agr conference 2013 shaping the future through early careers engagement a siemens case study

Restricted © Siemens plc 2013 All rights reserved.

Shaping the Future through early

careers engagement: A

Siemens Case Study

Joanne Gogerly & Alice Kirby 9th July

Restricted © Siemens plc 2013 All rights reserved. siemens.co.uk

University Engagement Strategy Joanne Gogerly & Alice Kirby, 9th July 2013

Siemens University engagement levels

Global and Local approach combined

Long-term collaboration is of special value for innovation and

research cooperation

Personal engagement supports recruitment activities and

Talent Acquisition

CKI: Centres for Knowledge Interchange – Strategic

discussions with Siemens Central Board in advance to have

first opportunities for research engagement

Other Universities

Ambassador

Universities

CKI

Siemens plc

“Principal”

Siemens plc

“Partner”

Engage

Engagement activities

Principal & Partner only

Careers Fairs/ Drop in stand

Internships

Skills sessions

Guest Lectures

Group work support

Judging competition

Siemens equipment for use in faculty

Final year projects

Mentoring

Sponsorships (Societies or Competitions)

Course tailoring

All

Promotional material in University

Provision of Siemens case studies

Site Tours

Engage

Activities will be tailored to the University’s

own requirements and needs


Interactive Activity


How are you currently engaging with universities? Top Tips

Career Fairs Alumni/employee get them on campus

Video Guides Less promotion/selling more generic info

Presentations Think about the type of audience

Skills sessions Bring good representatives (1st Impression)

Workshops Make it interesting/relevant for audience

Competitions/ Business related awards Keep it high energy/enjoyable

Sponsorships Tailor to fit universities

Offering equipment/ Provide useful resources Adaptability

Engagement with university careers centres Be innovative

Target universities Utilise social media

Insight days Support universities that support the business

Gyroscope


Lincoln University & Siemens

Partnership

Restricted © Siemens plc 20XX All rights reserved. siemens.co.uk

Apprenticeships at Siemens Joanne Gogerly & Alice Kirby

9th July 2013


Apprenticeships@Siemens

• We have offered advanced

apprenticeships in the UK since 2008

when we took the delivery in house and

contracted directly with the respective

government agencies

• Apprenticeships at Siemens take

between 3-4 years to complete and lead

to full time positions

• Our apprenticeships have a completion

rate of 98.5%


Schools and Education Joanne Gogerly & Alice Kirby 9th July 2013

Schools Engagement@Siemens


Challenge 1 – Calculating ROI on engagement

activities

• Keep long term data regarding engagement and capture data at all appropriate points

• Survey applicants to track points of engagement

• Start with clear objectives

• What is the value of a hire – the ROI on an apprentice/school leaver

• Track events that create valuable hires

• Build up school networks of where apprentices are hired and build scheme around this

“Not everything that counts can be counted, and not everything that can be counted counts.” – Albert Einstein


Future proofing materials provided to schools

• Online portal of case studies

• Central repository of information refreshed

• Be careful of content – refer them to your website for company specific information

• Deliver messages online – easier to update


Inspiring generation Y into your sector

• Explain what it is – make it exciting but real

•Showcase current employees/trainees

• CSR commitments

• Show how they will make an impact

• Internet/Social Media/Interactive

• Bring real life projects and role models

• Through excitement – 90% of Gen Y still appreciate face to face development

• Target parents

• Communicate in their language and in the technologies that they use

• Give an insight into the future of your industry

• Straight honest talking about roles and responsibilities

• Talk about interesting elements of the job i.e. Client interaction, creative thinking

• Address the myths

• Challenge outdated stakeholder perceptions of your industry

• Use similar age groups to communicate with them 2


Developing networks with schools

• Encourage schools to measure apprentice/school leaver conversions

• Sponsor broader development events

•Use Enterprise Business Partnerships

• Use Local businesses

• Understand school timetables

•Encourage schools to collaborate with each other

• Offer activities that can be run in class but align with curriculum

• School federations

•Empower local teams/offices to approach schools

•Career fairs for schools

•Open days

• Offer choices to students and let them choose instead of targeting them

• Target list of schools

• Guest lectures


Parents understanding and supporting students in

career pathway decisions i.e. University vs.

Apprentices

• Understand potential and interests

•Invite parents to events/engagement sessions

•Through school networks

• Develop a tool to help dispel the myths they have and encourage engagement

• Through dedicated areas on your website

• Introduce benefits of apprentices as a viable pathway

• Give parents the opportunity to explore the different options and inform them of what

they are

• Change image and language of apprenticeships

• Parent guide for career discussion

• Schools to expand UCAS evenings to include parents


Demonstrating career opportunities and pathways at

an early career level

• Competitions

• Practical assessments

• Insight days

• Summer camps

• Engagement with local schools and industry projects

• Role models at career fairs that have already achieved and progressed

•Collaboration of smaller businesses

•Getting your business in front of students

• Parents evenings

• Career fairs

• Engaging with teachers

• Speaking about careers not your job roles


Support from education sector to enable employer

engagement

• Schools don’t engage with organisations and don’t promote apprenticeships

• Demonstrate how apprentices can achieve just as much as graduates

• Influencing on a local level with families of schools about how you can support/enable

employee enagement

• Commercial awareness of schools

• Building networks with relevant schools


Lack of information regarding employment

opportunities and correlation to student curriculum

• Schools are not promoting apprenticeships

• Break the school quote on how many go to university

• People feel university is the only option

•Lack of positive info on apprentices

• Lobby government

• Produce brochures

•Change assessment criteria for schools ranking – focus is currently on higher education only