aiesec indonesia |1314| sdp igip w2 - effective market research

EFFECTIVE MARKET RESEARCH

Whom to approach for my Product?

How do you think you should do it?

IMPORTANT Things

What we offer? Who would be interested? How we find them?

I. What We Offer?

What we (AIESEC) are going to do? What is the objective? Why we are coming to You?

Help we need Why specifically You

What is the benefit for You? What is our role?

Global Internship Program

Sub-Product

Teaching sub product is now divided into 5 sub issues:

1. Teaching Languagea) Teaching Englishb) Teaching (Other) Specific Languagec) Teaching English for Business

2. Teaching Subject – Islamic Studies3. Teaching – Education system Management

Teaching

Marketing sub-product divided into 4 sub-issues:

1. Marketing for Hotel and Tourism2. Marketing for Big company3. Marketing for foreign company

Marketing

II. Who Would Be Interested?1. What kind of company?

Do your research Based on Sub-Product

Teaching

1. Language

Banking

airlines

Multinational

Hotel & tourism

Targeted Industry

Teaching

2. Islamic Studies

Islamic Middle School (MTS)

Islamic High School (MA)

Islamic University (Muhammadyah, UIN)

Targeted Industry

Teaching

3. Education System

Public & Private Middle school

Public & Private high school

Yayasan/NGO

Targeted Industry

Marketing

1. Hotel and Tourism

4-5 stars hotel

International minded hotel

Targeted Industry

Marketing

2. Big Business (Big Company)

Indonesian company that go global

Indonesian company that has 100> employees (big range company)

Targeted Industry

Marketing

2. International Business/Marketing (Foreign Company)

TOP Investor Country in Indonesia (reseach the company)

Company which has expansion plan to Indonesia

Company which has branch in Indonesia

Targeted Industry

II. Who Would Be Interested?1. What kind of company?

Do your research Based on Sub-Product

2. Who is responsible in the company? Marketing Responsible PR Responsible Upper Management

III. How We Find Them?

1. Current Partners who buy the same product who buy other product

2. Alumni who is working in the industry related

3. Networking Events Of Industry related

4. Internet Forum of industry related Website of the company