affstat special report: women in affiliate marketing 2011
DESCRIPTION
Data from over 300 companies surveyed regarding the state of women’s involvement in affiliate marketing. For more information and other AffStat reports, please visit http://www.affstat.com.TRANSCRIPT
S P E C I A L R E P O R T : W O M E N I N A F F I L I A T E M A R K E T I N G 2 0 1 1
Affiliate Marketing Benchmarks
Affiliate Summit [email protected]
http://www.affiliatesummit.com http://www.affstat.com
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
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e1
Table of Contents
S E C T I O N 1 : T H E S U R V E Y
Affiliate Facts & Figures 2
S E C T I O N 2 : DATA SECTORS
Aggregated Statistics 3 Sector: Affiliates 5 Sector: Affiliate Networks 7 Sector: CPA Networks 9 Sector: Merchants 11 Sector: Technology Providers 13 Sector: Other 15
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
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Affiliate Facts & Figures
State of Women’s Involvement in Affiliate Marketing
hen we first started attending affiliate marketing events back in the late ‘90’s, there were
very few women in the audience.
Fast-forward a decade later and you will find that the very opposite is true.
The AffStat Special Report: Women in Affiliate Marketing 2011 contains survey data from nearly 300
companies.
We are very proud to be part of a forward-thinking industry that is overflowing with women --- a large
portion of which hold management and ownership positions.
Missy Ward & Shawn Collins Co-Founders, Affiliate Summit
Section
1
W
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
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e3
Aggregated Statistics
< 538%
101 +6%11 - 25
6%26 - 50
6%51 - 75
13%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% - 75%25%
6% - 10%6%
76% - 100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
Section
2
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e4
Completely Female Owned
31%
In Part25%
Male Owned
44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% - 25%6%
26% - 50%19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e5
Sector: Affiliates
< 538%
101 +6%11 - 25
6%26 - 50
6%51 - 75
13%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% - 75%25%
6% - 10%6%
76% - 100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e6
Completely Female Owned
31%
In Part25%
Male Owned44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% -25%6%26% - 50%
19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e7
Sector: Affiliate Networks
< 538%
101 +6%
11 - 256%
26 - 506%
51 - 7513%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% - 75%25%
6% - 10%6%
76% -100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e8
Completely Female Owned
31%
In Part25%
Male Owned44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% - 25%6%
26% - 50%19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e9
Sector: CPA Networks
< 538%
101 +6%
11 - 256%
26 - 506%
51 - 7513%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% -75%25%
6% - 10%6%
76% - 100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e10
Completely Female Owned
31%
In Part25%
Male Owned
44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% - 25%6%
26% - 50%19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e11
Sector: Merchants
< 538%
101 +6%
11 - 256%
26 - 506%
51 - 7513%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% -50%38%
51% - 75%25%
6% - 10%6%
76% -100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e12
Completely Female Owned
31%
In Part25%
Male Owned44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12% 11% - 25%
6%
26% - 50%19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e13
Sector: Technology Providers
< 538%
101 +6%
11 - 256%
26 - 506%
51 - 7513%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% - 75%25%
6% - 10%6%
76% -100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e14
Completely Female Owned
31%
In Part25%
Male Owned
44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% - 25%6%
26% - 50%19%51% - 75%
25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e15
Sector: Other
< 538%
101 +6%
11 - 256%
26 - 506%
51 - 7513%
6 - 1031%
How many employees are in your company?
< 5
101 +
11 - 25
26 - 50
51 - 75
6 - 10
< 5%6%
11% - 25%12%
26% - 50%38%
51% - 75%25%
6% - 10%6%
76% - 100%13%
What percentage of employees are women?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%
SPECIAL REPORT: WOMEN IN AFFILIATE MARKETING 2011
Copyright 2011. Affiliate Summit – http://www.affiliatesummit.com
Some Rights Reserved.
Pag
e16
Completely Female Owned
31%
In Part25%
Male Owned44%
Is your company owned by a woman; in part, in whole or not at all?
Completely Female Owned
In Part
Male Owned
< 5%12%
11% - 25%6%
26% - 50%19%
51% - 75%25%
6% - 10%19%
76% - 100%19%
What percentage of female employees in your company are in management positions (including
all affiliate managers, etc.)?
< 5%
11% - 25%
26% - 50%
51% - 75%
6% - 10%
76% - 100%