affstat special report: women in affiliate marketing 2011
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S P E C I A L R E P O R T : W O M E N I N A F F I L I A T E M A R K E T I N G 2 0 1 1
Affiliate Marketing Benchmarks
Affiliate Summit realdeal@affiliatesummit.com
http://www.affiliatesummit.com http://www.affstat.com
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e1
Table of Contents
S E C T I O N 1 : T H E S U R V E Y
Affiliate Facts & Figures 2
S E C T I O N 2 : DATA SECTORS
Aggregated Statistics 3 Sector: Affiliates 5 Sector: Affiliate Networks 7 Sector: CPA Networks 9 Sector: Merchants 11 Sector: Technology Providers 13 Sector: Other 15
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e2
Affiliate Facts & Figures
State of Women’s Involvement in Affiliate Marketing
hen we first started attending affiliate marketing events back in the late ‘90’s, there were
very few women in the audience.
Fast-forward a decade later and you will find that the very opposite is true.
The AffStat Special Report: Women in Affiliate Marketing 2011 contains survey data from nearly 300
companies.
We are very proud to be part of a forward-thinking industry that is overflowing with women --- a large
portion of which hold management and ownership positions.
Missy Ward & Shawn Collins Co-Founders, Affiliate Summit
Section
1
W
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e3
Aggregated Statistics
< 538%
101 +6%11 - 25
6%26 - 50
6%51 - 75
13%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% - 75%25%
6% - 10%6%
76% - 100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
Section
2
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e4
Completely Female Owned
31%
In Part25%
Male Owned
44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% - 25%6%
26% - 50%19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e5
Sector: Affiliates
< 538%
101 +6%11 - 25
6%26 - 50
6%51 - 75
13%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% - 75%25%
6% - 10%6%
76% - 100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e6
Completely Female Owned
31%
In Part25%
Male Owned44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% -25%6%26% - 50%
19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e7
Sector: Affiliate Networks
< 538%
101 +6%
11 - 256%
26 - 506%
51 - 7513%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% - 75%25%
6% - 10%6%
76% -100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e8
Completely Female Owned
31%
In Part25%
Male Owned44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% - 25%6%
26% - 50%19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e9
Sector: CPA Networks
< 538%
101 +6%
11 - 256%
26 - 506%
51 - 7513%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% -75%25%
6% - 10%6%
76% - 100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e10
Completely Female Owned
31%
In Part25%
Male Owned
44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% - 25%6%
26% - 50%19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e11
Sector: Merchants
< 538%
101 +6%
11 - 256%
26 - 506%
51 - 7513%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% -50%38%
51% - 75%25%
6% - 10%6%
76% -100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e12
Completely Female Owned
31%
In Part25%
Male Owned44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12% 11% - 25%
6%
26% - 50%19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e13
Sector: Technology Providers
< 538%
101 +6%
11 - 256%
26 - 506%
51 - 7513%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% - 75%25%
6% - 10%6%
76% -100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e14
Completely Female Owned
31%
In Part25%
Male Owned
44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% - 25%6%
26% - 50%19%51% - 75%
25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e15
Sector: Other
< 538%
101 +6%
11 - 256%
26 - 506%
51 - 7513%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% - 75%25%
6% - 10%6%
76% - 100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e16
Completely Female Owned
31%
In Part25%
Male Owned44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% - 25%6%
26% - 50%19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
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