ai technology · the evolution of influencer marketing. times have changed. customers prefer...

AI and data-driven social communication

AI Technology

How to Grow Business in a Smarter Way?

Folke EngholmAssiting China and Asian Markets Since 1998. Based in Shenzhen.

My China

Scholarship - 2006

Tsinghua University

Viral Access -

Founded in 2013

Shenzhen

Past Encounter

Cleaning company (1st venture)

Hagströmer & Qviberg

MNO International

D.Brand

Daniel Wellington

Viral Access

Multiple Characters

Entrepreneur

Investor

Husband

Father

Founder and CEO of Viral Access

Price Accuracy

Content Engagement

3 Big Challenges

Ad Resistence

Referral Over Direct Communication

Measuring Performance

Overcome Challenges

Voluntarily Follow

Honest Referral

Measurable

Personalization

Interacting Listening Engaging

Authenticity

Authenticity Over Beauty User-Generated Content

Community

Find IdentityShare Information

& ValueSeek Recognition

Social Media

Diverse Communication

Channels & ContentWith No One Immune

Micro - InfluencersCelebrities Influencers

The Evolution of Influencer Marketing

Times Have Changed.Customers prefer products &

services endorsed by influencers over celebrities.

49%70% 22%

Most Effective.To acquire new customers.

Almost Half.Consumers make purchase

decisions based on an influencer.

AI & Data-Driven Micro & Nano Influencers Largest Scale in Asia

Why Viral Access

22

"If a craftsman wants to do good work, he must first sharpen his tools."

- Confucius -

Thank You