ai technology · the evolution of influencer marketing. times have changed. customers prefer...
TRANSCRIPT
AI and data-driven social communication
AI Technology
How to Grow Business in a Smarter Way?
Folke EngholmAssiting China and Asian Markets Since 1998. Based in Shenzhen.
My China
Scholarship - 2006
Tsinghua University
Viral Access -
Founded in 2013
Shenzhen
Past Encounter
Cleaning company (1st venture)
Hagströmer & Qviberg
MNO International
D.Brand
Daniel Wellington
Viral Access
Multiple Characters
Entrepreneur
Investor
Husband
Father
Founder and CEO of Viral Access
Price Accuracy
Content Engagement
3 Big Challenges
Ad Resistence
Referral Over Direct Communication
Measuring Performance
Overcome Challenges
Voluntarily Follow
Honest Referral
Measurable
Personalization
Interacting Listening Engaging
Authenticity
Authenticity Over Beauty User-Generated Content
Community
Find IdentityShare Information
& ValueSeek Recognition
Social Media
Diverse Communication
Channels & ContentWith No One Immune
Micro - InfluencersCelebrities Influencers
The Evolution of Influencer Marketing
Times Have Changed.Customers prefer products &
services endorsed by influencers over celebrities.
49%70% 22%
Most Effective.To acquire new customers.
Almost Half.Consumers make purchase
decisions based on an influencer.
AI & Data-Driven Micro & Nano Influencers Largest Scale in Asia
Why Viral Access
22
"If a craftsman wants to do good work, he must first sharpen his tools."
- Confucius -
Thank You