developing Lotion
1. Low lift alkaline dyes combine with HD Developing Lotion to penetrate the fiber, lifting up to one level (1:1 ratio)
2. Saturated tones are deposited for high clarity color with brilliance and vibrant reflects.
3. A blend of conditioning polymers smoothes the surface for enhanced shine and condition, sealing high-resolution results.
DEVELOPERHD Developing Lotion is the dedicated developer for HDResolution and is available in 6 volume and 15 volume.
Lizzy Jagger for Redken 5th Avenue
HAIRCOLOR: HDRESOLUTION | 28
| 30
MIXING & PROCESSINGMIXING RATIO
(COLOR : DEVELOPER) HD DEVELOPING LOTION LEVELS OF LIFT MINUTES
HD
RE
SOLU
TIO
N
Mix 1:1
6 volume (1.8%)HD Developing Lotion Deposit
20 minutes
15 volume (4.5%)HD Developing Lotion Up to 1 level
HDResolution is mixed in a 1:1 ratio of Demi-color to 6 or 15 volume HD Developing Lotion. Always mix in equal parts and use immediately.
Lizzy Jagger for Redken 5th Avenue
29 | HAIRCOLOR: HDRESOLUTION
| 32
LOW LIFT ALKALINE COLOR
3. MIXI
NG &
PROC
ESSIN
G
2. FOR
MULA
TION
1. TEC
HNICA
L INF
ORMA
TION
4. APP
LICAT
IONS
YELLOW
ORANGE GREEN
RED BLUE
VIOLET
THE COLOR WHEELAlways consider the tone of the hair that you are starting with. Use the color wheel to counteract or enhance tones. To counteract tones, select a shade with an opposite tonal value. Remember, opposites neutralize. To enhance tones, select a shade with a similar tonal value.
0 NATURAL
1 BLUE/ASH
2 VIOLET/IRIDESCENT
3 GOLD
4 COPPER
5 BROWN
6 RED
7 MATTE
8 MOCHA
9 PEARL
HDR TRADITIONAL LEVEL SYSTEM CHART
LEVEL DESCRIPTION UNDERTONE CORRECTIVE TONE
10 ULTRA PALE BLONDE PALE YELLOW VIOLET
9 VERY LIGHT BLONDE YELLOW VIOLET
8 LIGHT BLONDE YELLOW/ORANGE BLUE/VIOLET
7 MEDIUM BLONDE ORANGE BLUE
6 DARK BLONDE RED/ORANGE BLUE/GREEN
5 LIGHT BROWN RED GREEN
4 MEDIUM BROWN RED/VIOLET YELLOW GREEN
3 DARK BROWN VIOLET
2 DARKEST BROWN BLUE/VIOLET
1 BLACK BLUE
MINIMAL FADING(UP TO 1 LEVEL)
MODERATE FADING (UP TO 2 LEVELS)
MAXIMUM FADING (3 LEVELS OR MORE)
Shades EQ Gloss Shades EQ Processing Solution 20 minutes
Shades EQ Gloss Shades EQ Processing Solution 20 minutes
• Follow fill guidelines • Process accordingly• Rinse. Shampoo and condition
• Dry hair • Apply the appropriate Shades EQ Gloss/ Shades EQ Cream Refresh
Shades EQ Cream 10 vol. Pro-Oxide Cream Developer 20 minutes
Shades EQ Cream 10 vol. Pro-Oxide Cream Developer 20 minutes
Shades EQ Gloss Shades EQ Processing Solution 20 minutes
FILL FORMULA RECOMMENDATIONS WITH SHADES EQDESIRED LEVEL
WARM RESULT NATURAL RESULT COOL RESULT
9 VERY LIGHT BLONDE
1½ oz. 09AA Papaya ½ oz. 000 Crystal Clear
1½ oz. 09G Vanilla Cream ½ oz. 000 Crystal Clear
1 oz. 09G Vanilla Cream ½ oz. 09NB Irish Cream ½ oz. 000 Crystal Clear
¾ oz. 09AA Papaya¾ oz. 09G Vanilla Cream½ oz. 000 Crystal Clear
1 oz. 08WG Golden Apricot1 oz. 000 Crystal Clear
8 LIGHT BLONDE
2 oz. 09AA Papaya 2 oz. 09G Vanilla Cream 1 oz. 09G Vanilla Cream 1 oz. 09NB Irish Cream
2 oz. 09AA Papaya 2 oz. 09G Vanilla Cream 1 oz. 09G Vanilla Cream 1 oz. 09NB Irish Cream
7 MEDIUM BLONDE
1½ oz. 06AA Bonfire ½ oz. 09AA Papaya 1 oz. 07NB Chestnut
1 oz. 08C Cayenne1 oz. 08WG Golden Apricot
½ oz. 09AA Papaya 1 oz. 09NB Irish Cream
6 DARK BLONDE
1½ oz. 06AA Bonfire ½ oz. 09AA Papaya 1 oz. 07NB Chestnut
1 oz. 07C Curry1 oz. 06AA Bonfire
1 oz. 08C Cayenne1 oz. 06WG Mango
1 oz. 07NB Chestnut1 oz. 06G St. Tropez
5 LIGHTEST BROWN
1 oz. 06AA Bonfire 2 oz. 06G St. Tropez 1 oz. 06G Caramel 1 oz. 06NB Brandy
1 oz. 07C Curry1 oz. 05C Chili
1 oz. 09AA Papaya1 oz. 03G Cinnamon
1 oz. 06WG Mango1 oz. 06N Moroccan Sand
4 LIGHT BROWN
1½ oz. 06AA Bonfire½ oz. 03A Terra Cotta
2 oz. 05G Caramel 1 oz. 05G Caramel½ oz. 04NB Maple ½ oz. 06NB Brandy
3 MEDIUM BROWN
1½ oz. 03A Terra Cotta ½ oz. 06AA Bonfire
2 oz. 04WG Sun Tea 1 oz. 04WG Sun Tea 1 oz. 04NB Maple
FORMULATION GUIDELINES1. Determine your client’s natural level. 2. Determine the target level chosen by your client based on
one level lighter, tone-on-tone, or one level darker:
ONE LEVEL LIGHTER
When you want to lighten the client’s hair one level, select an HDResolution shade that is one level lighter than their natural level. FORMULATION EXAMPLE FOR ONE LEVEL LIGHTER
1. Natural Level: 62. Target Color: Level 7, Cool Blonde 3. Undertone at Level: Orange4. Formula: 2 oz. 7.01 HDResolution + 2 oz. 15 vol. HD Developing Lotion
TONE-ON-TONE
When you want to keep the client’s hair at the same level, but change the tonal value, select an HDResolution shade that is the same level as their natural level. FORMULATION EXAMPLE FOR TONE-ON-TONE
1. Natural Level: 72. Target Color: Level 7, Copper Blonde 3. Formula: 2 oz. 7.44 HDResolution + 2 oz. 6 vol. HD Developing Lotion
ONE LEVEL DARKER
When you wanwt to deepen the client’s hair one level, select an HDResolution shade that is one level darker than their natural level.FORMULATION EXAMPLE FOR ONE LEVEL DARKER
1. Natural Level: 5 2. Target Color: Level 4, Natural Ash3. Formula: 2 oz. 4.01 HDResolution + 2 oz. 6 vol. HD Developing Lotion
GUIDELINES FOR COVERING GRAY FORMULATION EXAMPLE FOR GRAY COVERAGE 1. Natural Level: 6 Dark Blonde/ 50% Gray 2. Target Color: Level 7, Natural Blonde 3. Undertone at Level 7: Orange 4. Formula: 2 oz. 7.01 Na HDResolution + 2 oz. HD Developing Lotion
Tip: Mix ½ of a Natural shade into formula for deeper coverage
VIRGIN HAIR/BRIGHTENINGMODERN VIRGIN APPLICATION EXAMPLE:
Formula 1: 2 oz. 5.0 HDResolution + 2 oz. 15 vol. HD Developing Lotion Formula 2: 2 oz. 7.3* HDResolution + 2 oz. 15 vol. HD Developing Lotion
• Apply Formula 1 to Zone 1 (the scalp area) • Immediately apply Formula 2 to Zones 2 and 3 (the mid-shaft and ends) • Begin processing time after the Zone 2 application is complete• Process at room temperature for 20 minutes• Rinse, shampoo, and condition with Extreme or Color Extend Magnetics *Note: On Zones 2 and 3, choose a warmer shade with 15 vol. HD Developing Lotion
RE-TOUCH• Apply selected formula to Zone 1
• For Zones 2 and 3, choose the appropriate Shades EQ Gloss shade and apply
Note: For fading more than 2 levels, see the Refresh Zones 2 and 3 Chart • Process at room temperature for 20 minutes • Rinse, shampoo, and condition with Extreme or Color Extend Magnetics
GLAZE OR CORRECT• Apply selected formula to Zone 1, taking ½ inch partings • Apply and fully saturate Zones 2 and 3 using Shades EQ Gloss or Cream,
taking ¼ inch partings• Process as directed (refer to Mixing and Processing chart)• Rinse, shampoo, and condition with Extreme or Color Extend Magnetics
COVERAGE GUIDELINES UP TO 70% GRAY
• Apply selected HDResolution formula with 15 volume HD Developing Lotion to Zone 1
• For Zones 2 and 3 see the Refresh Zones 2 and 3 Chart• Process at room temperature for 20 minutes• Rinse, shampoo, and condition with Extreme or
Color Extend Magnetics.
Note: For deeper, darker coverage, 50% of your chosen formula should be a Natural shade. Example: Chosen shade: 7.13 Formula: ½ 7.13 + ½ 7.0
FILL GUIDELINES • Always fill approximately ½–1 level lighter than target haircolor• Fills can be warm, soft or neutral depending on desired result• Fill only 2 levels at a time. Apply Extreme CAT for 5 minutes, rinse and
dry hair between each fill step• When in doubt use a Shades EQ WG family
REFRESH FOR ZONES 2 AND 3
Lightest Blonde, Dark Brown and Black are not applicable.
HDRESOLUTION
CHROMATICSALKALINE OIL COLOR
CHROMATICSULTRA RICH
ALKALINE OIL COLOR
SHOW OFF YOUR PROFESSIONAL SKILLS. CREATE pHENOMENAL HAIRCOLOR.
Each Zone accepts
based on the condition of the hair
We care for the integrity of even the most sensitized parts of the hair
The combination of alkaline and acidic color maximizes color results and minimizes stress on hair
APPLY IN ZONES. MAXIMIZE COLOR RESULTS. MINIMIZE STRESS ON HAIR.
Zone 3
Zone 2
Zone 1
WE APPLY COLOR IN ZONES BASED ON pH SCIENCE BECAUSE:
HDResolution is mixed in a 1:1 ratio of low alkaline color to 6 or 15 volume HD Developing Lotion. Always mix in equal parts. Use immediately.
Always use HDResolution on Zone 1/virgin hair. Always use Shades EQ on Zones 2 & 3.
MIXING RATIO (COLOR : DEVELOPER) HD DEVELOPING LOTION LEVELS OF LIFT MINUTES
Mix 1:1
6 volume HD Developing Lotion Deposit Only
20 Minutes
15 volume HD Developing Lotion Up to 1 level
USAGE INSTRUCTIONSDEVELOPER TIME LEVELS OF LIFT RESULT
VIRGIN/BRIGHTENING
6 vol. 20 minutes Deposit only Deposits tone onto natural base
15 vol. 20 minutes Up to 1 level Lightens natural base up to 1 level
COVERAGE UP TO 70%
15 vol. 20 minutes Up to 1 level Covers up to 70%. For deeper coverage, mix ½ tube of a natural shade at the same level
RETOUCHZONE 1
6 vol. 20 minutes Deposit only Deposits tone onto natural base
15 vol. 20 minutes Up to 1 level Lightens natural base up to 1 level
RESETTING 15 vol. 5–10 minutes ½–1 level Using Clear: Lightens natural base ½–1 levelClear + HDR shade: Lightens and neutralizes
ZONE 1: ALKALINE COLOR
UP TO 1 LEVEL: HIGH REFLECTIVITY
UP TO
3 LEV
ELS: M
ULTI-DIMENSIONAL
UP TO 3 LEVELS: MONOCHROMATIC
ZONE 1: ALKALINE COLOR
SHADES EQ
ZO
N
ES 2 & 3: ACIDIC CO
LOR
pH-BONDER
pH-BONDER
TONE MATTES & BLUES VIOLET NATURALS MOCHAS GOLDS COPPERS RED
LEVEL OF DEPOSIT
MATTE ASH
NATURAL ASH
ASH GOLD VIOLET VIOLET
VIOLET NATURAL NATURAL GOLD
MOCHA ASH MOCHA MOCHA
GOLDGOLD BEIGE GOLD GOLD
COPPERCOPPER
GOLDCOPPER BROWN
COPPER COPPER
RED VIOLET RED RED
COPPERBROWN
REDCOPPER
RED
.71 .01 .13 .2 .22 .0 .03 .81 .8 .83 .31 .3 .34 .43 .45 .44 .62 .6 .64 .56 .46
10ULTRA PALE BLONDE
10.0 10.03 10.3 I
9VERY LIGHT BLONDE
9.01 9.0 9.03 9.81 9.3
8LIGHT BLONDE
8.2 8.0 8.03 8.8 8.3 8.34 8.64
7MEDIUM BLONDE
7.01 7.13 7.0 7.03 7.81 7.83 7.31 7.3 7.44
6DARK BLONDE
6.0 6.03 6.81 6.3 6.34 6.45 6.44 6.6 6.46
5LIGHT BROWN
5.01 5.2 5.0 5.03 5.31 5.3 5.62 5.56
4MEDIUM BROWN
4.71 4.22 4.0 4.81 4.8 4.62
3DARK
BROWN 3.0
2DARKEST BROWN
2.0 High Visibility Shades
8.83Level
Primary Tone (Mocha)
Secondary Tone
(Gold)
UNDERSTANDING THE LABEL:
CLEARShade contains R5 red dye
HAIRCOLOR: HDRESOLUTION | 3231 | HAIRCOLOR: HDRESOLUTION
| 34
ONE OF A KIND COLOROFTEN IMITATED. NEVER DUPLICATED.
USED BY MORE THAN IO MILLION COLOURISTS WORLDWIDE
| 36
SHADES EQ DEMI- PERMANENT COLOR
SUPER FLEXIBLE Create bespoke shades for every client, every color, every technique.
SUPER GLOSSY Unbeatable shine and condition; hair color made for “the gram.”
SUPER RESULTS Advanced technology with up to 100% Guaranteed even color
without any lift.
THE TECHNIQUE PERFECTOR
HAIRCOLOR: SHADES EQ | 36
EVERY COLOR. EVERY CLIENT. EVERY TECHNIQUE.• No-ammonia formula, acidic pH
• Up to 100% more shine than before coloring*
• Mix of direct and oxidative dyes
• Refresh all Redken permanent haircolor
• Blend 50% gray with a sheer result
• The formula is perfect to gloss, refresh, cover grey, tone, correct and color… all with a sheer result.
| 38PROFESSIONAL SERVICES: SHADES EQ | 3837 | PROFESSIONAL SERVICES
FOR SHADES THAT CORRECT
IT’S TIME TO ATTRACT A NEW COLOUR TRIBE EVERY COLOR. EVERY CLIENT. EVERY TECHNIQUE.More than just a toner, this small but mighty pink bottle holds the power to transform the color of every client.
For the girl who wants to be her best blonde. Create personalised tones of pastel, silver, ash or gold.
For the girl who always puts quality first. Color that conditions and delivers luxurious, high impact
shine.
For the girl who wants to brighten dull color with vibrant fashion shades.
For the girl worrying about her first grays, achieve up to
50% coverage.
For the girl who doesn’t compromise on hair condition. Put hair integrity and color results on a
level playing field.
For the girl who wants to shake up her color.
Transformations are made easy with Shades EQ.
FOR SHADES THAT
TONEFOR SHADES THAT
TONE
FOR SHADES THAT GLOSS
FOR SHADES THAT COLOR
FOR SHADES THAT REFRESHFOR SHADES THAT
COVER
| 40
MIXING RATIO (COLOR : DEVELOPER) DEVELOPER LEVELS
OF LIFT MINUTES
SHADES EQ GLOSS Mix 1:1 Shades EQ
Processing Solution None 20
FORMULA LEVEL 01–03 04–06 07–09 SHADE CRYSTAL CLEAR DEVELOPER
MAXIMUM DILUTION ½ oz. 1 ½ oz. 2 oz.
MODERATE DILUTION 1 oz. 1 oz. 2 oz.
MINIMAL DILUTION 1 ½ oz. ½ oz. 2 oz.
FULL STRENGTH 2 oz. - 2 oz.
SERVICE OPPORTUNITIESSHADES EQ GLOSS SHADES EQ CREAM
GLO
SS
• Enhance, enrich, change, match, tone down or intensify natural or color-treated hair while harmonizing contrast• Tone pre-lightened or highlighted hair
• Enhance, enrich, change, match, tone down or intensify natural or color-treated hair while harmonizing contrast
RE
FR
ES
H • Refresh and renew faded mid-shaft and ends (Zones 2 and 3), while processing permanent color at the regrowth (Zone 1)• Restore color to highlights• Add color immediately following a Redken texture service to restore any color loss that may have occurred
CO
RR
EC
T • Fill over-lightened hair• Correct uneven, brassy or overly vibrant tones
• Correct uneven, brassy or overly vibrant tones • Harmonize tone from scalp to ends
DE
FIN
E • N/A • Add dimension with lowlights • Color block and add contour with precise placement
CO
VE
R
GR
AY
• Blend gray up to 50% without lifting the hair’s natural pigment
• Blend gray up to 50% with richer color and without lifting the hair’s natural pigment
CLE
AR
• Deposit shine only • Dilute color intensity • Dilute level density
BR
IGH
TE
N • N/A
*N and G are superior gray coverage families
MIXING & PROCESSING
OTHER SHADES EQ PRODUCTSClear shades are unpigmented shades you can use alone to add incredible shine or with any other shade to dilute color intensity (refer to the "Dilution Solution" chart).
Shades EQ Processing Solution and Shades EQ Gloss to Gel Cream Developer are the unique developers for Shades EQ Gloss. Pro-oxide Cream Developer is the appropriate developer for Shades EQ Cream.
NOTE: For optimum penetration and durability of color results, Redken recommends processing for the standard time of 20 minutes. To achieve lighter results, use diluted formulas, not reduced processing time.
DILUTION SOLUTION Shades EQ shades can be diluted with a clear shade to lessen intensity or lighten the tone of any Shades EQ formula.
• Shades EQ Gloss Crystal Clear mixes with Shades EQ Processing Solution and offers no lift
• Shades EQ Cream Clear mixes with 10 volume Pro-oxide Cream Developer and offers no lift
Use the following proportions to customize your formula:
HAIRCOLOR: SHADES EQ | 4039 | HAIRCOLOR: SHADES EQ
| 42
4 NEW VIBRANT DIRECT DYE SHADES
SHADES EQ EQUALIZING CONDITIONING COLOR GLOSS
TONE Silver/Blue Green/Yellow Blue Blue/Violet Blue/Violet Blue/Violet Red/Violet Gold/Violet Gold/Mauve Yellow Yellow/Yellow Yellow/Orange Orange Orange/Red Red/Orange Red Orange/Orange Copper/Red Red Red/Violet Violet/Rose Violet Violet Violet
LEVEL OF DEPOSIT
TITANIUM GREENNATURAL BLUE VIOLET BLUE PEARL NATURAL
NEUTRALBROWNBLONDE
GOLD IRIDESCENT
GOLD BEIGE GOLD GOLD
GOLDWARM GOLD COPPER
AUBURN/ AUBURN ACCENT
COPPER BROWN
RED BROWN
COPPER COPPER
COPPER RED RED RED
VIOLETVIOLET ROSE VIOLET VIOLET
VIOLET
BLACK TO GRAY BACKGROUND COLOR NO BACKGROUND COLOR
10ULTRA PALE
BLONDE
07, 08, 09 and 010 shades have the least amount of pigment to provide the lightest levels of deposit.
LIG
HT
SH
AD
ES
010NDelicate Natural
010VVLavender Ice
9VERY LIGHT
BLONDE 09TChrome
09BSterling
09POpal Glow
09NCafé au Lait
09NBIrish Crème
09GBButter Cream
09AAPapaya
09VRoRosé
09VPlatinum Ice
8LIGHT
BLONDE 08TSilver
08VBViolet Frost
08NMojave
08GGGold Dip
08WGGolden Apricot
08CCayenne
08VRo Rose Quartz
7MEDIUM BLONDE 07T
Steel07VB
Violet Star07P
Mother of Pearl
07NMirage
07NBChestnut
07GSaffron
07CCurry
07CBSpicestone
6DARK
BLONDE
04, 05 and 06 shades are described as medium in their level of deposit.
ME
DIU
M S
HA
DE
S
06TIron
06VBViolet Lagoon
06NMoroccan
Sand
06NBBrandy
06GBToffee
06GSt. Tropez
06GGMidas Touch
06WGMango
06AABonfire
06CBAmber Glaze
06RBCherry Cola
06RRocket Fire
06VRoMauve Rose
5LIGHT
BROWN 05NWalnut
05CChili
05CBBrownstone
05CCElectric Shock
05VCosmic Violet
4MEDIUM BROWN 04NB
Maple04WG
Sun Tea
3DARK
BROWN
01 and 03 shades contain the greatest amount of pigment and deepest deposit.
DA
RK
SH
AD
ES
03NEspresso
03NBMocha Java
03RRoxy Red
03VOrchid
2 DARKEST BROWN
1BLACK 01B
Onyx
Pastels have different end results depending on hair’s starting level. For optimal results, use on the following levels or above:Silver Green & Pink: Level 9+Peach: Level 8+Aqua Blue: Level 7+
Clear adds more shine and can be used alone or to dilute the intensity of any shade. PA
ST
EL
S/K
ICK
ER
S/C
LEA
R
000 Crystal Clear
Pastel
Silver Green
Pastel
Aqua Blue
Pastel Peach
Pastel Pink
HAIRCOLOR: SHADES EQ GLOSS | 4241 | HAIRCOLOR: SHADES EQ GLOSS
| 44
COLOR CAMONO FUSS, 5 MINUTE GRAY BLENDING• GRAY IS CAMOUFLAGED AND NATURALLY BLENDED
• DISCRETE BACKWASH APPLICATION
• LOW MAINTENANCE NATURAL LOOKING RESULTS
• GRADUALLY FADES WITH NO UNNATURAL TONES
• AMMONIA FREE FORMULA WITH PROTEIN AND QUINOA OIL FOR STRENGTH AND SHINE
LIGHT NAT LIGHT ASH MED NAT MED ASH DARK ASH
BEFORE AFTER Using color camo. 5 min only.
HAIRCOLOR: COLOR CAMO | 4443 | HAIRCOLOR: COLOR CAMO
| 46
SHADE COLLECTION Color Camo shades are formulated with customized dyes for natural results.
*Light and Medium shades process for 10 minutes only if you want a deeper, darker result or when using the dark shades**Dark shades process in 10 minutes only due to concentration of dyes
***Always use Color Camo with 10 volume Pro-oxide Cream Developer
COLOR CAMO FACTS AND FEATURES:• 5 minute processing time for gray blending*
• 10 minute processing time with dark shades**
• Ammonia-free, permanent dye technology with demi-permanent results
• Gel-like viscosity adheres to coarse gray hair without dripping
• Darker color of formula increases visibility to ease application
• Fragrance is discrete for more pleasant application
• Use with Redken’s 10 volume Pro-oxide Cream Developer to provide easier and more efficient inventory management
• Quinoa oil and protein enriched formula helps strengthen hair and add healthy shine
• Gray is camouflaged, naturally blended and gradually fades without unnatural gold or red tones
Featuring advanced technology, Color Camo camouflages gray hair in 5 minutes. Processing for 10 minutes or using darker shades will deliver deeper, darker coverage.
With five shades, cool tonality, easier application, low maintenance results, Color Camo has everything you need to take your men’s color business to the next level!
COLOR CAMO A NO FUSS, 5 MINUTE GRAY BLENDING SERVICE
BEFORE COLOR CAMO AFTER COLOR CAMONATURAL LEVEL (50% GRAY) ASH TONE (GRAY + BLUE/VIOLET) NATURAL TONE (GRAY + GREEN/GOLD)
5 mins development time 5 mins development time
LIG
HT
light (levels 7 and higher) light ash light natural
ME
DIU
M
medium (levels 4–6) medium ash medium natural
10 mins development time
DA
RK
dark (levels 1–3) dark ash
MIXING & PROCESSING1. Mix Color Camo with 10 volume Pro-oxide Cream Developer in a 1:1 ratio in an applicator bottle. Once mixed, product must be applied immediately to hair.2. Start in the area where hair is the grayest—for most men it’s the temple area, top or hairline. Do not overlap with hair that has been previously colored.3. For an all-over application, an applicator bottle is recommended for speed. For a targeted application, a comb is recommended. Apply to dry or towel-dried hair at the shampoo bowl. Take ¼" or ½" partings and quickly apply the color—2 to 3 minutes is all you need! Avoid the skin as you work.
4. Processing time begins immediately upon finishing the application or after the first 3 minutes from beginning the application. Process for 5 minutes; for the dark range shades, process for 10 minutes. Color Camo processes at room temperature.
5. Shampoo, condition and style with the appropriate Redken Brews products.
RETOUCH APPLICATION1. Repeat steps 1–5, applying to the re-growth area.
NOTE: After repeated services, any haircolor will get darker when applied to previously colored hair. Color Camo is formulated to remain natural-looking between services, if used as directed. If darker ends result from repeated applications, you may only want to pull through the ends as needed for the last minute.
2. Rinse, shampoo and condition with the appropriate Redken Brews products.
DEVELOPER Pro-oxide Cream Developer has a super smooth consistency for easy mixing and application, and provides predictable performance for all types of applications—use ONLY the 10 volume with Color Camo.
SHADE SELECTION• Determine your client’s natural level range: light (levels 7 and higher), medium (levels 4–6) or dark (levels 1–3).
• Select a shade in the same range as his natural color.
• Pick the tone you want to see: Ash = smoky; Natural = cool gold.
NOTE: Color Camo does not cover gray hair completely. It is formulated to “camouflage” gray hair and blend it in with natural pigmented hair. For best results, Redken recommends Color Camo for men who have 50% gray or less.
HAIRCOLOR: COLOR CAMO | 4645 | HAIRCOLOR: COLOR CAMO
| 48
Chloe Nørgaard for Redken 5th Avenue
SEMI-PERMANENT HAIRCOLOR • 9 vibrant stay-true hues, plus Clear. No mess, no bleed
• Acidic formula conditions and seals the cuticle
• Shades that transition seamlessly, whether bold or pastel
• No developer required• Intermixable direct dyes
CITY BEATS VIVIDS AND PASTELS. pHENOMENAL CONDITION.
INSPIRATION Feel the beat of NYC with 10 shades inspired by the city streetsFASHION Model, social media influencer and color chameleon Chloe Nørgaard and famed NYC street artist Eric HazeINNOVATION Acidic formula for healthy-looking, conditioned results
THE COLLECTION:
WHISPER
Wearable hues
TALK
Fun & expressive shades
SHOUT
Bold color that stops traffic
HAIRCOLOR: CITY BEATS | 48
| 50
CITY BEATS APPLICATION & PROCESSING• Apply City Beats directly to pre-lightened, clean, towel-dried hair. The lighter your starting level, the brighter your end result will be• Apply with brush and bowl. Avoid direct application to the scalp as staining may occur
• For best results apply to hair that is 80–100% dry
• Can be applied to both natural and previously colored hair
• Process at room temperature for 20 minutes. Do not use heat. For more vibrancy, increase processing time to 30 minutes
PRO TIP: As with any “top coat” color, if the canvas is uneven, the end result will be uneven. Always make sure to even out the starting color with Shades EQ Gloss before applying City Beats. Do not use on over-compound henna or progressive color.
CITY BEATSVIBRANT CONDITIONING COLOR CREAM
EAST VILLAGE VIOLET
YELLOW CAB
MIDTOWN MAGENTA
BROADWAY BLUE
BIG APPLE RED
TIMES SQUARE TEAL
CHELSEA CORALCITY BALLET PINK
CLEAR
HAIRCOLOR: CITY BEATS | 5049 | HAIRCOLOR: CITY BEATS
| 52
Soo Joo Parkfor Redken 5th Avenue pH-BONDER
PROTECT BONDS. BALANCE pH. PRESERVE FIBER INTEGRITY.pH-Bonder is a complete solution that works from the inside out to promote bond integrity during a professional haircolor or lightening service.
THE pH-BONDER SYSTEM• Helps reduce breakage for increased strength
• Improves elasticity
• Provides touchable smoothness
• Adds visible shine
THE pH-BONDER DIFFERENCE• No compromise on processing time
• No need to bump up the developer
• No change in mix consistency
• Includes an easy to use dosing syringe for mess-free, precise measurement
2-STEP BACKBAR SYSTEM• #1: Bond Protecting Additive helps protect bonds during technical services to keep fibers strong from within
• #2: Fiber Restorative Pre-Wash Concentrate helps restore the hair fiber and smoothes hair’s cuticle for improved strength, shine and softness during/after technical services
RETAIL• Post-Service Perfector helps maintain hair’s natural pH. Recommended for use once a week (before shampoo) alongside the client’s current Redken haircare regimen
• SUITABLE FOR ALL HAIR TYPES• FREE OF SILICONE
PROFESSIONAL SERVICES: pH-BONDER | 52
| 54
#1 BOND PROTECTING ADDITIVE
POST-SERVICE PERFECTOR
#2 FIBER RESTORATIVE PRE-WASH CONCENTRATE
APPLICATION
UNIQUE DOSING SYRINGE
STEP 1: Remove cap from the #1 Bond Protecting Additive.STEP 2: Snap the orifice securely into the bottle neck with the ridged end facing into the bottle.
STEP 3: Push air out of syringe. Firmly push syringe into bottle opening.
STEP 4: Turn the bottle upside down and pull syringe to the correct dose.
STEP 5: Dispense liquid slowly into lightener/color mixture. Rinse syringe thoroughly after every use. Always store in the upright position.
DIRECTIONS: 1. After using pH-Bonder #1 Bond Protecting Additive, rinse highlights or color from hair. Do not shampoo.
2. Towel blot hair well to remove excess moisture.
3. Depending on hair length and density, apply 15–30 g of pH-Bonder #2 Fiber Restorative Pre-Wash Concentrate into hair from roots to ends. Gently comb through once. Leave on for 10 minutes at room temperature.
4. Rinse thoroughly from hair. Follow with shampoo and conditioner as usual. Read the instructions for use carefully. In case of contact with eyes, rinse them immediately.
DIRECTIONS: 1. Wearing suitable gloves, mix your lightener or color as usual. Important: Always mix developer and lightener/color before adding pH-Bonder #1 Bond Protecting Additive. 2. Using the syringe, add pH-Bonder #1 Bond Protecting Additive to your formula.
› For lightener, add 4 ml of pH-Bonder #1 Bond Protecting Additive for every 15–30 g (1/2–1 oz.) of powder or 8 ml of pH-Bonder #1 Bond Protecting Additive for every 30–60 g (1–2 oz.) of powder used in mixture
› For color, add 4 ml of pH-Bonder #1 Bond Protecting Additive for every 60 g (2 oz.) of colorant used in mixture. Apply lightener or color as usual
3. Rinse lightner or color from hair—do not shampoo.
4. Dry thoroughly with a towel. Rinse syringe thoroughly after every use. Always store the bottle in the upright position.
5. Follow with pH-Bonder #2 Fiber Restorative Pre-Wash Concentrate.
#1 BOND PROTECTING ADDITIVE MIXING TABLEPOWDER LIGHTENER HI LIFT COLOR PERMANENT AND
DEMI-PERMANENT COLOR
15–30g
30–60g
15–90ml
30–120ml
4ml
8ml
30g 60ml 2ml 60g 60ml 4ml
FOIL HIGHLIGHTS Follow directions as usual paying careful attention to the scoop size of your lightener and the accuracy of your measurements.
BALAYAGE Use 4ml of pH-Bonder #1 Bond Protecting Additive per 15-30g of lightener.
CREAM BLEACH Use 8ml of pH-Bonder #1 Bond Protecting Additive for every 1.5–2 oz. (45–60 g) of cream bleach used. Use 4ml of pH-Bonder #1 Bond Protecting Additive for any quantity of cream bleach under 1.5 oz. (45 g).
COLOR AND GLOSS Use 4ml (at most) of pH-Bonder #1 Bond Protecting Additive per 2 oz. (60 g) to your base or gloss color.
1 2 4
DIRECTIONS: Apply pH-Bonder Post-Service Perfector once a week. Before shampoo, apply on wet, towel-dried hair. Massage into hair from roots to ends. Leave on for at least 10 minutes. Rinse. Follow with shampoo and conditioner. Read the instructions for use carefully. In case of contact with eyes, rinse them immediately.
PROFESSIONAL SERVICES: pH-BONDER | 5453 | PROFESSIONAL SERVICES: pH-BONDER
| 56
BLONDE IDOLRedken is your Blonde Authority with a versatile collection of high-performance lighteners for amazing results every time. Whether you want to balayage just a few strands or take a client from brunette to blonde, modern lightening requires more than good technical skills—the right product is what makes the difference. Redken has the right lightener for every need!
LIGHTENER BRANDS:• NEW Flash Lift Bonder Inside All-in-one Bonder in Lightening Powder
• Flashlift Express Blonde
• Flash Lift Maximum Power Lightening Powder
• Free Hand Creamy Lightener for Open Air Techniques
• Blonde Glam Cream Lightener
• Blonde Idol Blue Oil Lightening System
• Blonde Idol High Lift Creams
• Blonde Idol Base Breakers
LIGHTENERS
AT A GLANCE
FREE HAND Creamy Lightener for Open Air Techniques • Off scalp
• Up to 6 levels of lift
• Up to 50 minutes determined by the desired result
FLASH LIFT Maximum Power Lightening Powder • On and off scalp
• Up to 8 levels of lift
• Up to 50 minutes
PO
WD
ER
OIL
CR
EA
M
BLUE LIQUD Lightening System • On scalp
• Up to 7 levels of lift
• Up to 50 minutes
BASE BREAKERS Control Contrast Between Natural Colour and Highlights • On scalp
• Up to 1 levels of lift
• Up to 10 minutes
FLASHLIFT EXPRESS BLONDE Heat Activated Lightening Cream • Off scalp
• Up to 6 levels of lift
• Up to 30 minutes
BLONDE GLAM Conditioning Cream Lightener • On and off scalp
• Up to 7 levels of lift
• Up to 50 minutes
HIGH LIFT CONDITIONING CREAM Conditioning Cream Haircolour • On and off scalp
• Up to 5 levels of lift
• Up to 45 minutes
FLASH LIFT BONDER INSIDE All-in-one Bonder In Lightener Powder • Up to 8 levels of lift. No additive needed.
• Mixes in a variable ratio of 1:1 to 1:2 for optimal consistency for a variety of applications.
HAIRCOLOR: LIGHTENERS | 5655 | HAIRCOLOR: LIGHTENERS
| 58
FLASH LIFT BONDER INSIDEMAXIMUM POWER LIGHTENING POWDER • Up to 8 levels of lift
• Saves time
• Perfect blondes every time
• No extra steps
• No additional mixing
• Increased softness & shine
MIXING & PROCESSING• Wear suitable disposable gloves.
• Mix product in well-ventilated area.
• Put the reccomended amount of Flash Lift Bonder inside Redken Pro-Oxide Cream Developer in a non-metallic bowl.
• Blend untill smooth consistency is achieved.
MIXING RATIOSOFF-SCALP APPLICATIONS
ONLY USE WITH THE RECOMMENDED REDKEN PRO-OXIDE DEVELOPERS
10-40 volume (maximum) 10-30 volume (maximum)
RECOMMENDED MIXING RATIO Wear suitable disposable gloves. Mix in a ventilated area.
1:1 30g of powder + 30ml of developer 1:1.5 30g of powder + 45ml of developer1:230g of powder + 60ml of developer(when using 1:2 for off scalp application, use only up to 30 volume maximum)
1:2 30g of powder + 60ml of developer
TIMINGON/OFF SCALP APPLICATION: Process at room temperature untill desired lightness is achieved, for up to a maximum of 50 minutes. DO NOT HEAT. DO NOT COVER HAIR. When processing is complete, rinse shampoo and condition with Extreme or Blondage.
DEVELOPERPro-oxoide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth consistency for easy mixing and application, provides predictable performance for all types of applications.
FLASH LIFT MAXIMUM POWER LIGHTENING POWDER• Redken’s first powder lightener to achieve up to 8 levels of lift
• Conditioning pro-vitamin B5 for high lift without sacrificing hair quality
• Customizable for every client’s needs—from extreme platinum blonde results or edgy, dramatic highlights
• 2-component system mixes with all volumes of Pro-oxide Cream Developer (10, 20, 30 or 40 volume)
MIXING & PROCESSING • Flash Lift has a variable mixing ratio, which ranges from 1:1 to 1:2
• In a non-metallic bowl, use the calibrated Flash Lift scoop to measure 1 oz. (15 grams) of lightener with either:
› 1 oz. of developer for a perfect 1:1 ratio, ideal consistency for open air, freehand techniques, allows for strong adherence and maximum lightening power
› 2 oz. of developer for a 1:2 ratio, ideal consistency for on-scalp techniques, allows ease of spreadability for full head foils and ombré techniques
MIXING RATIOS
TIMINGON/OFF-SCALP APPLICATION: Process at room temperature until desired lightness is achieved, for up to a maximum of 50 minutes. DO NOT USE HEAT. DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol.
DEVELOPER Pro-oxide Cream Developer (available in 10, 20, 30 and 40 volume) has a super smooth consistency for easy mixing and application, and provides predictable performance for all types of applications.
APPLICATION ON-SCALP OFF-SCALP
FLASH LIFT 1 scoop (15 grams) 1 scoop (15 grams)
PRO-OXIDE CREAM DEVELOPER 1 oz. 10, 20 or 30 volume 2 oz. 10, 20, 30 or 40 volume
HAIRCOLOR: LIGHTENERS | 5857 | HAIRCOLOR: LIGHTENERS
| 60
FREE HAND CREAMY LIGHTENER FOR OPEN AIR TECHNIQUES• Specifically formulated for open air, Balayage and freehand techniques
• Up to 6 levels of lift
• Formulated with ceramides
• Perfect consistency—ideal balance of dry outer shell with moist interior
• Smooth texture and working consistency
• Stays put after application
• Use for off-scalp Balayage, Ombre and Sombre techniques
MIXING & PROCESSING • Wear suitable disposable gloves
• Mix product in a well-ventilated area
• Place the recommended amount of lightener and developer in a non-metallic bowl and mix thoroughly until a smooth consistency is achieved
MIXING RATIOS
*For off scalp only
TIMINGOFF-SCALP APPLICATION: Process until desired lightness is achieved, for a maximum of up to 50 minutes. DO NOT USE HEAT. When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol.
DEVELOPER Pro-oxide Cream Developer in 10, 20, 30 or 40 volume has a super smooth consistency for easy mixing and application, and provides predictable performance for all types of applications.
APPLICATION BALAYAGE OR FREE HAND
FREE HAND 1 part
PRO-OXIDE CREAM DEVELOPER 1.5 parts
BLONDE IDOLYOUR ULTIMATE TOOLKIT FOR LIGHTENING AT EVERY LEVEL
MIXING & PROCESSINGMIXING RATIO
(COLOR : DEVELOPER)
PRO-OXIDE CREAM
DEVELOPER
LEVELS OF LIFT PROCESSING TIME SPECIAL INSTRUCTIONS
HIG
H L
IFT
CO
ND
ITIO
NIN
GC
RE
AM
Mix 1:2 20–40 vol.(maximum) Up to 5 45 minutes
• For on/off scalpapplications, process at room temperature for up to 45 minutes. Do not use heat
BA
SE
BR
EA
KE
RS
Mix 1:1 10 vol. 1 level 10 minutesNo heat
• Use 20 vol. Pro-oxide for coarse or resistant hair
HIGH LIFT CONDITIONING CREAM • Conditioning cream haircolour
• 12 shades, from icy platinum to balanced beige
• Up to 5 levels of lift in 1 step
• Use with 10, 20, 30 or 40 volume Pro-oxide Cream Developer
BASE BREAKERS • Ideal solution when the contrast between
the natural colour and highlights presents a challenge
• Lets you "break the base" and bump up the natural level slightly
• Use Cool to control warmth and Clear when warmth is desired or not a concern
• Up to 1 level of lift in 10 minutes
HAIRCOLOR: BLONDE IDOL | 6059 | HAIRCOLOR: LIGHTENERS
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BLONDE GLAM CONDITIONING CREAM LIGHTENER• Redken’s most luxurious conditioning lightener featuring Lumisilk Technology preserves the lipidic rate of natural hair and provides luminous shine and extreme silky condition, with a gentle fragrance
• Soft, rich consistency offers a smooth application with maximum control and can lift hair up to 7 levels
• 2-component system; mixes with Blonde Glam Conditioning Cream Developer (20, 30 and 40 volume)
MIXING & PROCESSING • Blonde Glam has a variable mixing ratio, which ranges from 1:1 to 1:3
• In a non-metallic bowl, use the calibrated Blonde Glam scoop to meaure 1 oz. (20 grams) of lightener with either:
› 1 scoop of developer for a perfect 1:1 ratio , ideal consistency for open air, freehand techniques
› 2 scoops of developer for a 1:2 ratio
› 3 scoops of developer for a 1:3 ratio, ideal consistency for on-scalp techniques
NOTE: If the mixture thickens slightly in the bowl, simply re-stir it. There is no need to add more developer.
MIXING RATIOS
TIMINGON-SCALP APPLICATION: Process at room temperature until desired lightness is achieved for up to a maximum of 50 minutes. DO NOT USE HEAT. When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol.OFF-SCALP APPLICATION: Process at room temperature until desired lightness is achieved for up to a maximum of 50 minutes. DO NOT USE HEAT. DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol.
DEVELOPER Blonde Glam Conditioning Cream Developer (available in 20, 30 and 40 volume) contains conditioning palm oil derivative, which combines with the white beeswax in the lightener to form Cire-Gloss for luminous shine on lightened hair.
APPLICATION ON-SCALP OFF-SCALP FREEHAND
BLONDE GLAM 1 scoop (20 grams) 1 scoop (20 grams) 1 scoop (20 grams)
BLONDE GLAM CONDITIONINGCREAM DEVELOPER
1–3 oz. 20 or 30 volume 1–3 oz. 20 or 30 volume 1–3 oz. 20, 30 or 40 volume
HIGH LIFT CONDITIONING CREAM
SHADE DESCRIPTION IDEAL FOR NATURAL LEVELS
BLUE ASH.11
A double dose of blue to provide maximum refinement of orange undertones 4–6
TITANIUM.12
Provides more cooling than neutralization. Best for deep orange/gold undertones 3–5
NATURAL.0 Produces natural results with little refinement 5–7
BEIGE.13
Creates soft, beige results. Best used on pale yellow undertones 5–7
NATURAL ASH.01 Soft blue tones to refine orange/gold undertones 5–7
BLUE.1
Blue tones provide maximum refinement of orange undertones 5–7
ASH PEARL.19
Additional blue tones to create a cooler pearl look on medium bases 5–7
MOCHA PEARL.89 Rich, warm mocha tones softened with hints of violet 5–7
ASH PEARL.19
Violet with extra blue tones for pearl results on light brown to medium blonde bases 5–7
PEARL.9 Violet-blue tones neutralize strong gold undertones 7–10
VIOLET.2 Violet tones control yellow and pale yellow undertones 7–10
VIOLET VIOLET.22
A double dose of violet for maximum refinement of gold undertones 7–10
HAIRCOLOR: LIGHTENERS | 6261 | HAIRCOLOR: LIGHTENERS
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Suki Waterhouse for Redken 5th Avenue BLUE OIL LIGHTENING SYSTEM
CUSTOMIZABLE BLUE POWDER ACTIVATOR + OIL BOOSTER• Specially formulated for on-scalp lightening
• Customizable application with 1 or 2 powder packettes for every blonding service—your choice based on your clients’ needs
• Up to 7 levels of lift
• Smooth consistency for easy application with a bottle or bowl and brush
• Remains moist during processing
MIXING & PROCESSING • Wear suitable disposable gloves
• Mix product in a well-ventilated area
• Place the recommended amount of powder and oil in a non-metallic bowl or applicator bottle and mix thoroughly
• Add the specified amount of developer and mix/shake until a smooth consistency is achieved
NOTE: The number of Blonde Idol Powder packettes used will determine lifting action of product. Use 1 packette for 5 levels of lift, and 2 packettes for 7 levels of lift.
MIXING RATIOS
TIMINGON-SCALP APPLICATION: Process at room temperature until desired lightness is achieved, for up to a maximum of 50 minutes. DO NOT USE HEAT. DO NOT COVER HAIR. When processing is complete, rinse, shampoo and condition with Extreme or Blonde Idol.
DEVELOPER Pro-oxide Cream Developer in 10 or 20 volume has a super smooth consistency for easy mixing and application, and provides predictable performance for all types of applications.
HAIRCOLOR: LIGHTENERS | 63
APPLICATION ON-SCALP OFF-SCALP
BLONDE IDOL POWDER 1–2 packettes 1–2 packettes
BLONDE IDOL OIL 1 oz. (30 ml) 1 oz. (30 ml)
PRO-OXIDE CREAM DEVELOPER 2 oz. (60 ml) of 10 or 20 volume 2 oz. (60 ml) of 10 or 20 volume
63 | HAIRCOLOR: LIGHTENERS HAIRCOLOR: LIGHTENERS | 64
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REDKEN SALON GEAR
COLOR ACCESSORIES
APPLICATOR BOTTLE Ideal for mixing and applying liquid haircolor.
BLONDE IDOL APPLICATOR BOTTLE
Allows for easy application of Blonde Idol Base Breakers.
MINI WHISK2
Use for easy, uniform mixing of any color formulation.
ETCHING WAND Great when hand-painting shorter hair or lightening hairlines free hand with ultra-fine babylights.
MINI SPATULA Helps maintain the ideal consistency when you need to remix your lightener.
BLONDE IDOL PADDLE
Use with Balayage and hand-painted techniques. Place under strands to be highlighted for a supportive surface that ensures thorough saturation and even lightening results.
TECHNIQUE BOARD
Great supportive surface when performing creative haircolor techniques.
DURASILK APRON Protect your clothing when you’re working behind the chair.
DURASILK CAPE Protect client’s clothing during cut and color services.
BRUSHES, BOWLS AND BOTTLES
TINT BRUSH WIDE SILVER
Designed for precision color placement, the wide head can provide an easier distribution of color.
TINT BRUSH NARROW SHORT
Ideal for small Re-Growths & where you need more accurate placement of color.
BLUR BRUSH Great for diffusing lines and creating soft transitions, especially when using creative coloring techniques.
EDGING BRUSHBeveled edges allow you to easily create and soften edgy vertical lines, adding depth, dimension and drama to your looks.
TINT BOWL Ideal for mixing cream haircolor formulas. The perfect companion to our brushes.
CHROMATICS DOUBLE ROW TINT BRUSH
Double bristled to ensure excellent distribution of Chromatics Color.
MEDIUM STRAIGHT BRUSH
Use for quick global applications. Great for refreshing ends after a retouch.
NARROW ANGLE BRUSH
Perfect for hand-painted effects. The angle helps produce a soft diffused result feathering towards the scalp without leaving hard lines.
SALON GEAR | 6665 | SALON GEAR
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