agile tour brussels 2015 : lean ux workshop
Post on 16-Jan-2017
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LEAN UX
Getting out of the deliverables business
Applying lean to User eXperience
Frederik Vannieuwenhuyse @vfrederik
http://value-first.be
http://erply.com/case-study-how-you-can-copy-nordstroms-secrets-to-massive-retail-success/
https://www.shopify.com/blog/15517012-how-nordstrom-made-its-brand-synonymous-with-customer-service-and-how-you-can-too
LEAN UX
https://www.youtube.com/watch?v=szr0ezLyQHY
• Given: a problem statement
• Steps:
1. Who is the user?
2. State the desired outcome (and validation)
3. Define a feature
4. Write the hypothesis
LEAN UX workshop
THINK: problem statement
Example• Our hotel website / mobile app was designed to
rent hotel rooms to travellers. We offer the lowest room price possible.
• We have observed that only 1% of the total number of visitors booked a hotel room the last 3 months.
• How might we improve our website / mobile app so that our hotel website / mobile apps becomes attractive and 10% more visitors are converted to booking a hotel room?
THINK: hypotheses
We believe that adding hotel room images on the booking page
for Mary (= a site visitor)
will achieve more customer conversions
validated by a 10% increase in customers who booking a hotel room.
Example
THINK: hypotheses
We believe that adding hotel room images on the booking page
for Mary (= a site visitor)
will achieve more customer conversions
validated by a 10% increase in customers who booking a hotel room.
Example
Feature
Personas OutcomeMeasurement
THINK: hypotheses
We believe that [FEATURE]
for [PERSONAS]
will achieve [OUTCOME]
validated by [MEASUREMENTS / FEEDBACK].
STEP 1 Who is the user?
GOAL Understand your customer, the end-user.
TOOLS Your brain; team work; proto-persona
1. List possible users. Pick 1 user.
2. Create a proto (ad hoc) persona:1. a name2. demographics3. behaviours4. user needs
STEP 2 What’s the objective (outcome)? How do we measure its success?
GOAL Define an objective (outcome) to improve your product or service and its User eXperience.
TOOLS Your brain; team work; notes (stickies); dot voting
1. List a number of possible improvements for your product or service. Think about outcomes (objectives) NOT features (solutions).
2. Prioritise. Pick 1 objective.
3. Define a metric to measure the success of the objective.
STEP 3 What's the feature?
GOAL Define a feature (solution, functionality, etc) that will serve the user’s need (and meet the objective set)
TOOLS Your brain; team work; notes (stickies); dot voting
1. List possible features
2. Prioritise. Pick 1 feature
STEP 4 Formulate the hypothesis!
GOAL Express all the assumptions made into a testable form.
TOOLS Your brain; team work; hypothesis statement
Combine the persona, objective, metric and feature into a hypothesis statement.
THINK: hypotheses
We believe that [FEATURE]
for [PERSONAS]
will achieve [OUTCOME]
validated by [MEASUREMENTS / FEEDBACK].
LEAN UX
Applying Lean Principles to Improve User Experience
Book by Jeff Gothelf and Josh Seiden
http://www.leanuxbook.com
Concepts and techniques about Lean UX are attributed to the authors of this book.
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