agr conference 2013 shaping the future through early careers engagement a siemens case study
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Restricted © Siemens plc 2013 All rights reserved. Page 1
Shaping the Future through early
careers engagement: A
Siemens Case Study
Joanne Gogerly & Alice Kirby 9th July
Restricted © Siemens plc 2013 All rights reserved. siemens.co.uk
University Engagement Strategy Joanne Gogerly & Alice Kirby, 9th July 2013
Siemens University engagement levels
Global and Local approach combined
Long-term collaboration is of special value for innovation and
research cooperation
Personal engagement supports recruitment activities and
Talent Acquisition
CKI: Centres for Knowledge Interchange – Strategic
discussions with Siemens Central Board in advance to have
first opportunities for research engagement
Other Universities
Ambassador
Universities
CKI
Siemens plc
“Principal”
Siemens plc
“Partner”
Engage
Engagement activities
Principal & Partner only
Careers Fairs/ Drop in stand
Internships
Skills sessions
Guest Lectures
Group work support
Judging competition
Siemens equipment for use in faculty
Final year projects
Mentoring
Sponsorships (Societies or Competitions)
Course tailoring
All
Promotional material in University
Provision of Siemens case studies
Site Tours
Engage
Activities will be tailored to the University’s
own requirements and needs
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Interactive Activity
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How are you currently engaging with universities? Top Tips
Career Fairs Alumni/employee get them on campus
Video Guides Less promotion/selling more generic info
Presentations Think about the type of audience
Skills sessions Bring good representatives (1st Impression)
Workshops Make it interesting/relevant for audience
Competitions/ Business related awards Keep it high energy/enjoyable
Sponsorships Tailor to fit universities
Offering equipment/ Provide useful resources Adaptability
Engagement with university careers centres Be innovative
Target universities Utilise social media
Insight days Support universities that support the business
Gyroscope
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Lincoln University & Siemens
Partnership
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Apprenticeships at Siemens Joanne Gogerly & Alice Kirby
9th July 2013
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Apprenticeships@Siemens
• We have offered advanced
apprenticeships in the UK since 2008
when we took the delivery in house and
contracted directly with the respective
government agencies
• Apprenticeships at Siemens take
between 3-4 years to complete and lead
to full time positions
• Our apprenticeships have a completion
rate of 98.5%
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Interactive Activity
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Schools and Education Joanne Gogerly & Alice Kirby 9th July 2013
Schools Engagement@Siemens
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Interactive Activity
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Challenge 1 – Calculating ROI on engagement
activities
• Keep long term data regarding engagement and capture data at all appropriate points
• Survey applicants to track points of engagement
• Start with clear objectives
• What is the value of a hire – the ROI on an apprentice/school leaver
• Track events that create valuable hires
• Build up school networks of where apprentices are hired and build scheme around this
“Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein
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Future proofing materials provided to schools
• Online portal of case studies
• Central repository of information refreshed
• Be careful of content – refer them to your website for company specific information
• Deliver messages online – easier to update
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Inspiring generation Y into your sector
• Explain what it is – make it exciting but real
•Showcase current employees/trainees
• CSR commitments
• Show how they will make an impact
• Internet/Social Media/Interactive
• Bring real life projects and role models
• Through excitement – 90% of Gen Y still appreciate face to face development
• Target parents
• Communicate in their language and in the technologies that they use
• Give an insight into the future of your industry
• Straight honest talking about roles and responsibilities
• Talk about interesting elements of the job i.e. Client interaction, creative thinking
• Address the myths
• Challenge outdated stakeholder perceptions of your industry
• Use similar age groups to communicate with them 2
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Developing networks with schools
• Encourage schools to measure apprentice/school leaver conversions
• Sponsor broader development events
•Use Enterprise Business Partnerships
• Use Local businesses
• Understand school timetables
•Encourage schools to collaborate with each other
• Offer activities that can be run in class but align with curriculum
• School federations
•Empower local teams/offices to approach schools
•Career fairs for schools
•Open days
• Offer choices to students and let them choose instead of targeting them
• Target list of schools
• Guest lectures
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Parents understanding and supporting students in
career pathway decisions i.e. University vs.
Apprentices
• Understand potential and interests
•Invite parents to events/engagement sessions
•Through school networks
• Develop a tool to help dispel the myths they have and encourage engagement
• Through dedicated areas on your website
• Introduce benefits of apprentices as a viable pathway
• Give parents the opportunity to explore the different options and inform them of what
they are
• Change image and language of apprenticeships
• Parent guide for career discussion
• Schools to expand UCAS evenings to include parents
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Demonstrating career opportunities and pathways at
an early career level
• Competitions
• Practical assessments
• Insight days
• Summer camps
• Engagement with local schools and industry projects
• Role models at career fairs that have already achieved and progressed
•Collaboration of smaller businesses
•Getting your business in front of students
• Parents evenings
• Career fairs
• Engaging with teachers
• Speaking about careers not your job roles
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Support from education sector to enable employer
engagement
• Schools don’t engage with organisations and don’t promote apprenticeships
• Demonstrate how apprentices can achieve just as much as graduates
• Influencing on a local level with families of schools about how you can support/enable
employee enagement
• Commercial awareness of schools
• Building networks with relevant schools
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Lack of information regarding employment
opportunities and correlation to student curriculum
• Schools are not promoting apprenticeships
• Break the school quote on how many go to university
• People feel university is the only option
•Lack of positive info on apprentices
• Lobby government
• Produce brochures
•Change assessment criteria for schools ranking – focus is currently on higher education only
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